Internet Intelligence Approach

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The document outlines a 5-step approach to internet intelligence: 1. Define the question by asking the client what they want or need to know and placing the question in context. 2. Evaluate potential sources based on relevancy, number of users, added services, and price. 3. Select appropriate sources like search engines, publications, or web 2.0 based on the question. 4. Find answers through keyword selection, syntax, and timeframe to provide timely intelligence. 5. Produce intelligence by matching answers to the question and supporting decisions with facts.

Internet Intelligence Approach June 2008 www.intelegia.com

What Is Internet Intelligence? Define The Question Needs Assessment Five Steps Of The Internet Intelligence Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step #1: Define The Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step #2: Evaluate Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step #3: Select The Right Source ,[object Object],[object Object],[object Object],[object Object]

Step #4: Find The Answer ,[object Object],[object Object],[object Object],[object Object]

Step #5: Producing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Intelegia Intelegia, a subsidiary of E&B DATA , is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. The end result of any product or service from Intelegia is the ability to plan and adapt for the future. Visit Intelegia on the web at: www.intelegia.com

To learn more visit: http://pingar.com/discoveryone/ Findability is the ease of which someone can locate the information they want. Often, it is confused with search – but search is just one method of achieving findability. Search allows people to enter in words that they hope are contained in the content they want to retrieve. Findability includes any method of locating this content, including but not limited to searching. Pingar DiscoveryOne improves findability.

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Business Communication Today Fourteenth Edition Chapter 13 Finding, Evaluating, and Processing Information Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed: 1) MathType Plugin 2) Math Player (free versions available) 3) NVDA Reader (free versions available) 1 Learning Objectives 13.1 Describe an effective process for conducting business research. 13.2 Define secondary research, and explain how to evaluate, locate, and document information sources. 13.3 Define primary research, and outline the steps involved in conducting surveys and interviews. 13.4 Describe the major tasks involved in processing research results. 13.5 Explain how to summarize research results and present conclusions and recommendations. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Planning Your Research LO 13.1 Describe an effective process for conducting business research. Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. With so much information now online, it’s tempting just to punch some keywords into a search engine and grab the first few results that show up. However, effective and efficient research requires a more thoughtful approach. Your favorite search engine might not be able to reach the webpages that have the information you need, the information might not be online at all, it might be online but not under the search terms you’ve used, or it might not even exist in any form. 3 The Research Process Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Figure Caption: By following a methodical research process, you can save time and money while uncovering better information. To maximize your chances of finding useful information and to minimize the time you spend looking for it, follow these planning steps: Familiarize yourself with the subject so that you can frame insightful questions, identify the most critical gaps in your information, and then prioritize your research needs. However, before launching any research project, be sure to take a moment or two to consider the ethics and etiquette of your approach. 4 Maintaining Ethics and Etiquette in Your Research Don’t Force a Specific Outcome Respect the Privacy of Research Participants Document Sources and Give Credit Respect Intellectual Property Rights Don’t Misquote Your Sources Don’t Make Misrepresentations Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Your research tactics affect the people you gather data and information from and the people who read and apply your results. To avoid ethical lapses, keep the following points in mind: ●● Don’t force a specific outcome by skewing your research. Approach your research with an open mind and a willingness to accept .

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