International challenges for startups
•Download as PPTX, PDF•
0 likes•1,943 views
Social Media Week Berlin. Sept 2013
Recommended
More Related Content
Viewers also liked
Similar to International challenges for startups
Similar to International challenges for startups (20)
More from Wilhelm Lappe
More from Wilhelm Lappe (20)
Recently uploaded
Recently uploaded (20)
International challenges for startups
- 2. about me
- 4. the Biz Tour
- 6. newsletter
- 7. go abroad?
- 9. our field of play
- 12. show it to the world
- 13. gate to emerging countries
- 14. Why?... it’s not enough
- 15. Economical reasons (€) • market • competition • future • legal barriers which country
- 16. “Personal” reasons • our skills • distance • language • networking which country
- 18. Language to use – strategy – B2B, B2C – e.g. e-commerce – depending on the country Language to use – technical issues – multilingual sites • wordpress: WPML plugin • drupal… • translators communication
- 19. Language to use – content generation – types of content • • • • • corporative (and updated) FAQ blog social networks 2.0 – not consistent web versions communication
- 20. Language to use – content generation – style • • • • local community manager culture idiom really 2.0 communication
- 21. Language to use – content generation effort! (and €) multiply by n countries communication
- 22. be global and be local #internacionalizate communication
- 23. how to spend your money and time how to spend money and time
- 24. Language to use… – campaign – SEO – SEM • again, local knowledge… local competitors • again, multiply by n your € a badge for each country, step by step (strategy) marketing
- 25. Select the networks – business – personal use – normally Linkedin and Facebook, and another strong local competitor – create the community – again language …. social media
- 26. Language to use – altogether – bigger community – show in new places who you are – chaos 2.0 – retention – fidelity social media
- 27. Language to use – different channels – effort – start from scratch – fidelity – …. – ….. social media
- 28. brainsins
- 29. craziness
- 30. Personal branding • blog • twitter • slideshare • video • …. social media
- 31. social media
- 32. mix example
- 33. at home
- 34. • • • • • language to use international teams depending on the city/country depending on our background/skills vision for the future the team
- 35. • • • • send our “best man/woman” country manager “pro” foreign “friend” traditional hiring process • local partner country manager,… ?
- 36. Why? motivation or comfort
- 37. • events • networking • … friends • business • market? Spain and everywhere
- 38. how to do. Tools and tricks
- 39. • coworking • international groups? • trip not programmed but, Why not?
- 40. • study? • practice • class • free meetings? • real situations language
- 41. Homework
- 43. events
- 44. • find people like me – event organizers – coworking managers • Universities • incubators contacts - meetings
- 45. • english profile? • pre-mail • mail asking a meeting how to contact
- 46. The trip
- 47. • meet people • discover new events • “feel” what happens coworking
- 48. • use your experience • “one shot” • keep the relationships events
- 49. • something to offer • listen!! • only the time you need meetings
- 50. Berlin
- 53. language and culture the best local industry private & local events 1 to 1 meetings enjoy the city the tour
- 54. all you need until hire a country manager (including it) landing
- 55. partner companies local ambassadors fools business angels now we need
- 56. local events international events web, resources, newsletter operations MAD-BER make our dream real
Editor's Notes
- I’manentrepreneur in Spain, focusedon IT and theInternet industry.Whenwethinkaboutexpandingourcompanywethinkaboutbeing/establishingthere.Butthisisreallydifficult, thisphotodoesn’t show Europeancompanies…. and I don’tusuallyhave lunch withObamaeither /and neither do I usuallyhave lunch withObama.Wereallyknowwhat’s happening in Silicon Valley , China, India, even in Chile, butwedon’tknowaboutourselves
- So when I thinkaboutbusiness, it’seasytothinkthis: Countries in Europe are geographicallyclose, it’seasytotravel and we share laws, markets, similar cultures and a commonlanguage: English… weonlyneedtomakeanefforttoworktogether
- Weallknowinterestingthings are happening in different places. Of course in Berlin, and also in Paris, London, Brussels, Amsterdam, Madrid…. and more thanwehaven’tdiscovered
- Wewanttoconnectthisdotsand create a real networktomakeEuropeanentrepreneurs and companiesworktogether.We can share ourresources, provideservicesbetweenus, have more ideas ordiscover new talent… and of courseincreaseour local marketto a muchbiggerone.
- And whenthisnetworkiscreatedwe can then show Europeanbusinessestotheworld, likeaninnovative and talentedarea.
- EspeciallyfromSpainwe can show toLatinAmericawhatweall do… they are emergenteconomies and peoplethatrespectourtradition and the“European” brands.
- I’manentrepreneur in Spain, focusedon IT and theInternet industry.Whenwethinkaboutexpandingourcompanywethinkaboutbeing/establishingthere.Butthisisreallydifficult, thisphotodoesn’t show Europeancompanies…. and I don’tusuallyhave lunch withObamaeither /and neither do I usuallyhave lunch withObama.Wereallyknowwhat’s happening in Silicon Valley , China, India, even in Chile, butwedon’tknowaboutourselves
- I’m Wilhelm Lappe and I’mspending 2 weeks in Berlintogettoknowwhat’s happening withentrepreneurship and businesseshere.Thisis a new projectand thisisthefirst time I talkaboutit in public; wewanttoconnectentrepreneurs and companiesaroundEurope and help/havethemworktogether.
- the Biz Tour is starting, and these are our next steps:Collect interesting information, projects, blogs and people. Discover the talent and select the best ideas and resources.Spread this information, to make the people be curious about what’s happening in EuropeOrganize local events but with European vision, showing projects from other countries and discussing about our common problems.Lastely we would like to organize the tour… first from a city to another, visiting all the interesting cities around Europe, and in a second step joining people from different places in a point and start a tour to several cities.
- This tour will be a unique training program, valued for companies and their employees, amazing for entrepreneurs and a good opportunity for unemployed people.We will train people in the way to do business in each place… using English as the common language in order to be involved in a real foreign working environment. Explaining about the culture, what must or must not be done, the kind of things that worry us all when visiting a new countryOrganize specific workshops about the best of each city. Everyone has an industry that is “the star” maybe ecommerce or mobile app in Berlin, social media and networks in Spain…Organize private events with our “tourists” and local people and attend local events to join their communityAlso we will match the profiles of the people on tour and the “residents” to make them discuss in 1 to 1 meetings about new business opportunities.And of course, we will organize activities to enjoy the city and have time to relax, think and dream
- What we need now:join new partners: coworking spaces, local organizations, local government agencies, hotels…We also need local ambassadors to show us the best of the place and help organizing local events and act as hosts during the tour.We will bootstrap, but Why not? we also welcome fools or business angels that can help us with contacts, knowhow and of course money to make us grow faster
- Our objetive istolearn and discoverduringthewinter, organize local events, createthestructureweneed…and be herenextspringwithourfirst tour… so seeyousoon!
- You can contactus, feedbackiswelcome.Thankyou!