SlideShare a Scribd company logo
On-ground Activation Idea
Haier in Association with
Horn Ok Please
Products in Concern
• Microwave
• Refrigerator – Bottom Mounted & Top Mounted
• Deep Freezer
Big Idea
One is at the food festival Horn Ok Please, roaming around with food
and drinks in hand.
A bottle of Coke might get hot in the process. Haier offers them a room
to sit and a Refrigerator to put the bottle to chill!
Similarly, some food item must have gone cold but it’s not good to
waste food! Instead of throwing it away, heat it in the Haier Microwave
in the Haier Room!
Haier BTL Strategy
On Ground Activity
• To create a Haier room where audience can come and sit, use Haier
microwave for heating up their food or snacks, use the refrigerator to
keep their drinks cold.
Engagement Activity
• Ask the audience to make a boomerang video, or selfie, while using the
products in the Haier room and share these then & there on their own
social media platforms, tagging Haier’s pages.
Winners
Participants with maximum likes will win Haier vouchers or other
gratification.
Haier BTL Strategy
Haier Social Media Coverage
• Media promotions like Carousel Ad and Awareness ad.
• Facebook LIVE from the event ground
• Pre-buzz through Posts, Video, GIFs.
• Banner Updates
Instagram
• Event Buzz through Posts, Video, GIFs.
• Invite Food Bloggers to promote Haier’s on ground activity
Website
• Hero banners creation related to the event
WhatsApp
• E- posts to promote Haier’s presence in the event. (May be for internal purpose)
Thank you…

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Haier with horn ok please

  • 1. On-ground Activation Idea Haier in Association with Horn Ok Please
  • 2. Products in Concern • Microwave • Refrigerator – Bottom Mounted & Top Mounted • Deep Freezer Big Idea One is at the food festival Horn Ok Please, roaming around with food and drinks in hand. A bottle of Coke might get hot in the process. Haier offers them a room to sit and a Refrigerator to put the bottle to chill! Similarly, some food item must have gone cold but it’s not good to waste food! Instead of throwing it away, heat it in the Haier Microwave in the Haier Room! Haier BTL Strategy
  • 3. On Ground Activity • To create a Haier room where audience can come and sit, use Haier microwave for heating up their food or snacks, use the refrigerator to keep their drinks cold. Engagement Activity • Ask the audience to make a boomerang video, or selfie, while using the products in the Haier room and share these then & there on their own social media platforms, tagging Haier’s pages. Winners Participants with maximum likes will win Haier vouchers or other gratification. Haier BTL Strategy
  • 4. Haier Social Media Coverage • Media promotions like Carousel Ad and Awareness ad. • Facebook LIVE from the event ground • Pre-buzz through Posts, Video, GIFs. • Banner Updates Instagram • Event Buzz through Posts, Video, GIFs. • Invite Food Bloggers to promote Haier’s on ground activity Website • Hero banners creation related to the event WhatsApp • E- posts to promote Haier’s presence in the event. (May be for internal purpose)