Mary will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department's Bureau of Educational and Cultural Affairs and the 8 nonprofit organizations that partner with them to design and implement 2 to 3 week study tours around the U.S. for international visitors.
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
Mary will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department's Bureau of Educational and Cultural Affairs and the 8 nonprofit organizations that partner with them to design and implement 2 to 3 week study tours around the U.S. for international visitors.
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
Báo cáo của anh Nguyễn Phó chủ Tịch Comscore Đông nam Á về Internet Vietnam 2011, nhấn mạnh vào Social Network. Báo cáo này có sự vênh khá nhiều với phương pháp lấy 5000 mẫu của Vinalink Survey
A masters thesis presentation on online newspaper readership in Turkey, and loyalty, satisfaction, usability, familiarity and reputation of newspaper websites.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
1.200 millones de usuarios de redes sociales en todo el mundo y no paran de crecer. Facebook es un auténtico monstruo con una penetración mundial del 55%. ¿A dónde nos lleva esta tendencia? ¿En qué se va a convertir Facebook?
http://www.alfonsogadea.es/1-200-millones-de-personas-en-redes-sociales/
Rohit Talwar Presentation to twofour54 - Abu dDabi - 20 09 11 v2Rohit Talwar
Presentation on the future of creative and media sectors in the Middle East. Highlights economic trends, emerging technologies, business opportunities and execution strategies to enable local industry players to survive and thrive in turbulent times.
This presentation contains a wrap up from an inspiration session held for Toshiba Medical.
I do not share classified information on this channel. If you have any questions, please contact me.
Báo cáo của anh Nguyễn Phó chủ Tịch Comscore Đông nam Á về Internet Vietnam 2011, nhấn mạnh vào Social Network. Báo cáo này có sự vênh khá nhiều với phương pháp lấy 5000 mẫu của Vinalink Survey
A masters thesis presentation on online newspaper readership in Turkey, and loyalty, satisfaction, usability, familiarity and reputation of newspaper websites.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
1.200 millones de usuarios de redes sociales en todo el mundo y no paran de crecer. Facebook es un auténtico monstruo con una penetración mundial del 55%. ¿A dónde nos lleva esta tendencia? ¿En qué se va a convertir Facebook?
http://www.alfonsogadea.es/1-200-millones-de-personas-en-redes-sociales/
Rohit Talwar Presentation to twofour54 - Abu dDabi - 20 09 11 v2Rohit Talwar
Presentation on the future of creative and media sectors in the Middle East. Highlights economic trends, emerging technologies, business opportunities and execution strategies to enable local industry players to survive and thrive in turbulent times.
This presentation contains a wrap up from an inspiration session held for Toshiba Medical.
I do not share classified information on this channel. If you have any questions, please contact me.
Transforming Public Engagement- Craig Thomler v3.2PublicVoice
The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.
Learn how to take your online business global the right way in this presentation. Draw conclusions from supporting data and know what benefits and challenges to consider when it comes to going international.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
comScore, Avrupa’daki dijital manzaraya bir bakış sunan ve internet kullanımı, mobil, online video ve arama eğilimlerini konu alan “2013 Europe Digital Future in Focus” raporunu yayınladı.
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
Dom dwight social_speakeasy_presentation_june_2014immediate future
Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.
Barclaycard discusses measuring the social value at the social speakeasy immediate future
Measuring the social value is a challenge for many brands. But as we discovered at the Social Speakeasy, it can be done! Barclaycard, a global credit card business, has made real advances in recent years under Lucy Wren’s guidance.
Real-time social engagement at the Social Speakeasyimmediate future
Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. Here, guest speaker Jerry Daykin shares his insights on real-time social engagement at immediate future's Social Speakeasy event.
With this tried and trusted performance framework, you can optimise so that content truly works hard. It is a way to measure and log what works and what doesn’t for your brand.
Smart, serious and successful social media: advice from Jason Wills of Thorpe...immediate future
Originally discussed at immediate future's Social Speakeasy event in November 2013, guest speaker Jason Wills, Marketing Director at Thorpe Park, Merlin Entertainments, shares his take on smart, serious and successful social media in this handy diagram.
Retail research from social media agency, immediate future, exploring the differences between men and women in social shopping behaviours and e-commerce,
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. Percentage of Machines Included in UDM Measurement
More than half of local online populations
engage in social networking.
North America North America Europe Middle East & Africa Asia Pacific
Canada 94% Argentina 96% Austria 86% Israel 94% Australia 96%
United States 98% Brazil 97% Belgium 93% South Africa 88% China 53%
Chile 94% Denmark 94% Hong Kong 93%
Colombia 96% Finland 91% India 95%
Mexico 96% France 91% Indonesia 94%
Peru 96% Germany 90% Japan 58%
Puerto Rico 90% Ireland 95% Malaysia 94%
Venezuela 96% Italy 93% New Zealand 95%
Netherlands 94% Philippines 96%
Norway 89% Singapore 94%
Poland 95% South Korea 87%
Percentage of Online Population Portugal 96% Taiwan 94%
Using Social Networking Russia 88% Vietnam 85%
Spain 98%
around the World* Sweden 93%
% Reach of Online Population Switzerland 90%
Turkey 96%
* Data is based on the 43 countries on which United Kingdom 98%
comScore reports individually.
Source: comScore Media Metrix, October 2011
5. The Rise of the Global
Social Networking Audience
1,600
+88%
1,400 Total Internet
1,200
+174%
1,000 Social
Networking
800
600
400
200
Worldwide Total Unique Visitors (MM)
0
2007 2008 2009 2010 2011
Source: comScore Media Metrix, March 2007 - October 2011
6. 1
Nearly in 5 minutes online
is spent on social networks today.
2008 2009 2010 2011
35
Social Networking
30 Search/Navigation
Retail
25
Communications (Email/IM)
Other Content
Time Spent on Key Categories Online
Worldwide Hours per Month (Billions)
Source: comScore Media Metrix, March 2007 - October 2011
7. 1/3 of the world‟s social
Middle East -
Africa networkers are in
9% Asia Pacific.
Asia Pacific
33%
Regional Share of
Europe
Total Unique Visitors
30% to Social Networking
Latin America
North America 10%
18%
Source: comScore Media Metrix, October 2011
8. Yet 5 of the most engaged markets for
social networking are in Latin America.
Average Hours per Visitor
11.1 10.7 10.4 10.2 9.8
8.7 8.5 8.3 7.9 7.7
Source: comScore Media Metrix, October 2011
9. 7.6 Average Hours per Person in Latin America
Spent on Social Networking
2.9 Average Hours per Person in Asia Pacific
Spent on Social Networking
%
7.6 7.2 7.0
6.4
2.9
Latin Middle East Europe North Asia Pacific
America - Africa America
Average Engagement with Social Networking by Region
Average Hours per Visitor
Source: comScore Media Metrix, October 2011
11. The Growth of Today‟s Social Networking Leaders
2008 2009 2010 2011
900
800
700 Facebook
600 Twitter
500 LinkedIn
400
300
Total Unique Visitors (MM)
Source: comScore Media Metrix, March 2007 - October 2011
12. Google+ surged to 25 million visitors in less than
a month – faster than any other social network.
Months to Reach 25 Million Visitors
0 5 10 15 20 25 30 35
<1 month to Google+ MySpace Twitter Facebook
reach 25 million
Total Unique Visitors (MM)
Source: comScore Custom Analytics, July 2011
14. Across all regions,
women are more social.
8.2
Latin America
6.9
8.2
Europe
6.3
7.9
North America
6.0
3.3
Asia Pacific
2.7
6.5
Worldwide
5.0
Females 15+ Males 15+
Average Engagement with Social Networking by Gender
Average Hours per Visitor
Source: comScore Media Metrix, October 2011
15. Males and users 55+ represent the fastest
growing segment in social networking.
+5.0
+8.0 +8.4 +5.3
84.4% +8.4 +9.4 +9.3 83.9%
83.0% 82.9%
81.0%
79.4% 80.0% 79.9%
78.7%
% Reach
75.0% 74.6%
71.6%
70.6% 71.7%
Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+ Males Females
July-10 October-11
Social Networking Penetration Among
Worldwide Demographic Groups
% Reach
Source: comScore Media Metrix, Worldwide, October 2011 vs. July 2010
16. Women still spend more time on social than men, but
the gender gap is narrowing for younger demographics.
4.9
Age 55+
2.7
6.4 Females
Age 45-54
3.9
Males
5.6
Age 35-44
3.9
5.8
Age 25-34
4.9
8.6
Age 15-24
7.5
Average Hours per Visitor
Social Networking Engagement Among
Worldwide Demographic Groups
Average Hours per Visitor
Source: comScore Media Metrix, Worldwide, October 2011
17. saw the largest decline in
engagement with web-based
15-24 year olds email and instant messaging
34%
25%
21%
15% 12%
1%
-4% -3%
-8%
-22%
-32% -34%
-37% -36%
-42%
Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+
Instant Messengers Email Social Networking
Change in Average Time Spent with Content Category
by Age Segment
Source: comScore Media Metrix, Worldwide, October 2011 vs. July 2010
18. …but also saw the highest
increase in engagement with
social networking.
34%
25%
21%
15% 12%
1%
-4% -3%
-8%
-22%
-32% -34%
-37% -36%
-42%
Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+
Instant Messengers Email Social Networking
Change in Average Time Spent with Content Category
by Age Segment
Source: comScore Media Metrix, Worldwide, October 2011 vs. July 2010
19. For digital natives, Social
Networking
social networking 483.0
is the norm. Instant
Messengers
264.7
Email
67.1
Average Minutes per Visitor (15-24)
Source: comScore Media Metrix, Worldwide, October 2011
21. 3Facebook‟s worldwide site rank
Facebook‟s global
55% penetration
Source: comScore Media Metrix, October 2011
22. 3 in 4 minutes on social networking
sites are spent on Facebook
1
in 7 minutes spent online
are spent on Facebook
Source: comScore Media Metrix, October 2011
23. Today, there are only 7 markets where
Facebook is not the leading social network.
Russia
Poland
Japan
China
South Korea
Vietnam
Brazil
Source: comScore Media Metrix, October 2011
24. Facebook is the largest publisher
of online display ad impressions,
attracting a “long tail” of smaller advertisers.
Publisher Share of Display Ad Impressions
Source: comScore Ad Metrix, U.S., Q3 2011
25. Despite Social Networking‟s leadership in
the display ad market, it is not yet
attracting its fair share of online ad dollars.
27.7% Display Ad Impressions
20.7% Page Views
16.9% Time Spent Online
14.8% Display Ad Estimated Spending
Social Networking Share of Key Metrics
Source: comScore Ad Metrix and Media Metrix, U.S., October 2011
27. 1 out of 12 display ads are socially-enabled.
Among CPG advertisers, 1 out of 6
display ads are socially-enabled.
Socially
Enabled,
8.2% Socially
Enabled,
Display Ad16.7%
$
Display Ad Impressions
Total Internet Display Ad Impressions
CPG Advertisers
All
All Other, Other,
91.8% 83.3%
Source: comScore Ad Metrix Social, U.S., November 2011
32. Brands control the three basic levers that will
determine social media marketing success.
Many brands don’t consider
these intermediary steps
Brand Fans “Talk News Feed Goal: Max
Get Fans Messages About” Content
(Who are Reach Fans News Feed Spreads to Reach,
they?) ROI
in News Feed Content Friends
1. Cut-Through 2. Engagement 3. Amplification
41. Smartphones drive mobile social networking use.
64.1%
45.2%
38.8% 40.4%
36.5%
23.1%
25.4%
22.8%
U.S. EU5
Accessed Social Networking Site or Blog
Almost Every Day U.S. EU5
Accessed Social Networking Site or Blog Ever Accessed Social Networking via App
in a Month
Accessed Social Networking via Mobile
Browser
% of Smartphone Audience
Source: comScore MobiLens, 3 Month Average Ending October 2011*
42. Tablets and Connected Devices:
The Future of Mobile Social Networking?
Incremental Reach and Duration of Time Spent on Selected
Categories Relative to Computer Use for iPhone and iPad Owners
Incremental Reach Incremental Duration
Total Internet 0.2% 2.0x
Maps 56.8% 9.2x
News/Information 28.9% 1.6x
Email 23.6% 1.9x
Social Networking 12.5% 2.8x
Retail 8.7% 2.5x
Source: comScore Custom Analytics, U.S., September 2011
43. Summary
• Social networking is the most popular online activity worldwide
• It‟s not just young people using social networking anymore – it‟s everyone
• The importance of Facebook cannot be overstated
• „Digital natives‟ suggest communications are going social
• Social networking leads in online display advertising volumes, but lags in
corresponding share of budget
• Mobile devices are fueling the social addiction
44. Thank You
Mike Shaw
Director, Marketing Solutions
mshaw@comscore.com