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Merging Cross Media Marketing and Print <br />Paul Strack<br />CustomXM - President<br />September 25, 2009<br />
“I’M A GREAT LOVER.”<br />MARKETING<br />Source: Neutron, LLC<br />
“TRUST ME.<br />HE’S A GREAT LOVER.”<br />PUBLIC RELATIONS<br />Source: Neutron, LLC<br />
“I’M A GREAT LOVER.<br />I’M A GREAT LOVER.<br />I’M A GREAT LOVER.”<br />ADVERTISING<br />Source: Neutron, LLC<br />
“I UNDERSTAND YOU ARE A GREAT LOVER.”<br />BRANDING<br />Source: Neutron, LLC<br />
“MY PEERS TELL ME YOU’RE A GREAT LOVER.<br />ALSO, HERE’S SOME FEEDBACK TO IMPROVE.”<br />“I’M LISTENING....”<br />SOCIAL ...
“YES, AND HERE IS MY BROCHURE FOR YOU TO REVIEW.”<br />“I UNDERSTAND YOU ARE A GREAT LOVER.”<br />PRINTING<br />
PRINT<br />1450 – 2009<br />
4900 Printing jobs lost <br />in August ’09<br />YTD – 78,900 jobs lost<br />July was the 2nd worst <br />printing month<b...
Print Travels<br />Print has Longevity<br />Print is a Lead-Generation Tool<br />Print is the Most Intimate Medium<br />Pr...
Integrating Media = Marketing Momentum<br />Education<br />Products – “how to”<br />Campaigns<br />White Paper<br />Case s...
2,100 photos on Flickr<br />
3,000+ attendance<br />
38,000 cars sold<br />
IntegratedApproach – B2B<br />Objectives:<br />Invite Clients to Open House<br />Learn interest in educational opportuniti...
Measurement<br />
IntegratedApproach - Retail<br />Distribution<br />Content<br />Engagement<br />
IntegratedApproach - Retail<br />Distribution<br />Content<br />Engagement<br />
IntegratedApproach - Retail<br />Distributed 1000 cards at each location<br />Over 2800 responses – 12.20%<br />Added over...
IntegratedApproach - Retail<br />
Integrating Media Conference<br />Complete Integration:<br /><ul><li>FSI – Arkansas Business
Twitter
Email
Direct Mail
pURLS</li></li></ul><li>Integrating Media Conference<br />Measurement<br />
Integrating Media Conference<br />Measurement<br />
Integrating Media = Marketing Momentum<br />Content Creation<br />Distribution<br />Marketing<br />Momentum<br />Engagemen...
Transmedia Planning<br />Person<br />Person<br />Person<br />Person<br />Brand Community<br />Sources: Bryan Jones; FarisY...
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Integrating Media Conference 9 25 09

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A presentation on Integrating Media - Social, Print, and other media - as part of an effective marketing strategy. Recently presented at the SocialCamp Memphis and the Integrating Media Conference on 9-25-09.

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Integrating Media Conference 9 25 09

  1. Merging Cross Media Marketing and Print <br />Paul Strack<br />CustomXM - President<br />September 25, 2009<br />
  2. “I’M A GREAT LOVER.”<br />MARKETING<br />Source: Neutron, LLC<br />
  3. “TRUST ME.<br />HE’S A GREAT LOVER.”<br />PUBLIC RELATIONS<br />Source: Neutron, LLC<br />
  4. “I’M A GREAT LOVER.<br />I’M A GREAT LOVER.<br />I’M A GREAT LOVER.”<br />ADVERTISING<br />Source: Neutron, LLC<br />
  5. “I UNDERSTAND YOU ARE A GREAT LOVER.”<br />BRANDING<br />Source: Neutron, LLC<br />
  6. “MY PEERS TELL ME YOU’RE A GREAT LOVER.<br />ALSO, HERE’S SOME FEEDBACK TO IMPROVE.”<br />“I’M LISTENING....”<br />SOCIAL MEDIA MARKETING<br />Source: Neutron, LLC<br />
  7. “YES, AND HERE IS MY BROCHURE FOR YOU TO REVIEW.”<br />“I UNDERSTAND YOU ARE A GREAT LOVER.”<br />PRINTING<br />
  8. PRINT<br />1450 – 2009<br />
  9. 4900 Printing jobs lost <br />in August ’09<br />YTD – 78,900 jobs lost<br />July was the 2nd worst <br />printing month<br /> since January of ‘95<br />
  10. Print Travels<br />Print has Longevity<br />Print is a Lead-Generation Tool<br />Print is the Most Intimate Medium<br />Print makes introductions<br />Print readers are focused<br />
  11. Integrating Media = Marketing Momentum<br />Education<br />Products – “how to”<br />Campaigns<br />White Paper<br />Case studies<br />Event Based<br />Direct Mail, PR<br />Social Media<br />SMS<br />E-mail<br />Print Ads<br />Trade Shows<br />Distribution<br />Content Creation<br />Marketing Momentum<br />Engagement<br />Direct Sales/Leads<br />Brand Lift/Campaign Lift<br />Response to PURLs<br />Analytics/ Dashboard<br />High Value Interactions:<br /> Mentions,<br /> content, <br /> speaking engagements, <br /> meetings<br />Customer Service &<br />Support<br />Contests<br />SM events – Tweetup<br />Blogs<br />Marketing events<br />Face-to-face engagement<br />Measurement<br />Source: Kodak<br />
  12. 2,100 photos on Flickr<br />
  13. 3,000+ attendance<br />
  14. 38,000 cars sold<br />
  15. IntegratedApproach – B2B<br />Objectives:<br />Invite Clients to Open House<br />Learn interest in educational opportunities<br />Encourage Sales Reps to meet more clients<br />Have personalized gifts available to distribute during event<br />Distribution<br />Content<br />Engagement<br />
  16. Measurement<br />
  17. IntegratedApproach - Retail<br />Distribution<br />Content<br />Engagement<br />
  18. IntegratedApproach - Retail<br />Distribution<br />Content<br />Engagement<br />
  19. IntegratedApproach - Retail<br />Distributed 1000 cards at each location<br />Over 2800 responses – 12.20%<br />Added over 2500 e-mail address to eCafe Club<br />Bounce back coupon rate in excess of 13%<br />Measurement<br />
  20. IntegratedApproach - Retail<br />
  21. Integrating Media Conference<br />Complete Integration:<br /><ul><li>FSI – Arkansas Business
  22. Twitter
  23. Email
  24. Direct Mail
  25. pURLS</li></li></ul><li>Integrating Media Conference<br />Measurement<br />
  26. Integrating Media Conference<br />Measurement<br />
  27. Integrating Media = Marketing Momentum<br />Content Creation<br />Distribution<br />Marketing<br />Momentum<br />Engagement<br />Measurement<br />
  28. Transmedia Planning<br />Person<br />Person<br />Person<br />Person<br />Brand Community<br />Sources: Bryan Jones; FarisYakob<br />
  29. PRINT<br /> 1450 – <br />
  30. Thank You! <br />501-590-6569<br />pstrack@customxm.com<br />@pstrack<br />www.customxm.com<br />

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