internationalmktgreport.pptx
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This document provides an overview of international marketing. It defines international marketing as business activities that direct the flow of goods and services to consumers in more than one country for profit. International marketing involves more complexity than domestic marketing due to operating in diverse and unfamiliar global markets with higher risks. The document outlines the phases of international marketing from domestic exporter to global exporter. It also discusses reasons for companies to engage in international marketing and factors that influence international marketing decisions and strategies.
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International Marketing: An Introduction
The document provides an overview of international marketing. It defines international marketing as business activities that direct the flow of goods and services to consumers in more than one country. Key points made include:
- International marketing operations are more complex than domestic operations due to dealing with multiple countries and cultures.
- International marketing involves both controllable factors like product and price as well as uncontrollable factors like cultural and economic forces.
- Companies enter international markets through various modes including franchising, licensing, direct manufacturing, management contracts, and exporting.
Foreign-Market Entry
This document discusses various methods for companies to enter foreign markets, including indirect exporting, direct exporting, contract manufacturing, licensing, joint ventures, and wholly owned foreign operations. It provides details on the objectives, decision criteria, advantages, and disadvantages of each method. Overall, it aims to help companies choose the best entry method based on their goals, resources, and risk tolerance for international expansion.
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ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries, trade barriers, and extensive documentation requirements.
3) The main objectives of export marketing are to earn foreign exchange, build international relations, balance payments, gain reputation, and create employment opportunities. Organizations also benefit from export marketing through increased sales, diversification of risk, and lower per unit costs.
Ppt premier
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries, trade barriers, and extensive documentation requirements.
3) The main objectives of export marketing are to earn foreign exchange, build international relations, balance payments, gain reputation abroad, and create employment opportunities. Organizations also benefit from export marketing through increased sales, diversification of risk, and lower per unit costs.
1.def of im
International marketing involves planning and executing business activities to direct the flow of goods and services to consumers in more than one country. It considers both uncontrollable factors like politics, economics, and competition, as well as controllable factors such as price, product, promotion and channels. Firms can have different orientations when conducting international marketing such as polycentric, regiocentric, or geocentric. The benefits of international marketing include potential for growth, sales, profits, and understanding global business operations.
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International Marketing: An Introduction
The document provides an overview of international marketing. It defines international marketing as business activities that direct the flow of goods and services to consumers in more than one country. Key points made include:
- International marketing operations are more complex than domestic operations due to dealing with multiple countries and cultures.
- International marketing involves both controllable factors like product and price as well as uncontrollable factors like cultural and economic forces.
- Companies enter international markets through various modes including franchising, licensing, direct manufacturing, management contracts, and exporting.
Foreign-Market Entry
This document discusses various methods for companies to enter foreign markets, including indirect exporting, direct exporting, contract manufacturing, licensing, joint ventures, and wholly owned foreign operations. It provides details on the objectives, decision criteria, advantages, and disadvantages of each method. Overall, it aims to help companies choose the best entry method based on their goals, resources, and risk tolerance for international expansion.
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ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADE
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries, trade barriers, and extensive documentation requirements.
3) The main objectives of export marketing are to earn foreign exchange, build international relations, balance payments, gain reputation, and create employment opportunities. Organizations also benefit from export marketing through increased sales, diversification of risk, and lower per unit costs.
Ppt premier
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries, trade barriers, and extensive documentation requirements.
3) The main objectives of export marketing are to earn foreign exchange, build international relations, balance payments, gain reputation abroad, and create employment opportunities. Organizations also benefit from export marketing through increased sales, diversification of risk, and lower per unit costs.
1.def of im
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According to International Monetary Fund, globalization means "the growing economic interdependence of countries worldwide through increasing volume and variety of cross border transactions in goods and services and of international capital flows and also through the more rapid and widespread diffusion of technology. Interdependency and integration of individual countries of the world is also called as globalization”.
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2. It explains that licensing allows firms to capitalize on existing R&D without a large capital investment or involvement in foreign markets, but it may create competitors.
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The document discusses various modes of engaging in international business, including exporting, licensing, franchising, turnkey projects, contract manufacturing, foreign direct investment, mergers and acquisitions, and joint ventures. It provides details on the advantages and disadvantages of each mode. Direct exporting allows more control but requires more resources, while indirect exporting has lower risks. Licensing provides income without large investments. Joint ventures allow risk/reward sharing and market entry. The choice of entry mode depends on factors like resources, risks, control needs, and market characteristics.
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Live case based exercise dole ib
Dole Foods is considering international expansion and must make several strategic decisions. It must determine which foreign markets to enter, when to enter them, how much resources to commit initially, and how to enter through options like exporting, licensing, joint ventures, or wholly owned subsidiaries. Key factors in these decisions include advantages and risks of early vs late entry, pressures for low costs vs local responsiveness, and whether to make or buy component parts through strategic alliances.
Live case based exercise dole ib
Dole Foods is considering international expansion and must make several strategic decisions. It must determine which foreign markets to enter, when to enter them, how much resources to commit initially, and how to enter through options like exporting, licensing, joint ventures, or wholly owned subsidiaries. Key factors in these decisions include advantages and risks of early vs late entry, pressures for low costs vs local responsiveness, and whether to make or buy component parts through strategic alliances.
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Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
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global level strategy will help to identify the need of
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International marketing involves planning, executing, pricing, promoting, and distributing goods across national boundaries. It requires identifying customer needs in foreign markets and making marketing mix decisions that consider diverse international customers and behaviors. Firms enter international markets for reasons like profitability, growth, accessing resources, and spreading R&D costs. However, international marketing presents challenges like cultural, economic, political, and legal differences between countries.
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This document discusses various methods for companies to enter foreign markets. It describes options ranging from low-risk contractual arrangements like indirect exports, licensing, and contract manufacturing to higher-risk/control options like joint ventures and wholly owned foreign subsidiaries. For each option, it provides details on characteristics, requirements, and examples. The key factors that companies should analyze in choosing a market entry strategy are the level of control, financial commitment, and risk associated with each alternative.
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The document discusses various strategies for entering foreign markets, including exporting, licensing, franchising, joint ventures, wholly owned subsidiaries, and foreign direct investment. It also covers topics related to international marketing such as product adaptation, export pricing, terms of payment, financing export activities, and managing foreign exchange risk.
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The document discusses the key differences between domestic marketing and international marketing. Domestic marketing involves strategies to attract customers within a single country, focusing only on the local market. International marketing involves targeting customers across national borders in multiple countries. Some main differences are that international marketing has a broader scope with more opportunities, greater potential benefits for both companies and nations, and allows for sharing of technologies globally. However, international marketing also faces more barriers like legal and cultural differences between countries.
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International trade benefits countries by allowing them to specialize in goods they can produce efficiently and trade for goods they cannot produce or are more expensive to produce domestically. Countries trade because no country can satisfy all its needs and wants from domestic production alone. When countries specialize and trade based on comparative advantage, global production is increased and both trading partners can gain.
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Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
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Varanasi Call Girls 👉 7014168258 👈 Full Satisfied Service Unlimited Shot All ...
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Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdf
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
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Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
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How to Generate Add to Calendar Link using Cal.et
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Transforming Digital Marketing with Top AI Tools of 2024.pdf
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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PARTⅡ: New consuming behavior following up
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- 2. What is International Marketing?? The performance of business activities that direct the flow of company’s goods and services to consumers or users in more than one nation for a profit (Cateord and Graham, 2004).
- 3. • Marketing activities take place in more than one country. • Complexity and diversity can be found in International Marketing Operations
- 4. Deals with controllable and uncontrollable elements.
- 5. Domestic vs. International Marketing Domestic Smaller arena Specified needs Low stakes/risks One familiar market Deals with one uncontrollable elements International Bigger arena More Complex needs Higher stakes/risks Diverse and unfamiliar markets Deals with two uncontrollable elements
- 7. Differences Between Domestic and International Marketing Consumer Purchasing Power Product and Packaging Currency Payment Terms Physical Distribution Language Communication
- 9. 1. Domestic Exporter - Operates exclusively within a single country 2. Regional Exporter - Operates w/in a geographically defined region 3. Exporter - Finished goods distributed outside home region
- 10. 4. International Exporter - Both finished goods and intermediate products are exported outside home region. 5. International to Global Exporter -Runs independently and mainly self-sufficient subsidiaries in a range of countries. 6. Global Exporter -Highly decentralized organization operating across a broad range of countries.
- 11. Five Distinct but Overlapping Phases of Int’l.Mktg. No DirectMarketing Infrequent ForeignMarketing Regular ForeignMarketing InternationalMarketing GlobalMarketing
- 13. Internal Reasons To utilize the firm’s excess capacity To take advantage of higherpurchasing power in overseas markets To take advantage of the government’s export promotion drive To find other markets as the firm’s product experiences a decline in sales in the home market
- 14. Internal Reasons To find other markets as stiffcompetition in the domestic or home market has reduced the firm’ssales To diversify the firm’s power base in different geographic locations
- 15. External Reasons To take advantage of tax incentives and promotional packages offered by certain countries to foreign investors To take advantage of low labor andraw material costs in foreign countries To take advantage of access tonew technologies in foreign countries To take advantage of the government’s import promotion drive
- 19. Uncontrollable Factors For International Marketing Culturalforces Distribution Geography andinfrastructure Level oftechnology Economicforces Politicalforces competition
- 21. There are different modes by which a company can enter foreign markets. These are franchising, licensing, manufacturing, management contracts and exporting
- 22. Franchising This method of distributing products and services is ideal for people who want to expand their business but do not want to manage it themselves.
- 23. Licensing Entails only a part of a wholefranchising aspect. A licensee may only getthe patent, trademark or the manufacturing know-how of the company Licensee has to pay royalties duethe parent company
- 24. Manufacturing Lumped into several categories, certain companies are mostly concerned with the manufacture of products. They serve as satellites or extensions It may form intofollowing: Assembly plant Contract Manufacturing Joint Venture Wholly owned plant
- 25. Management Contracts Production is irrelevant to the mother companies Merely supply management know-how to a foreign company that is willing to supply the capital to them.
- 26. Exporting Refers to the marketing of goods and services produced in one country into another country. Allows a company to enter foreign markets with a minimum change in product lines, company organizations, investment or company mission.
- 27. Thank You For