This document discusses the history and evolution of MSN from a controversial startup to an internet services powerhouse. It examines how MSN has repurposed and reimagined itself over its decade-long existence. The document also explores MSN's internal reorganization that helped put it on the right track, its new customer-centric approach, and its decision to challenge Google in search. Additionally, it looks at other MSN services like Messenger, Spaces, Music and Hotmail.