INTERNAL AND EXTERNAL
VALIDITY
DIFFERENCES
Campbell and stanley
(1966)
 Two general criteria of research designs
 INTERNAL VALIDITY
 EXTERNAL VALIDITY
DEFINITION
Internal validity relates to how well a
study is conducted
INTERNAL VALIDITY
Focus on
Accuracy
INTERNAL VALIDITY
Focus on accuracy and a strong
research method
Controls extraneous variables
Conclusion are warranted
Eliminates alternative explanations
DEFINITION
External validity relates to How Applicable
the findings are to the real world
EXTERNAL VALIDITY
Findings are
generalizable
EXTERNAL VALIDITY
Results translate to world at large
Findings are generalizable
Outcome apply to practical
situations
Results can be translated into
another context

internal and external validity