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1. AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUBJECT : STRATEGIC MANAGEMENT
COURSE : Total Marks : 80
Answer any Four of the following questions (20 marks each )
1) a) Explain the purpose of a mission statement.
b) Prepare a two-page typewritten mission statement for your company of your choice or for a
business school.
c) List five potentially vulnerable areas of a firm without a stated company mission.
2) Define the term social responsibility. Find an example of a company action that was legal but not
socially responsible. Give a few Indian example of Indian Firms that have incorporated Social
responsibility in their mission and vision statements.
3) What key emerging changes do you see in the global environment and
What are their implications for strategy?
Why do Company’s diversify?
4) Explain the relevance and the implication of Porter’s generic strategies and the five competitive
forces. Can mass customization outdate his generic strategies on an industry widespread basis?
5) Why are Joint Ventures formed? Are they relevant in the current WTO regime? What are the
characteristics and strategic issues involved in JV’s and why do they fail?
6) Describe the different types of co-operation strategies and illustrate each with examples. Explain
the utility of the SWOT exercise.
7) Write short notes on any 3 of the following :
a. Stakeholder expectations
b. The Value Chain
c. Franchising & Licensing
d. Core competency & sustained competitive advantage
e. Vision & Mission statements
AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL