This document discusses internet marketing. It defines internet marketing as marketing products or services over the internet, also known as web marketing or online marketing. It then provides statistics on internet usage globally and in India. The document outlines several types of internet marketing including search engine optimization, search engine marketing, viral marketing, email marketing, affiliate marketing, social network marketing, and e-commerce marketing. It provides brief definitions and examples for each type. Finally, it discusses the importance of internet marketing in driving traffic, building brands, targeting audiences globally and locally, and enabling easy return on investment tracking.