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Founding a company: is possible, the moment
is now and the market is the world
Wilhelm Lappe
It’s possible
It’s possible
• There are thousands of businesses
• Do it if you want
– It’s difficult: create, manage, sell
– You never k...
It’s possible
It’s not about being your own boss or
getting rich quick
It’s possible
It’s as simple as Lean Startup:
•Find a problem
•Solve it
•Create a product
•Find a market
•Sell it
Make mon...
It’s possible
But it’s not easy:
•It will take months (6-12)
•Do you have time/money to do it?
•You’ll need to do many thi...
The moment is now
The moment is now
There’s an ecosystem:
• A lot of information, videos, books, courses
• There are many events and opportu...
The moment is now
There’s an ecosystem:
• There is support, public and private:
incubators, accelerators, small investment...
The moment is now
Make a decision
• Freelance, way of life or SME-PYMEs if you
growth
– You can evolve from one to the oth...
The moment is now
Crisis or not:
The main question is: is this your moment?
– Unemployment: can you survive the next 6-18
...
The place is the world
The place is the world
Make it international
•Your market is the world: nice but not real
•B2C means marketing.. And langu...
The place is the world
Start at home: but don’t limit yourself
•The easier way is to do where you have
experience and supp...
The place is the world
There are opportunities
•Do it alone: try to be part of international
networks
•ICEX
•EOI European ...
The moment is now
Be international yourself
• Start in English
• Don’t limit your market/ -ing to Spain (or to
your city)....
Conclusions
Conclusions
Working plan
•Start it
•Keep it simple: fail fast, fail cheap and learn
•Try to earn money
•If it’s not workin...
I’m ready to believe in me
@electricnana
have fun!
Thanks!!
Wilhelm Lappe
wlappe@thebiztour.com
@theBizTour
www.theBizTour.com
MADRID EUROPE BERLIN
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Emprender es posible, el momento es ahora y el mercado es el mundo. #eyevillalba17

Idea iniciales para montar un negocio y hacerlo internacional.

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Emprender es posible, el momento es ahora y el mercado es el mundo. #eyevillalba17

  1. 1. Founding a company: is possible, the moment is now and the market is the world Wilhelm Lappe
  2. 2. It’s possible
  3. 3. It’s possible • There are thousands of businesses • Do it if you want – It’s difficult: create, manage, sell – You never know what will happen – It’s rewarding
  4. 4. It’s possible It’s not about being your own boss or getting rich quick
  5. 5. It’s possible It’s as simple as Lean Startup: •Find a problem •Solve it •Create a product •Find a market •Sell it Make money
  6. 6. It’s possible But it’s not easy: •It will take months (6-12) •Do you have time/money to do it? •You’ll need to do many things •How are you going to create something without developers? You have to sell
  7. 7. The moment is now
  8. 8. The moment is now There’s an ecosystem: • A lot of information, videos, books, courses • There are many events and opportunities for networking • You can find coworkings, Madrid campus…
  9. 9. The moment is now There’s an ecosystem: • There is support, public and private: incubators, accelerators, small investment • It’s an investment ecosystem: business angels, grants, ENISA, venture capital... but they are different
  10. 10. The moment is now Make a decision • Freelance, way of life or SME-PYMEs if you growth – You can evolve from one to the other – Freelance can become SME/PYME but neither can become a startup. • Startups: a different business model
  11. 11. The moment is now Crisis or not: The main question is: is this your moment? – Unemployment: can you survive the next 6-18 months without earning money? – Working: start doing it at nights, there will be a moment when you realize there’s no way to continue doing both simultaneously It’s about cash flow: for business and personal
  12. 12. The place is the world
  13. 13. The place is the world Make it international •Your market is the world: nice but not real •B2C means marketing.. And languages and different markets •B2B means culture, visits, maybe local presence… and languages
  14. 14. The place is the world Start at home: but don’t limit yourself •The easier way is to do where you have experience and support •Maybe Spain is not your market •Usually understand your market and then go abroad
  15. 15. The place is the world There are opportunities •Do it alone: try to be part of international networks •ICEX •EOI European Coworkings
  16. 16. The moment is now Be international yourself • Start in English • Don’t limit your market/ -ing to Spain (or to your city).. .that’s only for freelancers • International team • English as language of the company • Maybe international collaborators or distributed work: not easy to manage.
  17. 17. Conclusions
  18. 18. Conclusions Working plan •Start it •Keep it simple: fail fast, fail cheap and learn •Try to earn money •If it’s not working, close it, and start something new (be patient, but not inflexible)
  19. 19. I’m ready to believe in me @electricnana have fun!
  20. 20. Thanks!! Wilhelm Lappe wlappe@thebiztour.com @theBizTour www.theBizTour.com MADRID EUROPE BERLIN

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