1.
Data Intelligence: enabling the enterprise value
Diego Pandolfi
Research & Consulting Manager – IDC Italia

2.
Data is at the heart of digital transformation (DX)
2
From 2022…
From 2015…
From 2007…
Source: IDC, 2019

3.
The value of data
3
DATA: asset that needs to be protected, managed,
and maintained to increase asset value…
Source: IDC, 2019

4.
Business goals driving data strategies
4
Which of the following business goals are driving adoption or consideration of Big Data and analytics in your organization?
Source: IDC, October 2018
38%
38%
39%
39%
41%
42%
43%
44%
Improve fraud, and risk management
Implement better regulatory compliance and financial controls
Improve facilities, and equipment design, maintenance
Better understand customer behavior and expectations
Optimize pricing strategies and go-to-market programs
Product, services, or program improvement / innovation
Better understand of the market and competitors
Improve and optimize business processes and operations
Processes and
operations
Market
Products
and services

5.
Data is a Common Factor Between OT & IT
5
IT / OT
Convergence
Connected customers
/ connected products
New IT Systems
 Cloud
 Multicloud
 Edge
 4G/5G Networks
 New applications
 Internet of Things
 Automation
 Advanced Robotics
Machine-centric Human-centric
DATA DATA
DATA
Source: IDC, 2019
 Customer Experience
 New business models
Asset Optimization
Predictive Maintenance
Manufacturing Improvment

6.
Percentage of Time Spent on Data-related Activities
(Weekly)
6
Q.How many hours per week on average do you spend on each of the following data-related activities?
n = 300
Source: IDC's Data Integration and Integrity End-User Survey
Data intelligence has the
potential to change this ratio:
- ability to find data easier
- understand context and
definitions for better
integration
More time to
perform analysis!

7.
Data Intelligence provides the knowledge
required to govern data assets
7
Source: IDC, 2019
WhoWhy
WhenWhat
WhereHow
Data
Cataloging
Data lineage
management
Master Data
Definition &
Control
Data
Profiling &
Stewardship

8.
Data Intelligence: which benefits?
8
More time for
data analysis
activities
Optimization of
data life-cycle
management
Improve
compliance to
regulation
Improvement in
employees
productivity
Competitive
advantage
Source: IDC, 2019

9.
Trends for the next years
9
Agile Infrastructures
and Architectures
Real
Time
Cloud
Artificial
Intelligence
Source: IDC, 2019

10.
It's not a technology-only problem…
10Source: IDC, 2019
Regulation / Compliance
Budget / Costs
Organizational silos
Technologies / Solutions
Skills

11.
Data alone does not distinguish the enterprise.
How the enterprise is enabled by data is the differentiator.