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1. AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUBJECT:-INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80
N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)
1. What are the advantages of International Marketing?
2. Write a detailed note on International market selection.
3. Explain in detail the environment of International business.
4. Explain scope of international marketing research?
5. What are different trade theories? Explain in detail.
6.”Understanding consumer behaviour helps in International Marketing”. Illustrate the statement with
suitable example.
7. How does advertising and promotion help in International Marketing?
8. Explain difference between difference between international marketing and domestic marketing
9. Write a note on product development in international marketing.
10. Explain Pricing Basics for international marketing.
AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL