5. IoT One With Everything
$19 T
by
2020!
50 B
by
2020!
This is the largest growth in the history of humans,” says Bryzek known as “the father of sensors”.
16. BIG DATA IS HUGE
0
5
10
15
20
25
30
35
2003 2005 2015 2020
Population (Billion) Connected Devices (Billion)
4 ZB
44 ZB
Source: IDC 2015
We Are Out Numbered
18. Enterprises use IoT for:
– Compliance
– Healthcare HIPPA
– Trucking elogs
– Cold Chain / Food Safety
– Efficiency
– Industrial
– Field Reporting
– Surveillance
– Profit
– Jet Engines sold by thrust.
– Point of Use Distribution
– Shared Assets
19. Survey Results
James Brehm surveyed our audiences to
learn where they are in IoT deployment.
• Over 100 different companies participated
• 61% had already deployed an IoT Solution
only 10% had nothing planned
• Two to One B2B vs. B2C
20. 65% 32%
Survey Respondent Profile
14
31%
22%
How many employees are in the
company you work for?
<10
10 - 49 14%
50 - 499 18%
500 - 999 6%
1K - 5K 9%
5K+
Research
12%
Product
Management
10%
Marketing
9%
Sales / Business
Development
18%
Executive
21%
Student
2%
System Integrator
4%
Other
8%
Architect
8%
Business
Operations
3%
Business
Data Analyst Stakeholder
2% 2%
What is
your
PRIMARY
role in your
company’s
IoT
projects?
22%
Many Years Of 1 - 2 Years Of
IoT Experience IoT Experience
<1 Year Of IoT
Experience
8%
Limited IoT
Experience
4%
No IoT
Experience
How long have you been working on
IoT projects?
34%
Employee-
Executive
39%
25%
Employee -
Individual
Contributor
17%
Consulta
nt
13%
Other
6%
What is your job function?
Employee
–
Manager
17%
12%
5%
EMEA
AP
Latin
America
Geographic Location
North
America
n=130
21. Improve A Business
Process
Why Are Companies Working on IoT?
3
20%
60%
11%
12%
Reduce Costs
Grow The Business
Keep Up With
Competitors
Regulation &
Compliance
What is the purpose of your company’s IoT
projects?
24%
2
60%of Companies working on IoT to
Grow Revenue & Profits
n=122
22. 45% Home Security
5
39%
38%
36%
36%
35%
34%
29%
29%
28%
Energy
Management
Asset Tracking
Building
Automation
Fleet
Management
Connected Car
Home
Automation
Agriculture
Smart Meters
Business Security
& Surveillance
27%
27%
24%
22%
21%
20%
19%
17%
15%
12%
11%
Retail
Security /
Defense
Digital Signage
Natural Resource
Monitoring
Vending
Fitness / Wellness
Drones
Usage Based
Insurance
Other
What IoT Applications
Are Being Developed & Deployed?
What use case / industry does your
company’s IoT solution address?
Industrial
Monitoring
Healthcare 45% Wearables
Nearly½working on Healthcare &
Industrial Monitoring Applications
4
More than 1/3 working on Telematics
n=113
23. Perceived Challenges
7
64%
51%
27%
22%
31%
44%
14%
16%
14%
Interoperability
Hardware Integration
Network Connectivity
Cost
Can’t Prove the ROI
Data Storage & Analysis
Maintenance
Other
What are the barriers to growth of IoT?
Security
Security: Proliferation of connected devices creates new
challenges for physical & cyber security
Interoperability & Hardware Integration:No
truly intelligent systems if things can’t communicate with each
other. Need focus on Ease of Use
Barriers address the need for industry standards
Can’t ProveThe ROI: Need strong business case
development to forecast incremental revenues & cost savings
Cost: Up-front & recurring costs can scare off potential
buyers
Need to get past the hype and focus on how IoT benefits
the bottom line
Network Connectivity,Maintenance,& Data
Analysis rank lower on the list of barriers to growth but call
contribute to the complexity that is IoT
n=108
24. Connectivity for IoT
8
44%
41%
25%
19% 19%
11%
Wi-Fi Cellular Bluetooth Ethernet Zigbee Satellite LPWA Other
What types of connectivity for your
company's IoT Solutions?
74%
69% 70%+Using Wi-Fi or Cellular for IoT
~40%Using Bluetooth or Ethernet
<25%Zigbee, Satellite, LPWA, Other
n=108
25. 10%
Measuring IoT Success
9
37%
Goals but no
quantifiable
metrics or
KPIs
23%
Goal is to
learn &
improve IoT
expertise
23%
How does your company measure the success of
IoT projects?
Other
6%
We do not
measure
success of
IoT projects Quantifiable
Metrics
& KPIs
<40%of Companies have quantifiable
metrics & KPIs to measure success
n=107
26. 12
41%
22%
23%
15%
Capture, analyze, store, & make
informed & timely decisions on data
Capture & store some data but don't
do any analysis
Analyze data in real-time to make
decisions
Don’t captureor store any data
Maximizing The Value From Data
What does your company do with data from IoT?
22%
Not DoingAny DataAnalysis
Only 41%
Making Informed &Timely
Decisions on Data
n=102
27. 13
Significantly
improve
52%
No Impact
13%
Nice to
have but
not critical
35%
Maximizing The Value From Data
Would better analytics improve the ROI of your
IOT project?
87%
Link Improved
DataAnalytics to
Increased ROI
n=102
28. Summary Results
15
Top IoT Applications
Industrial Monitoring
Healthcare
Energy Management
AssetTracking
BuildingAutomation
Fleet Management
Connected Car
45%
45%
39%
38%
36%
36%
35%
73%
Of respondents
at companies
currently active in IoT
60%
Of companies working on
IoT to Grow
Revenue & Profits
68%Of companies working on
B2B IoT Solutions
<40%
of Companies have
quantifiable metrics & KPIs
to measure IoT success
70%+
UsingWi-Fi or Cellular
For Connectivity
Companies
PerceivedAs
IoT Leaders
Challenges to Growth in IoT
Security
Interoperability
Can’t Prove the ROI
Cost
Hardware Integration
Connectivity
64%
51%
44%
31%
27%
22%
29. Parting Thoughts
• Pareto Paradox
– 80% of the Huge Noise about IOT will be Consumer driven
– 80% of the Huge Value will be in the Enterprise
• Download my Whitepaper:
Connected Home & Building Market Forecast:
http://www.connectedhomecon.com/west/
• Download the survey
http://www.iotevolutionexpo.com/west/iot-industry-report.aspx
• Reach out to me
Carl@crossfiremedia.com
Editor's Notes
Let’s try to make this more practical and ask some friends.
Now I will warn you they are zealous “evangelical” and myopic “nearsighted” to the point where they have been called “the seven blind monks”.
I must warn you that their myopia and evangelical nature makes they adamant that their IoT is the only IoT.
Cisco forecasts $19 trillion of economic value created by the “Internet of Everything” in the year 2020. “This is the largest growth in the history of humans,” says Bryzek known as “the father of sensors”.
Reality Check in 2013 US GDP is $16 trillion.
GWP is $ 75 trillion.
It’s everything we touch and wearables. Fit Bits, Smart Phone, Tablets, etc.
This includes home security systems, thermostats, lighting, proximity, appliances, and entertainment.
Reality Check?
This forecast needs a bundle!
The sum of the parts is much greater than the whole.
And Yet Everyone sounds like they are in the Highlander!
This includes home security systems, thermostats, lighting, proximity, appliances, and entertainment.
Reality Check?
This forecast needs a bundle!
The sum of the parts is much greater than the whole.
And Yet Everyone sounds like they are in the Highlander!
St. John Bury Trucking right size. $4B Annually every hour
Our Sensors are ahead of us
Suboptizimed
266B looks huge but it has to grow
Zeta is 1B times the Storage on your Desktop
1000 Gigabytes = 1 Terabyte. · 1000 Terabytes = 1 Petabyte. 1000 Petabytes = 1 Exabyte. · 1000 Exabytes = 1 Zettabyte.
Multiple answers allowed
This detail is available. Here are the deployments
This is Brown Field not Greenfield
Key consideration much of this building on top of existing systems
No Real Reason
Full Deployment of the Standard Challenges.
Keep this slide for when you want to object to anything
Traditional objections
Cellular Data Rules
But its too expensive for the long haul.
Alternatives look good, but carriers have new alternatives coming as well.
We Don’t Know what We Don’t know
We don’t even understand what we know.
In a world of nails we discovered a saw