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Intellectual Property in
Social Media and the Internet
                 Frisina, LLC
Creating Wealth Through Intellectual Property TM




              www.frisinaIP.com
                                             Copyright © 2007-2011 Frisina, LLC
Introduction
• Identify intellectual property issues

• Understand your exposure to risk

• Act to mitigate where risk is unacceptably high




                                            Copyright © 2007-2011 Frisina, LLC
A Little Context

• Facebook ®, Twitter ®, MySpace®,   •   Company websites
  LinkedIn ®, YouTube®               •   Electronic white papers
• Google AdWords ®                   •   Link to other websites
• Blogs                              •   Link to online articles
• Email Newsletters                  •   Online dating sites




                                                        Copyright © 2007-2011 Frisina, LLC
Why Be Concerned?
• July 2011: Goldman Sachs values Facebook ® at $50 Bil

• 800 Million Facebook ® subscribers as of October 2011

• Over 40 Million on LinkedIn ®




                                          Copyright © 2007-2011 Frisina, LLC
Data Mining




              Copyright © 2007-2011 Frisina, LLC
Trade Secrets



Do you use social media to network with clients?




                                     Copyright © 2007-2011 Frisina, LLC
Patentable Subject Matter?
• Does your website do any of the following:
•   Provide a service
•   Perform a calculation
•   Collect, manipulate, and/or interpret data
•   Embody a method of doing business




                                            Copyright © 2007-2011 Frisina, LLC
Websites
• Who created your company website and/or content?
  – an employee of our company
  – a contractor or outside consultant
  – I developed my own website




                                         Copyright © 2007-2011 Frisina, LLC
Content
Does your website include:
• user accounts                     •   informational elements
• personal user information         •   blogs
• credit card or EFT data           •   newsletters
• content generated by others, or   •   press releases
  links to such content




                                                       Copyright © 2007-2011 Frisina, LLC
Domain Names
• Does your domain name:
  – include company name?
  – include a federally registered trademark?
  – Include an unregistered trademark?




                                                Copyright © 2007-2011 Frisina, LLC
Domain Names
• Have you also registered:
  – obvious permutations and misspellings?
  – separate domains for particular products?
  – your domain name as a trademark?




                                                Copyright © 2007-2011 Frisina, LLC
Speaker Bio
                        Representative Sectors   Our mission is to create wealth for our clients through the
                        • Chemicals              strategic use of intellectual property.
                        • Polymers
                        • Pharmaceuticals        We understand the challenges facing businesses in today's
                        • Biotechnology          economic environment, and strive to secure and monetize our
                        • Biomedical             clients’ intellectual assets. With nearly 15 years in innovation
                        • Medical Imaging        combined as a patent attorney and scientist, I am uniquely
                        • Advanced Materials     positioned to guide clients through the legal maze of intellectual
                        • Nanotechnology         property strategy facing start-ups and more established ventures.
453 South High Street
      Suite 302         • Semiconductors
  Akron, OH 44311       • Medical Instruments    In addition to legal expertise and an unimpeachable commitment
 (330)338-0589 direct
                        • Medical Tests          to quality, we offer our clients unparalleled value and security.
dominic@frisinaIP.com   • Liquid Crystals        Particularly, we have strategically invested in state-of-the-art
  www.frisinaIP.com     • Power Generation       practice and intellectual property (IP) portfolio management
                        • Fuel Cells             systems. These systems enable us to intelligently analyze
                        • Software               clients’ IP holdings and suggest tactics to exploit strengths,
                        • Internet Law           identify and shore-up weaknesses, and generate income.
                        • Business Methods



                                                                                      Copyright © 2007-2011 Frisina, LLC
Thank You
For Further Information
      www.frisinaIP.com
           Newsletters
           IP Owl Blog
           Slide Shows


          Contact Me
       (330)338-0589 Direct
      dominic@frisinaIP.com


                              Copyright © 2007-2011 Frisina, LLC

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Intellectual Property in Social Media and the Internet

  • 1. Intellectual Property in Social Media and the Internet Frisina, LLC Creating Wealth Through Intellectual Property TM www.frisinaIP.com Copyright © 2007-2011 Frisina, LLC
  • 2. Introduction • Identify intellectual property issues • Understand your exposure to risk • Act to mitigate where risk is unacceptably high Copyright © 2007-2011 Frisina, LLC
  • 3. A Little Context • Facebook ®, Twitter ®, MySpace®, • Company websites LinkedIn ®, YouTube® • Electronic white papers • Google AdWords ® • Link to other websites • Blogs • Link to online articles • Email Newsletters • Online dating sites Copyright © 2007-2011 Frisina, LLC
  • 4. Why Be Concerned? • July 2011: Goldman Sachs values Facebook ® at $50 Bil • 800 Million Facebook ® subscribers as of October 2011 • Over 40 Million on LinkedIn ® Copyright © 2007-2011 Frisina, LLC
  • 5. Data Mining Copyright © 2007-2011 Frisina, LLC
  • 6. Trade Secrets Do you use social media to network with clients? Copyright © 2007-2011 Frisina, LLC
  • 7. Patentable Subject Matter? • Does your website do any of the following: • Provide a service • Perform a calculation • Collect, manipulate, and/or interpret data • Embody a method of doing business Copyright © 2007-2011 Frisina, LLC
  • 8. Websites • Who created your company website and/or content? – an employee of our company – a contractor or outside consultant – I developed my own website Copyright © 2007-2011 Frisina, LLC
  • 9. Content Does your website include: • user accounts • informational elements • personal user information • blogs • credit card or EFT data • newsletters • content generated by others, or • press releases links to such content Copyright © 2007-2011 Frisina, LLC
  • 10. Domain Names • Does your domain name: – include company name? – include a federally registered trademark? – Include an unregistered trademark? Copyright © 2007-2011 Frisina, LLC
  • 11. Domain Names • Have you also registered: – obvious permutations and misspellings? – separate domains for particular products? – your domain name as a trademark? Copyright © 2007-2011 Frisina, LLC
  • 12. Speaker Bio Representative Sectors Our mission is to create wealth for our clients through the • Chemicals strategic use of intellectual property. • Polymers • Pharmaceuticals We understand the challenges facing businesses in today's • Biotechnology economic environment, and strive to secure and monetize our • Biomedical clients’ intellectual assets. With nearly 15 years in innovation • Medical Imaging combined as a patent attorney and scientist, I am uniquely • Advanced Materials positioned to guide clients through the legal maze of intellectual • Nanotechnology property strategy facing start-ups and more established ventures. 453 South High Street Suite 302 • Semiconductors Akron, OH 44311 • Medical Instruments In addition to legal expertise and an unimpeachable commitment (330)338-0589 direct • Medical Tests to quality, we offer our clients unparalleled value and security. dominic@frisinaIP.com • Liquid Crystals Particularly, we have strategically invested in state-of-the-art www.frisinaIP.com • Power Generation practice and intellectual property (IP) portfolio management • Fuel Cells systems. These systems enable us to intelligently analyze • Software clients’ IP holdings and suggest tactics to exploit strengths, • Internet Law identify and shore-up weaknesses, and generate income. • Business Methods Copyright © 2007-2011 Frisina, LLC
  • 13. Thank You For Further Information www.frisinaIP.com Newsletters IP Owl Blog Slide Shows Contact Me (330)338-0589 Direct dominic@frisinaIP.com Copyright © 2007-2011 Frisina, LLC