This document discusses using interactive mobile marketing services to promote vehicle sales. It describes how SMS, video, email and mobile websites can be used to identify vehicles, generate leads, and drive traffic to dealerships. Consumers can text codes to receive digital brochures, find their nearest dealer location, or request a test drive. Dealerships can track customer interactions and data in real-time to improve sales.

1. Interaction Made Simple
Selling new & used vehicles
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2. Summary
• Interactive service to promote used and new stock
• Incorporates SMS, Video, Email and the mobile website
• Uses existing stock code or registration number to identify vehicle
• Managed Service – used in print, on the forecourt and TV/Radio ads.
Try the demo text „car‟ to 60111
• Low set-up & monthly fee.
• Real-time leads generated reporting solution
• All content is provided by the client.
• Drives test drives.
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3. 1. Digital Brochure Download
Existing Radio/TV/Print promotion
with call to action…
“Text „XXXX‟ followed by your email Additional options of adding
to 60111 for a digital brochure” specific car details can be added.
E.g. the user can specify from a
(Name can be removed for simpler selection of car names/models
call to actions) Generates a timed lead list -
Time / mobile / email / PC etc…
Thank your for your Your nearest
enquiry, a digital [name]dealership is
brochure has be sent 2miles away.
to your email [name] Stockport Automated email with digital
address. To locate St Marys Way brochure to interested
your nearest Stockport customers
dealership reply to SK14AW
this message with Tel: 0844 659 6318
your postcode.
[Dealership].
Would you like to
organise a test
drive? Reply Yes
Optional automated follow up.
Data can be individually tracked for each dealership using unique Keywords. Dealers can Generates instant email to the
have unique date forwarded onto them based on keywords and/or postcode look ups. relevant dealership for call back
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4. 2. Simple Dealership Locator
Existing Radio/TV/Print promotion
with call to action…
“Text [Dealer NAME] followed by
your postcode to 60111 to find your
nearest dealership”
Your nearest [Name]
dealership is 2miles
away.
[Dealership]
St Marys Way
Stockport
SK14AW
Tel: 0844 659 6318
Generates a timed lead list -
Time / mobile / PostCode
Sent directly to local dealership
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5. 3. Test Drive Enquiry
Existing Radio/TV/Print promotion
with call to action…
“Text „XXXX‟ followed by your first
& last name to 60111 to organise a
test drive”
Generates an automatic email
direct to relevant dealership
Dear Mr Davies, Thank you Mr
Thank you for Davies. Thank you. with customer details.
contacting To find the nearest
[Dealership]. To dealer to enable your Secondary response if
arrange your test test drive, please request is out of office hours,
drive, please reply reply with your full
e.g. “will call you tomorrow”
with the car model name and postcode.
you are looking to e.g. John Smith M28
drive. e.g. C200 or 4LX
E350 etc.
Generates a timed lead list -
Third step can go on to promote the emailing of a digital
Time / mobile / Car / PC etc…
brochure by asking the customer to send their email in.
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6. 4. Car Details - Digital Enquiry
Whether part of a promotion (e.g. Print) or within the dealership, the ability of
getting specific used car details send to your phone and email is a great way of
supporting customer interest and collecting data.
“Text car REG followed to 60111 to get details on your phone and to you email”
Generates an automatic email
direct to relevant dealership.
Re customer details, specific
car enquiry and email.
Or a timed report.
MT09 FRT
[Dealership Name]. [Dealership Name].
Reg MT09 FRT Online link for Bravo
Bravo, 1.4 Manual MT09 FRT.
Flame Red www.dealerURL.co
11,200 miles m/3425583
Online link will To have this link sent
follow. For a test to your email reply
drive call 0844 659 with your email
6318 or text address.
TESTDRIVE
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7. InteractMedia - Who are we?
Specialists In Mobile Marketing Activities with over 15 years
experience of consumer mobile interaction & marketing.
Specialising in…
• Interactive Consultancy
• Mobile Strategies
• Mobile Based Interactive Campaigns
• Interactive Digital Signage
• Mobile to Online / Mobile to Store Footfall
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8. Why?
Mobile is the only „One to One‟ & „One to Many‟
communication device offering 24hr contact with the user.
Delivering….
Instant Interactivity
Direct Communication to your Customer
Ongoing Dialogue/s
Fulfillment of Content/Voucher Codes etc…
Customer Database
„If a customer is visually interacting with your brand and/or
promotion why not allow them to interact on a one to one
basis immediately?….It‟s a missed opportunity…‟
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9. Brand awareness to Accelerated Sales
Billboards / Digital Signage
Events / Promotional Activities
Print / Magazines
Media - TV / Radio Advertising
Create an
On Pack Promotion ongoing
dialogue with
your customer
In Store Promotion while they are
on the move
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10. Our Tools
InteractMedia specialise in implementing unique mobile strategies from one off promotional
solutions through to integrated mobile systems to support ongoing marketing campaigns.
Our innovative build solution makes us more agile than any other solution on the market. This
means we can provide the right solution for the right outcome, at speed and on budget.
We visually create your solution, instantly manage the content and data, launch quickly.
Dear Mr Davies,
thank you for your
comments. As a
reward use this
code for
10% off at
www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
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11. Automotive - Interactive Marketing
The following items are opportunities around enhancing interactivity with
existing and/or dedicated marketing activities within the Automotive industry.
Their key focuses are to…
- Drive instant interaction and collect Data
- Drive online footfall from marketing activities
- Drive showroom footfall
Each of these activities can be used to support a varied array of marketing
activities to track varied routes of interest (e.g. Radio/Print/Tv).
Create - Engage - Motivate - Reward - Communicate

12. The Possibilities…
… are endless!
Mobile is the only 24/7 communication device that connects directly to the consumer.
Attracting the consumer is only half the battle… the next steps are to…
Engage - Simple Txt call to action can generate a whole interaction of rich media.
Motivate - Create a value added service
Reward - From seeing your name in lights, posting opinions or voucher rewards.
Communicate - Ongoing dialogues strengthening brand awareness and sales opportunities.
… why not!
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