SlideShare a Scribd company logo
Milano, 25/05/2013
FROM DESIGN TO
PROTOTYPE
the process of construction behind internet of (every)thing(s)
Giovanni Battista Pozza AKA GiBi
gpozza@things.is
that think the digital and make it physical
THANKS
TO
<start>
<next>
Network connectivity is shifting
from people to objects, driving the
revolution of the IoT.
Internet Economy in a decade
we can change everything with
internet of (every)things
Internet of Things Era
like Electricity Era
smartphones immun carrier
of sensors in an advanced
mobility phase
</next>
Transform your night-job in
a successful Maker’s
adventure
MAKER NIGHTMARES
Successfully projects
41.3%
50%
Failed Projects
Failures happen by large amounts,
successes by small amounts…unless
you are: An Overachiever
YOU NEED MORE MONEY
YOU’RE RUNNING LATE
YOUR PROJECT DIDN’T WORK OUT
NO plan
NO prototype
NO backup
NO James Bond mode
<now>
multiple
universes
converging!
DIGITAL PHYSICAL
But now...where is the problem?
hardware is not a problem
</now>
<design>
consider design as driver of
innovation.
...NIENTE MAPPAZZONI!
[Chef Bruno Barbieri]
“La forma non è importante”
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 [someone else]
...NO INTERNET FRIDGE
...NO FORK
Design is humanize
when “technology stops
being technology
and becomes a pet”
https://vimeo.com/32796535
<product>
BRAD TOASTER
https://vimeo.com/41363473https://vimeo.com/41363473
<service>
EVIAN
THANKS
openPicus
</service>
</product>
</design>
...BUT THEN ARRIVED TWINE
<prototyping>
3 tier
hardware
infrastructure
applications
NEW HARDWARE MAKE
IOT POSSIBLE
MOORE’S LAW
(for IOT)
THANKS
GORDON
HARDWARE AND SOFTWARE
ARE INDISTINGUISHABLE
create seamless
experience ecosystems.
<hardware>
a prototype is an operating version
of a solution
tiny sensor (consumes energy)
internet zero
board with arduino and
services platform
from product to smart product
from internet of (any)things to
internet of (every)things
BERG CLOUD
#flock
PRODUCT
CLOUD
PRODUCT
3rd parties
via web APIs
REMOTE
BRIDGEprotocols
WHY NOT CONNECT DIRECTLY TO
THE WEB?
METCALFE’S LAW
<applications>
the applications are a gold mine
new algorithm and software for IOT
API are fondamental
</applications>
MATERIALS INVENTORY AND
COMPONENT FIT CHECK
</prototyping>
<ecosystem>
Connected products are physical
interfaces of innovative services and
networked activities.
BUDWEISER
http://www.youtube.com/watch?v=-sDN8I2O8kk
https://vimeo.com/50794450
TEAM IS KING!
</ecosystem>
<production>
Prototype
Alpha
REV 0
REV 1 REV 2
Compliance
CE
Technical
pre
series
1-3 month4 month 2-3 weeks 2-3 weeks 1 month 2 month
</production>
MAKE THE PRICE
<end>
ANY
QUESTIONS?

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Internet of Things: from design to prototype