The document discusses an enterprise social computing solutions company that provides social media and collaboration tools to help businesses with internal communications, knowledge sharing, recruiting, and engagement with employees. It outlines the benefits of various solutions like internal micro-messaging to reduce email usage, mobile apps for anytime communications, and intranets for centralized information sharing. Specific examples are provided around how LinkedIn was used to improve recruiting efforts and reduce costs.

1. Our Enterprise Social Computing Solutions are Designed with Purpose in Mind
Social Media for Business
Social Tools for Employee Engagement + Internal Communications
Jason Breed
@JasonBreed
Senior Director, Social Media Specialist
June 18, 2009
1.866.591.6837 or Text "ELAvate" to 247365

2. Discussion Points
• Cost of Communicating
• Internal
• External
• Developing an Internal Knowledge Capture
• Human Resources
All information is proprietary and confidential. 1

3. Internal Micro-Messaging
Business Problem:
Communicating at the speed of SaaS
Benefits:
 Significant increase in communication
 Reduce internal email more than 60%
 Instant Solutions
2

4. External Micro-Messaging
Business Problem:
Awareness in the marketplace,
thought leadership
Benefits:
 Business Development
 Analyst Awareness
3

5. MOVO Mobile
Business Problem: Personalized
Communications, Crisis
Communications
Benefits:
 Reach all employees ANYTIME,
ANYWHERE
 Emergency (hurricane) alerts
 Recruitment Enabler
4

6. Intranet 2.0
Business Problem: Knowledge
Management, Employee
Development (product/services
information, sales processes)
Benefits:
 One location for everything
 Simple navigation
 Latest information
5

7. HR - Recruiting
Challenge:
To implement a cost effective and efficient employee engagement as well as talent acquisition strategy using both
traditional and newer methods (e.g., social media) that will result in increased communication reaching targeted
candidates within the emerging social media industry.
Solution:
• Target LinkedIn Groups
• Started LinkedIn Corporate Recruiting Solution
• Replaced Monster, classifieds w/ targeted/passive approach (LinkedIn, Facebook, Craigslist, employee bonus)
• Created FB & LI corporate presence
• Created VIP Career Club (used for prospects and build database from career fairs)
• Specific Twitter strategy for HR, job announcements, etc.
Result:
• Reduced headcount
• Eliminated Recruiter Fees
• Getting much higher caliber prospects! All information is proprietary and confidential. 6

8. LinkedIn
Business Problem: To implement a
cost effective and time efficient
recruitment and talent acquisition
Benefits:
 Attracted top talent
 Reduced cost of and staff time spent in
recruitment
 Reduced recruitment advertising and
agency fees
7