International marketing - Bullet Vest

1. Shweta Singh
A 66
Umesh Chander
Sharma
A 71
Sourabh Kumar
A 67
Vivek Sharma
A 72
Sriju Nair
A 68
Kritika Kulsrestha
A 73
WELCOME

2. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY , LAGOS ,FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
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3. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Officially the
Federal
Republic of
Nigeria
Most
populous
country in
Africa: over
150 million
Largest
ethnic
groups:
Hausa, Igbo
and Yoruba
Followed 16
years of
military rule
Muslims: 50%
Christians:
40%
Indigenous:
10%
36 states
and 1
territory
High
production
in West
Africa
Criminal
actions for
Europe, East
Asia and N.
America
ABOUT THE COUNTRY
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4. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Political
social
Environment
Technology
Nigeria’s democracy is being tested by recurring sectarian
violence, attacks and threats against Christians by Boko
Haram, and the misuse of religion by politicians, religious
leaders, and others.
Nigeria remains a challenging operating environment
due to high levels of corruption, weak institutions,
and persistent power outages.
Africa’s most populous country and biggest oil
producer.. The country has seen explosive growth
in past decade
The recent shift to green technologies, Nigeria
faces a negative growth in its oil revenue .
Nigeria is one of the biggest and fastest growing
telecom markets in Africa.
Another fast growing sector in Nigeria is the
computer market (JIDAW).
PEST Analysis
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5. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Birth rate:38.03/1000
Death rate:
13.16/1000
Natural resources
natural gas,
petroleum, tin, iron
ore, coal,
limestone, niobium,
lead, zinc, arable
land
GDP (PPP): $502 billion
Unemployment: 23.9%
Exports: petroleum and its
products: 95%, cocoa
and rubber. India: 11.5%
Imports: machinery,
chemicals, transport
equipment, live animals
India: 5.5%
Transportation:
Airports: total- 54 (2013),
Railways: total- 3,505 km,
Roadways :total- 193,200 km
Conflict between Boko
Haram and Christianity: war
between Muslims and
Christians
"Western
education
is
forbidden
“: Hausa
Against
westernization:
society and
education
Major revenues from
Proceeds of crude
oil production,
crude oil exports:
2.341 million
bbl/day (2010 est.),
natural gas: 25.96
billion cu m (2011
est.),
Revenues that come in :
Government : 80%
Operational cost:16%
Company: 4%
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6. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
EXPORT / IMPORT REGULATION
Imports
Exports
Prohibition: wheat
flour, tooth paste,
furniture, gaming
machines, waste
pharmaceuticals
Description,
quantity, unit,
total value of
goods, cost of
internal transport,
insurance and
freight charges
Exports to be
registered
Nigerian Export
Promotion
Council
Exports to be
carried via
Seaport/Airport
or Border Station
Exports must be
entered in Single
Goods
Declaration
Commercial
Invoice stating
details
Duly signed by
Nigeria Export
Proceed
Exporter to open
a domiciliary
account in a
commercial
bank in Nigeria
Anti smuggling
operation and
seizure of arms
and
ammunitions
Importer must
process Form ‘M
’ firstly
Goods must be
marked:
VALID/NOT
VALID FOR
FOREX
Description of
imports must be
mentioned
Import
documents to
include details
Expiry date to be
mentioned on
perishable items
Name of the
product, country
of origin,
specification, date
of manufacture,
batch number,
standards of
production
Product name,
type, category,
brand name,
model name,
quality, size,
quantity and
packaging
Commercial cities
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7. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
INTERNATIONAL COOPERATION
BILATERAL
MULTI
DIVISION
Asia/pacific/C
hina/Vietnam/
Japan/ South
Korea and
India
Joint
Commission-
Africa and
Middle East
Europe and
America/ING
O and NGO
Asia and
Pacific
United Nation
Development
System
European
Union
Commonweal
th Desk
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8. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
 member of the WTO since 1 January 1995.
 Contribution to WTO Budget- 0.385% in 2014
 Participation in IMF & World Bank
 Member of The G-20 Negotiating Group
 Member of OPEC
 Participates in the Organisation of African Unity (OAU) now known as the African Union
 Member of Economic Community of West African States (ECOWAS, Maritime Organization of
West and Central Africa (MOWCA) and several other West African bodies; Commonwealth;
Nonaligned Movement (NAM); and Organization of Islamic Cooperation (OIC)
Has Nigeria got benefited by WTO, World Bank, IMF or any other Global Trade/Funding authority?
Yes-
 October 2005, World Bank assistance to Nigeria involved 19 active projects with a total commitment
value of about US$1.87 billion
 2007- the International Monetary Fund approved a two-year “policy support instrument” designed to
promote the growth of the non-oil sector and to reduce poverty
Nigeria & international bodies
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9. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT
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10. 1-800-347-1200
HOME PRODUCT PLACE PEOPLE PRICE PROMOTION POLICIES COMPETITONSPACKAGING
Bullet proof vest with GPS enabled
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11. 1-800-347-1200
HOME PRODUCT PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
o Lightweight PEUD ballistic system
o U.S H.P white laboratory tested for the ballistic
o Performance with NIJ 0101.06 IIIA .44 Magnum
o Adjustable shoulder, sides and connect with Nylon velco
o Polyester or Nylon or 1000D Nylon Cordura or similar outer
carry fabric with water resistant
o Net fabric or lightweight Nylon liner or by order
o Weighting approximately 1.5 kg (medium size) adding another
special element to its lifesaving solutions.
o Washable outer carry, removable ballistic panels
o Color: White, camouflage woodland, desert, ACU, Navy Blue,
Tan, UN blue, Oliver Green, Black or by order
o Customize design and label acceptable
Back
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12. 1-800-347-1200
HOME PRODUCT PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Materials used for the vest carriers include:
•Coolmax Fresh
•3Dimensional fabric
•Cordura high-resistance
•Military specs MIL-F-2234 Velcro type II Class I
•High-resistance threads
Armasure has also developed one of the lightest
bulletproof vests ever manufactured,
weighting approximately 1.5 kg (medium size)
adding another special element to its lifesaving
solutions.
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13. 1-800-347-1200
COOLMAX VEST
HOME PRODUCT PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
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14. 1-800-347-1200
HOME PRODUCT PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Compliance Standards
Apex Body Approval
Stringent protection testing as required
by the National Institute of Justice (NIJ),
Federal government approval
3rd Party Inspection Rigged field testing
Certified Model Number
Standards & Specifications
Size label- Size, model,style,manufacturer
logo, and care instructions.
Protection rating
Lot number
Date of issue
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15. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT
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16. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
PLACE
Target: upper and middle class
citizens, business immigrants and
defence
Non availability of body armors to
citizens
Concern for the police and defence
personnel
Targeted towards the defence
personnel majorly
Direct supply
Terms of imports
High crime rate
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17. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PEOPLEPLACE
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18. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Country
Head
Staff
Vice
President-
Marketing
Manager-
Retail
Manager-
Institutional
Vice
President-
Operations
Manager-
Finance
Manager-
Operations
PRODUCT
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19. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
B2G:
 Nigeria Police Services
B2B:
 Manufacturing Industries
Private Security
Companies
 Business Hotels, Inns,
Luxury Hotels, etc.
B2C
 Businessmen &
Industrialists
 Lower to Upper Middle
Class & Upper Class
Target Customers
PRODUCT
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20. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PLACE
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21. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Currency Sensitivity
PRODUCT
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22. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Competitive Pricing
Philosophy
PRODUCT
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23. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Payment Terms
Retail:
100% at the time of Purchase
Institutional:
 50% advance at the time
of signing of contract
 50% on delivery of the
equipment
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24. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PLACE
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25. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Logo, Symbol
& Tagline
Message
“Most advanced protection for your life!”
• Emphasize on GPS technology of the armour, light
weight, high energy absorption & fast shock wave
dissipation
• Emphasize on the country of origin
• Emphasize on importance of life, interdependency on
loved ones
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26. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Medium
Print
OOH
Radio
TV
Influencers/
Exhibitions
Internet
Media
PRODUCT
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27. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Media
- Newspapers,
magazines,
tabloids, etc.
- Pamphlets &
brochures
- Radio based
advertisements
(highlighting
the USP of the
product) for
mass coverage
- Advertisements
during prime
time(Early
morning news
hour, “Golden
Hour”-7 – 9 PM)
- Focus on news
channels (ticker
adds.)
PRODUCT
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28. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Internet
Influencers
&
Exhibitions
PRODUCT
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29. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PLACE
INTERNATIONAL MARKETING SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SLIDE - 29/37

30. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
• All orders are packed in bulk in standard sized cartons (23’’*18’’*15’’)
unless otherwise requested. Quotes would differ if specific packaging
or if individual poly packing is required.
• Individual purchases would be in fabric hanger bags according to
size specifications.
PRODUCT
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31. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
• Transparent plastic bags would be used as immediate packing
material followed by fabric hanger bags.
• Labeling must include following information :
• Weight of the jacket, color & size specifications
•The country of origin
•The manufacturer or dealer identity
•The care instructions
Labelling
PRODUCT
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32. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PLACE
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33. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
 SAD(Sales & Distribution)
Direct Sales & Exclusive showrooms
 SHIT (Stock Held in Trade)
Raw Kevlar fabric
 WAG (Warranty & Guarantee)
Guarantee for 5 years.
 ASS (After Sales Service)
On call service & Service centers at exclusive stores
 PLI(Product Liability Insurance)
No, we are not providing
PRODUCT
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34. 1-800-347-1200
INTERNATIONALLY RECOGNIZED
OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
13386 INTERNATIONAL PKWY J, FL 32218
PHONE: (800) 347-1200
FAX: (800) 366-1669
PRODUCT PLACE
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35. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
• In 2012 President Goodluck Jonathan commissioned the Defence
Industry Corporation of Nigeria (DICON)
• directive issued to compel all Federal agencies to patronise DICON
• Competition- Local competition from government
Bullet-Blocker
Using positioning through country of origin
Operates in Bulletproof Vest | Body Armor | Bullet-Resistant Clothing |
Tactical Gear
Competition- Direct competition
DICON
PRODUCT
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36. 1-800-347-1200
HOME PLACE PEOPLE PRICE PROMOTION PACKAGING POLICIES COMPETITONS
Armor UP - bulletproofme
Texas-USA
Bullet Proof ME Body Armor, Bulletproof Vests
Tagline-Put the Odds in YOUR favour
Made in USA
Testimonials: "some of the finest Body Armor that is available today"
Chief Counsel, US Congress (Ret.)
Safeguard - Extremely Lightweight Bullet Proof Vests
Sells vests that use DuPont Kevlar® protective panels
Worldwide Next Day Delivery On All their Bullet Proof Vests
Trying to position themselves as expert, offers customization & operates in only bullet proof
vests & Kevlar category
Competition- Parallel import competition from Tennessee, United States & China.
PRODUCT
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37. THANK YOU……