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Belgacomtv Au Café NuméRique Mars24
Belgacom TV Au Café Numérique
IntroducedbyThierry BriersMarketing Manager Interactive Services
and as guest stars
ChannelsBetween 70 & 90 in basic offer up to extra 40 available in option
Exclusive ContentFootball “Jupiler Pro League”
	Video OnDemand (VOD)More than 700 movies in the catalogue
Channel’s programs ondemandThousands of catch up, previews and archives
High DefinitionMore and more channels & movies in HD
	PVR features  Record, “pause live TV” and “instant rewind”
Interactive services ”Press the red button...”
	Attractive pricing Simplified tariffs + irresitible Packs
Belgacom TV In the box office ?
Belgacom TV today ?752.000 subscribers (e.o. Q 4 2009)Representingaround 1.800.000 viewers (2.4 indiv /HH)250.000 newcustomers in 2009started 5 yearsagowith zero market share in a historically cablemarket. 	87% of the Belgianpopulation is “covered” & maypotentiallybecome a Belgacom TV customer.80	% with High Definition90 % with 2 streams
Episode of today.“Catch up & TV on demand”
The Offer
The Interface
The ContextThe Offer
The Interface
The ContextA la carteThe Offer :Already 23 channels offering Catch up - Archive - PreviewsOn Belgacom TVRe-Play
A la carteBusiness models :	- Free:  		News (RTL TVI, RTBF, VTM, VRT)	- Subscription based (SVOD):RTL Selection  € 5.95		VRT Net Gemist  € 5.95	- Transaction based (VOD):Per items € 0.50 - € 3.50Re-Play
The Offer
The Interface
The ContextThe Offer
The Interface
The ContextSub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Channel’s TV interfaces customizable design
 direct access to the right content
 Platform independent
 traffic is measurable Nov ‘07
Apr ‘08
May ‘08
June ‘08A la carte
June ‘08A la carte
Apr ‘09
Apr ‘09
Aug ‘09RE-PLAY
Aug ‘09RE-PLAY
Aug ‘09
Sept ‘09
Sept ‘09
Sept ‘09
Mar ‘10A la carte
The Offer
The Interface

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