This document summarizes Intel's Business Builder program which provides services to help Independent Software Vendors (ISVs) increase customer trust, grow sales, and reduce costs. The program offers certification services, business services, and developer services. Certification services help ISVs build trust through software and hardware certification. Business services help increase sales through listing on the Intel Business Exchange marketplace. Developer services help reduce costs through application testing and maintenance services. The document provides details on each of these services.

1. Intel Business Builder Introduction for Independent Software Vendors

2. Intel Business Builder 1. Build customer trust - Certification Services Build customer trust and confidence by testing your applications in the Intel ® Certified Solutions Program (ICSP) A set of interconnected services designed to help ISVs (1) increase customer trust and confidence, (2) grow sales, and (3) reduce development and support costs. 3. Reduce your costs – Developer Services Reduce your cost to develop and support your applications using the SpikeSource Solutions Factory TM 2. Grow your sales - Business Services Grow your sales through exposure on the Intel® Business Exchange (IBX)

3. ISVs of All Kinds and Sizes Are Using these Services

4. 1 Program; 2 ways to Engage Partner Benefits Plan & Strategize Develop & Solve Market & Sell Intel ® Software Partner Program Business Builder Services Intel Certified Solutions Program Intel Business Exchange SpikeSource Solutions Factory Free benefits to help you get started working with Intel technology For pay services designed to help you take your business to the next level

5. 1. Certification Services - Build Customer Trust and Confidence Certified solutions receive certified badge – a mark of distinction, recognized globally ICSP has two certifications (ISVs can earn one or both): Software Certification - certifies application has met pre-defined standards for software security and interoperability Applications that pass this test will receive the Intel Certified – Powered by SpikeSource brand badge Intel Hardware Certification – ensures application is enabled on advanced Intel hardware technologies Mobility Manageability Virtualization Multi-core Graphics Ready Now! Coming Soon!

6. Software Certification - Comprehensive Security Scan and Ongoing Monitoring Scans application’s components against industry’s most comprehensive database of known security vulnerabilities Continuously monitors all components for security updates on ongoing basis Automatically alerts ISV about any critical security vulnerabilities identified Provides detailed security vulnerability report , including recommended remediation actions Software certified applications can display the Intel badge

7. Certification Badge in Your Marketing Communications Use the logo on your website… … Collateral… … Presentations

8. 2. Business Services – Increase Sales through Exposure on IBX Intel-branded, online technology marketplace Intel is driving qualified SMB traffic to site Exposure on IBX increases awareness, capitalizes on association with Intel brand Intel Certified Solutions Program members get exclusive benefits: Priority on boarding to the IBX Listing in certified applications showcase Display of certified badge on IBX

9. Intel ® Business Exchange Downloadable product Direct sale, or lead referral to end-user Software Download Store Applications sold as Solutions ISV has designated channel partners for lead referrals Solutions and Services Catalog of all types of applications Direct link to your site-of-choice Certified Showcase Immediate Access Biz Model Dependent Exclusive Not all IBX models are available to every ISV

10. 3. Developer Services - Reduce Development and Support Costs Highly automated, subscription based service that enables ISVs to: Certify existing applications for software security and interoperability, and for Intel hardware enablement Build new applications based on pre-tested components and stacks Maintain applications using Solutions Factory product updates and Intel federated support Certified Solutions for Intel ® Business Exchange ISV Solutions ISV Solutions ISV Solutions SpikeSource Solutions Factory Process Workflow ISV Onboarding Security & Interop. Testing Component Library & Config. Updates & Support

11. Measurable ROI Annual Savings from Reduced QA Costs Average cost per QA Hour = $26 (per SpikeSource Industry Analysis) Annual Savings from Reduced Support Costs Average cost per support call = $19.76 (per Software Support Professional Association) Fewer Support Calls Per Month Fewer QA Hours Per Week

12. Q4’08 Advantage Campaign Save $$ on Sales and Enablement resources Intel Subsidized Price Promotion – Intel covers a 10% off price promotion on your application during the first 6 months it is listed in the IBX Software Download Store Complementary Q1’09 Business Builder Symposium – Exclusive training on how you can take advantage of Multi-core, VPro & Mobility technologies Discounts on developer tools – Get Intel compliers, performance analyzers/libraries, threading tools and more… Rebate on Intel HW system – Get 80% off an Intel system that you can use to support your development environment and technical sales team Tap into Intel’s Marketing Engines and Spend Intel marketing focused on Certified Solutions – 4M impressions & 15K visitors/qtr Intel VAR Matchmaking – to extend your channel reach Exclusive opportunity to promote your solutions directly to select Intel channel VARs Available in Q1’09 Sign up by November 30 th to get these additional benefits:

13. Customer Testimonials “ Intel Business Builder allows FileWorks to take advantage of Intel’s marketing investment in Google keywords to reach more customers. Based on Intel’s projected keyword spend, if just one in 80 visitors to the Intel Certified Solutions showcase clicks-through to our website, we will receive over $7,000 in value within the first year. That’s a great return, on top of all of the other Intel Business Builder benefits – like helping us develop our reseller channel, architect our software for the latest Intel technologies, lower our cost of engineering and leverage the Intel brand to reach more customers.” - Len Mayo Vice President, Marketing

14. Benefits Summary Featured Presence on the IBX - exclusive for ICSP Certified Solutions Showcase Priority on-boarding to IBX Intel Branding – exclusive for ICSP Intel Certified Powered by SpikeSource” badge Intel IBX Demand Generation – 300K+ unique visitors/qtr Email campaigns Banner advertising ALLBUSINESS.COM – #1 SMB Site Search engine marketing Q4 Advantage Campaign – exclusive for ICSP, offer expires 11/30 Subsidized 10% Price Promotion on your solution Rebate on Intel HW system – Get 80% off an Intel system Discounts on Intel software tools Exclusive invite to the Q1’09 Business Builder Symposium Focused online marketing, 15K+ additional SMB visitors/qtr Prioritized participation in 1H’09 VAR match making program

15. Intel Business Builder: Next Steps Join the Intel Software Partner Program www.intel.com\partner Sign the Intel® Certified Solutions Program agreement certification.intel.com Certify and Sell your Solutions Thank you

16. Q4 Advantage Campaign Details

17. Q1’09 Technology Seminar Proposed Content: Technical Track: 3 platform technologies that differentiate your applications Get Ready for Multi-Core Processing Learn the tools and techniques to get maximum performance from applications on threaded, multi-core, and multi-processor systems. Cost savings and benefits of using vPro vPro tools to reduce your desktop management costs. 10 other things that you can do with vPro that you might not be aware of Mobility Applications – Tools and Techniques Learn tools and techniques to create mobility/moblin applications for Netbooks and MIDs Business Track: “Go to market” planning seminar Target Audience: ISV Developers and Technical Managers Expected Dates: Q1’09 TBD Location: Silicon Valley, CA

18. Paralleize with Intel® Software Development Products ( bundling discount structure -TBD) Intel® Compilers The best way to get application performance on Intel® processors Intel® VTune™ Performance Analyzers Identify bottlenecks in source code and optimize multi-core performance Intel® Performance Libraries Highly optimized, thread-safe, multimedia and HPC math functions Intel® Threading Analysis Tools Find threading errors and optimize threaded applications for maximum performance Intel® Threading Building Blocks C++ template-based runtime library that simplifies writing multithreaded applications for performance and scalability Intel® Cluster Tools Create, analyze, optimize and deploy cluster-based applications

19. Development Rebate Benefit Overview Benefit Overview This benefit provides our Intel® Certified Solutions Program members with an 80% rebate on qualifying Intel platforms used to complete their enabling projects Qualified Software Vendors ISPP Members who have purchased a qualifying Intel platform, have joined the Intel Certified Solutions Program and have completed the Security Certification test. Rebate Period Invoices must be submitted within 90 days of original purchase date, and all purchases must be made between January 1 st and June 30 th , 2009 in order to qualify. System Requirements and Limitations Intel platforms must meet minimum configuration requirements and purchased through an Intel® Authorized Distributor or Reseller Limit 1 system per ISV, more available at different rebates rates through ISPP Support Provided directly through the Authorized Distributor or Reseller where system was originally purchased Process Details provided at: http://swpartner.intel.com/Partner/Benefits/BenefitDetails.aspx?BenefitId =74&Lang=ENG&ENG&

20. Min System Configurations for Development Rebate Chipset Processor Required Components *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 Intel® System Controller Hub UL11L Intel® 5000P/ 5000V Express Chipset Intel® 5400 Chipset ChipsetMobile Intel® GM47*/ GM45*/ PM45 Express Chipsets Intel® Q45 Express Chipset Intel® Q965 Express Chipset Intel® 945GU Express Chipset with ICH7u I/O Controller Hub Mobile Intel® 965 Express GM or PM Chipset Intel® G45*/ G43* Express Chipsets Intel® Atom™ Processor Z500 series Two-socket Quad-Core Intel® Xeon® processor (5400 or 5300 series) Two-socket Quad-Core Intel® Xeon® processor (5400 series Intel® Centrino® with vPro™ technology powered by the Intel® Core™2 Duo processor Intel® Core™2 Duo processor with vPro technology Intel® Core™2 Duo Intel® Ultra Mobile Platform 2007 (Intel A100 and A110 processors) Intel® Centrino® 2 processor technology featuring Intel® Core™ 2 Duo (T9000, P9000 & P8000 series) Intel® Core™ 2 Duo processor (E8000, E7000 series) Mobile Internet Device (MID)* Server Workstation Manageability Notebook Manageability Desktop Business Client Ultra Mobile Platform Notebook Desktop Minimum System Configurations

21. Eligible Systems for Development Rebate *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 50% or max $300 MID* 80% or max $2500 80% or max $1500 Workstation 80% or max $3500 80% or max $2100 Server 30% or max $870 80% or max $1450 80% or max $870 Manageability Notebook 80% or max $1250 80% or max $750 Manageability Desktop 80% or max $600 Business Client 30% or max $330 Ultra Mobile 50% or max $1450 30% or max $870 80% or max $870 Notebook 50% or max $1250 80% or max $750 Desktop MID* Enabling Project Graphics Enabling Project Ultra Mobile Enabling Project Mobility Enabling Project Manageability Enabling Project Virtualization Enabling Project Multi-Core (Enterprise) Enabling Project Multi-Core (Client) Enabling Project SYSTEM Max Rebate for Eligible Systems by Project

22. Channel VAR Matchmaking Description: Intel is creating a program that will help Intel channel members find ISV applications for potential business partnerships Timing : Intel expects to deliver this program in early 2009 Roles : Intel – Promotes content provided by ISVs to select and interested channel members ISVs – Provide content based on desired format HW vendors – Review the site, pick ISVs that fit their solution model & contact ISVs for follow on discussions Proposed content formats : pdf datasheets and/or marketing brochures PPT presentations 5 min video demo (ISVs provides raw content, Intel edits and formats) Live webinars (future capability in 2H’09)