The document discusses various search engine optimization (SEO) techniques that can be implemented without hiring an SEO expert, including building a search-friendly website structure with optimized URLs, title tags, and internal linking. Proper use of keywords, meta descriptions, and eliminating duplicate content are also covered as effective do-it-yourself SEO strategies. The document provides tips on domain names, site maps, and preventing broken links to help websites rank higher organically.
Folien zum Vortrag "Die Universität - ein Bildungsmedium im Wandel" in der Ringvorlesung "Die konstitutive Kraft des Medialen" an der Otto von Guericke Universität Magdeburg
Facebook, Twitter, LinkedIn and Youtube are all free to set up and use. And if you know what you’re doing, your messages can reach an audience of thousands or even millions. So isn’t social media basically a form of free advertising?
To follow the debate, follow our hash tag #FreeSocialMedia on Twitter.
Folien zum Vortrag "Die Universität - ein Bildungsmedium im Wandel" in der Ringvorlesung "Die konstitutive Kraft des Medialen" an der Otto von Guericke Universität Magdeburg
Facebook, Twitter, LinkedIn and Youtube are all free to set up and use. And if you know what you’re doing, your messages can reach an audience of thousands or even millions. So isn’t social media basically a form of free advertising?
To follow the debate, follow our hash tag #FreeSocialMedia on Twitter.
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places.
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places.
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Marketing is increasingly going digital as more buyers conduct their research online. Companies are investing more time and money in digital. To please potential customers and compete in this environment, you need a digital component to your marketing.
This presentation takes you through the benefits of digital marketing, specifically how the costs compare with traditional marketing efforts. You'll also learn how your old marketing materials can be reused to help you get a jump start on your digital marketing campaign.
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation.
Specifically, you'll learn:
>> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales?
>>How to build a web presence that people love, return to and remember to tell their friends about.
>>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Great design doesn’t always mean great code. A website may look great and function properly in a browser. It may even have fabulous content. But what's “under the hood” can make the difference between a top-ranked site and a low-ranked site. Learn what technical issues can prevent search engines from spidering and indexing your site, including:
>> Slow site speed
>> Code bloat
>> Duplicate content
>> Lack of mobile optimization
>> And more
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. And so we have the growing focus on conversion optimization. By leading visitors effectively through a well-planned sales funnel, we can increase sales without ever attracting a single additional visitor to our sites.
But one of the little-known secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. Rather than trying to get traffic, ANY traffic, you’ll can bring in a lot more money a lot more quickly by attracting an audience that’s ready to convert rather than one that’s not. This session will show you how.
This presentation will help you:
>>Decipher between a visitor who is ready to become a customer and one who is not.
>>Identify which types of keywords used by ready-to-buy searchers and how to incorporate them into your content for maximum conversions.
>>Use title and meta description tags to take their targeted audience from searcher to visitor to customer.
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
Competition can be fierce online, especially for small and medium businesses. To succeed, you need to "train" just as an athlete does for an important competition.
This presentation will guide you through a training regimen tailored to the unique needs of SMBs. By focusing on the disciplines outlined here, you can boost your web presence and shoot past your online competitors.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.