Royal Bank of Canada is one of the largest and oldest banks in Canada. It operates primarily in North America and the Caribbean. The document discusses RBC expanding into the South African market through acquiring a non-banking financial institution. It provides an overview of the South African economy and banking sector, and recommends this acquisition strategy to gain a local customer base and assets. The marketing strategy discusses offering trade financing products online and with a value-added pricing model to differentiate RBC in the market.