This document proposes an on-ground activation idea for Haier at a food festival in partnership with Horn Ok Please. It involves setting up a "Haier Room" where attendees can sit, heat food in a Haier microwave, and chill drinks in a bottom-mounted or top-mounted Haier refrigerator. Attendees would be encouraged to make videos or selfies using the products and share on social media tagged to Haier for a chance to win vouchers or prizes. The event would also be promoted through social media channels like Facebook, Instagram, banners on the website and WhatsApp messages.