Uploaded byClip Mobile
Clip Location Services Platform
Clip Mobile Inc. is a leader in location-based mobile deals, providing a platform that aggregates and delivers local offers through smartphones. With over 11,000 users and 200+ merchant partnerships, it leverages a coupon management system to optimize mobile marketing and improve user engagement. The company is positioned for significant growth in the mobile coupon market, with forecasts predicting a substantial increase in location-based marketing spending by 2014.
Clip Location Services Platform
- 1. Mobile Local Deals Pla.orm Engagement From Click to Cash Register.
- 2. Clip is Set to Become the AdMob for Local Offers
- 3. Mobile Local Deal Pla-orm as-‐a Service Media Companies Aggregators Local Sales and Marke8ng The prolifera8on of local deals is Directory Services Deal of The Day Sites allowing for new distribu8on models. Merchant Services Brands The Clip deal Get local deals on the database and mobile apps you use every SDK’s will provide day. “Local Deal” func8onality for a growing network of mobile publishers.
- 4. Following the Dollars – Deal Publisher Revenue Model Brick & Mortar Revenue Breakdown Pay on Performance Business Buys 0.25 – 0.75 Cost Per Unique Loca8on-‐Based Deal Publisher = 40 % Impression and Ability To Cap Mobile Marke8ng Deal Network = 30 % Monthly Impressions Mobile Property = 30% From a Deal Publisher Deal Local Business Media Aggrega8on Directory or Marke8ng Company Company Pla-orm 40% 40% 40% Coupon Uptake on a 3rd If Deal Publisher party app en8tles Deal owns Mobile Publisher to 40% Revenue Property where share and Mobile impressions occur, Property Owner to 30% Revenues Rev Share Combine to 70% 30% 30% 30%
- 5. Following the Dollars – Deal of the Day Revenue Model Deal Crea8on Deal of the Day Pla-orms Sites Deal of the Day sites Revenue Breakdown CPA Commission: 25% of integrate to expand Value of Deals Purchased reach and allow for Deal Network = 50 % through the Clip Local Offers mobile deal Mobile Property = 50% Network discovery and purchase 50/50 Rev Share with Publishers where a “Deal Purchase” Occurs 50% 50% Integra8on with PayPal or other m-‐payment solu8on to promote easy mobile transac8ons.
- 6. An Industry Leading LBS Pla-orm Clip Mobile has built a pla-orm to deliver loca8on-‐based content to iPhone, Android and Blackberry apps. With over 2 years of development behind our deal aggregator apps (Clip Mobile), we have become experts on using loca8on-‐based content to improve the mobile experience and further engage customers. If you are a brand, retailer, content publisher or property manager you already know you need a strong mobile strategy. Building apps is not the right solu8on for everyone, but those embarking on an app strategy must create mobile experiences that create value for the end user and build brand engagement with their target market. The challenge is, how to achieve the end goal on 8me, on task and on budget? We offer co-‐branded, white-‐label and custom solu8ons that leverage our exis8ng loca8on-‐based discount pla-orm and exper8se in building compelling mobile experiences.
- 7. Coupon Management System The web-‐based API allows marketers to quickly and easily create offers from any computer with an internet connec8on. Automate go-‐live and expira8on dates, associate offers to one or many loca8ons, and enforce usage restric8ons through the simple form-‐based system.
- 8. Coupon Management System The CMS tracks gross impressions and unique users viewing each offer. Impressions and redemp8ons can be tracked to a specific store loca8on. Simple, XML-‐based API for integra8on to exis8ng front-‐ends or parallel services.
- 9. User Loca8on-‐Data The system collects a robust set of user-‐loca8on data for clients. This informa8on allows for further targeted marke8ng analysis, mapping consumer density etc.
- 10. An Industry Leading LBS Pla-orm Features • Manage an unlimited number of merchants, retail loca8ons, & coupons • Set up affiliate and merchant accounts to allow self-‐service • Automa8cally geocode addresses • Ac8vate & deac8vate coupons in real-‐8me • Set up expira8on dates & go-‐live dates • Associate coupons with specific loca8ons & manage complex groupings • Automa8cally enforce usage restric8ons, including limited use, 8me-‐of-‐day, or day-‐of-‐week • Generate detailed, real-‐8me analy8cs including: views, click-‐throughs, demographics, loca8on, and more • Simple, XML-‐based API for integra8on with other front-‐ends or parallel services • Plus, numerous other features and upgrades that can be implemented upon demand (e.g. barcode support or integrated billing)
- 11. Local Offers Are Most Valuable To Local Shoppers In 2010, more than 5-‐million Canadians will use their Smartphone to do more than talk, text and email. A robust market for mobile services is forming in Canada. A recent report published by Juniper Research on Mobile Marke8ng and Retail Strategies forecasts that the market for mobile coupons is set to double by 2012 to $4 billion. Borrell Associates published a report on mobile marke8ng in April 2010, and forecasted coupons as the early driver for growth of about 84 percent a year through 2014, from a $2.7 billion market in 2009 to $57 billion. $2BB projected spend in loca8on-‐based marke8ng by 2014 from the current $400MM according to BIA/Kelsey, a 57% CAGR.
- 12. How it Works Clip is a Leader in a Market Set for Massive Growth. We have built a loca8on-‐based mobile pla-orm that aggregates and delivers dynamic content to Apple, Android and Blackberry devices.
- 13. About Clip • Clip has been opera8ng for 1 year and has amassed 11,000+ Users in Canada. Served 70K+ coupon impressions in Yr. 1. Market leader in Canada. • Currently working with 200+ merchants including top 8er brands such as Quiznos, Dominos, Roots, Whole Foods and others in pipeline for 2011. • Experienced team of technologists who can build and adapt amazing technology to suit your needs. • SDK and apps available on 3 most popular Smartphone devices. • “Perfect storm” of market opportunity. Urgency for partners to mobilize deal assets.
- 14. Please contact us for more informa8on about integra8ons, features and pricing. David Offierski (416) 886-‐7245 do@clipmobile.ca @clipmobile Clip Mobile Inc. was selected by IDC Research as one of 10 Mobile Companies to Watch in 2010 All references herein are made to Clip Mobile Inc. This document and the accompanying material contain informa8on proprietary to Clip Mobile Inc. provided solely for the purpose of evalua8ng Clip Mobile Inc. as an investment opportunity. It must be treated as strictly confiden8al and may not be disclosed, either in whole or in part, to any party not directly involved in the decision of whether to par8cipate in this offering. This document is not intended for general circula8on or publica8on and as such no part of this document may be reproduced in any manner whatsoever without the writen permission of Clip Mobile Inc. This document does not cons8tute a prospectus, offering memorandum or public offering. No guarantees are made or implied with regards to the investment. It should be noted that no security commission or regulatory authority has reviewed this document. © Clip Mobile Inc. 2010 All Rights Reserved