Social Media Emergence In China


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This is a quick-work ppt for my Intro Marcom presentation.

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  • Social Media Emergence In China

    1. Social Media Its emergence in
    2. To be discussed <ul><li>The Chinese internet market size </li></ul><ul><li>Sample Chinese social media sites </li></ul><ul><li>Blog and BBS </li></ul><ul><li>Implications for companies </li></ul>
    3. Chinese Internet Market Size 1.3 billion Total population <ul><li>The total of Chinese internet users V.S The total of the U.S </li></ul><ul><li>162 million V.S 212 million </li></ul><ul><li>Penetration:12% V.S 70% </li></ul><ul><li>Occupies 35% of the total of Asia internet users </li></ul><ul><li>Use Growth ( 2000-2007 ) - 620.0 % </li></ul><ul><li>1.4 million new users/month </li></ul><ul><li>43 percent: BBS </li></ul><ul><li>76 million: video sharing sites </li></ul><ul><li>24 percent:blogs. </li></ul>0.16 billion 12% of the whole population
    4. <ul><li>Social Network </li></ul><ul><li>Chinese : Xiaonei </li></ul><ul><li>Chinese : Wealink </li></ul><ul><li>Podcast </li></ul><ul><li>Chinese : Tudou </li></ul><ul><li>Microblogging </li></ul><ul><li>Chinese : Fanfou </li></ul><ul><li>Photo Sharing (Content Communities) </li></ul><ul><li>Chinese : Yupoo </li></ul><ul><li>Blog </li></ul><ul><li>Chinese BSP: Sina Blog </li></ul>Sample Chinese social media sites
    5. Blog and BBS Most important 2
    6. Blog Report <ul><li>Four in ten Chinese claim to read blogs at least once a week, a higher frequency than was recorded for every Western nation. </li></ul><ul><li>Chinese men are as likely as Chinese women to read blogs, but report reading blogs more frequently. </li></ul><ul><li>Three in 10 people interviewed in China, are likely to be spurred to action after reading a blog, which is significantly higher than Japan (18%) and South Korea (19%). </li></ul>
    7. Continued… <ul><li>Established Chinese business people, from real estate tycoons to IT entrepreneurs, write blogs. </li></ul><ul><li>The Chinese government has also embraced blogging </li></ul><ul><li>Allowing junior and senior officials, police officers, and other representatives of the government to maintain blogs, complete with comment sections and other mechanisms to obtain reader feedback. </li></ul>BLOG
    8. First Corporate Blog in China? <ul><li>Shanghai based real estate company </li></ul><ul><li>Frontier Investment Management Limited </li></ul><ul><li>launched China Real Estate Market Views Blog in 2005 </li></ul><ul><li>A company using a blog as an online tool to get to their clients. </li></ul>
    9. Multinational companies? <ul><li>Google China Blog </li></ul><ul><li>Blogs @ Intel China </li></ul>
    10. CEO Blog Pan Shiyi ( Chairman of SOHO China ) Pan is not the richest man in China, nor is his company; however, SOHO China and himself definitely get lots of attention because of blogging.
    11. the Chinese blogosphere so powerful <ul><li>Internet penetration and usage is high and growing among the emerging Chinese middle class </li></ul><ul><li>Traditional media in China operates as a monopoly. </li></ul><ul><li> Rigid agenda </li></ul><ul><li> Lack of desired content </li></ul><ul><li>Blogs and BBS give writers and journalists a platform to publish compelling materials. </li></ul><ul><li>Because many people in China’s news and media industries write and read blogs, and follow leading BBS, information from the Internet can quickly find its way into the mainstream media </li></ul>
    12. BBS <ul><li>Famous BBS internet forums </li></ul><ul><li>Tianya & Xici </li></ul><ul><li>Enormously popular and typically frequented more than blogs. </li></ul><ul><li>The preference of anonymity of posting messages </li></ul><ul><li>All major Internet portals and many state-owned media outlets, such as The People’s Daily, incorporate reader feedback and BBS sections on their Web sites. </li></ul>
    13. Implications for Companies in China
    14. <ul><li>Challenges </li></ul><ul><li>Issues and crisis China’s state-owned media and national newspapers. </li></ul><ul><li>Notable example: 2006 Dell </li></ul><ul><li>Attacked online by outraged consumers who discovered the company falsely advertised its laptop processors. </li></ul><ul><li>Issues exploded on the internet and quickily found its way into mainstream media </li></ul><ul><li>Opportunities </li></ul><ul><li>Understand consumer and stakeholder sentiment, listen to conversations about their brands, and directly engage consumers who comment on and write blogs. </li></ul><ul><li>4 million messages and comments are being tracked and monitored on BBS sites for automobile industry. Very rich and deep consumer insights </li></ul><ul><li>Warnings </li></ul><ul><li>Delicate medium and complete transparency </li></ul><ul><li> </li></ul>Blogs and BBS