This document discusses marketing strategies for promoting Western Digital storage products. It proposes using digital videos and social media posts featuring professionals in fields like photography, travel, and music to showcase how the products allow people to pursue their passions. The goal is to establish the concept that Western Digital storage gives people the space they need to achieve their dreams by safely storing large amounts of data through products like their My Passport hard drives. The marketing approach aims to reach different types of consumers by focusing content on genres like photos, travel, and lifestyle.
2. Agenda
To Extend the Digital Dialogue
Technophiles Travel Lovers
Entertainment
Lovers
Photo
Bug
Tech Geek Entertainment
Enthusiast Active Aspirers
A B
3. Proposition
If you sieve through one’s memory data,
it would tell you a lot about him.
His passions, his pains, his expressions and his dreams.
The
Memory card, essentially is a story telling device…
Presenting the SanDisk Ultra Micro SD
The Story Teller
“What’s your Story?”
4. MY Story Music Video!
A Digital Video/Branded Content
to
set the tonality
Establish the Communication
A Digital Video, to establish the concept
11. Concept Note for 2nd Video
When a bunch of friends or cousins get together, it just gets crazy
out of the blue.
And that’s when it’s time to make the memories of a lifetime.
Well, that was the easy part.
What’s difficult, is to figure out where to safely tuck in those
memories!
Numerous pictures clicked, and even more pictures to come up
with a full fledged ‘behind-the-scenes’ video, the recorded
sounds of snoring or the crazy boomerang videos.
All fits in, within the 128 GB SanDisk memory card. Be it a part of
your phone or your camera!
What does your passport say?
Digital Video
15. We build the communication through 4 strong pillars.
The Content Approach gets created from the perspective of Content that people love to consume
Music
Photo
Travel
Lifestyle
Thus we reach out to Professionals whom Passionate people look up to.
23. Concept Note
A Photographer, a Travel Enthusiast, a Young Achiever, a DJ, a
Gamer,
Whoever you are,
The world is out there for you to achieve anything and
everything you dream of,
At any given point of time.
Whenever you are ready, your data is ready too!
Kept safe and intact, in the humongous space of 1 TB, or 4, or
even more…
The space is all yours.
- My Passport, from WD
What does your passport say?
A Digital Video
to
establish the concept
24. Where doe your
Passport Take you!!
Creative Slides
The Video Opens with a Rushes of Passion driven individuals
25. Where doe your
Passport Take you!!
Creative Slides
Pin Drop Silence! As the Passport gets connected!!
