Drupal 8 can be a wonderful option to integrate Digital asset management in order to smartly manage your organization’s superabundance of digital assets.

1. INTEGRATING
DIGITAL ASSET MANAGEMENT
(DAM)
WITH DRUPAL

2. INTRODUCTION
IN THIS DIGITISED WORLD OF ORGANISED CHAOS, DEMAND FOR AGILE
MARKETING HAS RESULTED IN THE ACCRETION OF DIGITAL ASSETS TO SUCH AN
EXTENT THAT SOME OF THEM SEEM SUPERFLUOUS.
DIGITAL ASSET MANAGEMENT (DAM) AND DRUPAL CAN COME TOGETHER TO
SMARTLY STRATEGISE THE WAY ENTERPRISES HANDLE UNIMPORTANT ASSETS.

3. DECODING THE DIGITAL ASSET
MANAGEMENT
• DAM IS A CONTENT MANAGEMENT AND BRANDING AUTOMATION SYSTEM
WHICH USES THE CENTRALISED MODE OF STORING AND GOVERNING
VOLUMINOUS DIGITAL FILES.
• GRID, THE GUARDIAN’S IMAGE MANAGEMENT SYSTEM, IS A VERY GOOD
EXAMPLE OF AN OPEN SOURCE DIGITAL ASSET MANAGEMENT SYSTEM. IT IS
USED FOR ALMOST HALF OF THE IMAGES USED IN THEIR DIGITAL CONTENT.

4. DIFFERENCE BETWEEN DAM AND CMS
Digital Asset Management Content Management System
Central repository for handling digital assets. Central system for governing content on the
website.
Example: Acquia DAM Example: Drupal

5. A PLETHORA OF
BENEFITS
• CUTS BUSINESS COSTS
• PROVIDES COLLECTIVE SECURITY MEASURES
• INTERNAL MANAGEMENT OF BRAND’S CORPORATE
IDENTITY
• SEAMLESSLY INTEGRATES WITH YOUR EXISTING
INFRASTRUCTURE
• EFFICIENT FILE MANAGEMENT
• TIME SAVING

6. CHOOSING THE BEST DAM FOR YOUR
BUSINESS
IT IS IMPORTANT TO STRATEGISE SMARTLY TO SELECT
THE BEST DAM
• UNDERSTAND THE DAM CAPABILITIES:
• ASSET REPOSITORY
• ASSET CREATION
• ASSET CONSUMPTION
Source: Acquia

7. CHOOSING THE BEST DAM FOR YOUR
BUSINESS
• UNDERSTAND YOUR GOALS:
• SIMPLIFY PRODUCTION OF DIGITAL ASSETS
• IMPROVE BRAND CONSISTENCY
• KEEP A RECORD OF ASSETS
• ALLEVIATE MANUAL REQUESTS MADE BY
MARKETING TEAM
• SAVE TIME

8. CHOOSING THE BEST DAM FOR YOUR
BUSINESS
• UNDERSTAND YOUR USERS: DEVELOP A LIST OF STAKEHOLDERS. INCLUDE
MARKETERS, DESIGNERS, SALES, IT. UNDERSTAND WHAT THEIR ACCESS AND
ROLES ARE WITH THE DAM.
• UNDERSTAND YOUR REQUIREMENTS: GET THE FEEDBACK FROM EACH OF YOUR
STAKEHOLDER GROUPS. KNOW THEIR MOST COMMON CHALLENGES AND BUILD
A LIST OF REQUIREMENTS.
• UNDERSTAND YOUR DEPLOYMENT OPTIONS: DAM CONSTITUTES ON-PREMISE,
PRIVATE CLOUD AND SOFTWARE-AS-AS-SERVICE (SAAS).

9. DRUPAL MODULES FOR DAM INTEGRATION
MEDIA: ACQUIA DAM, DRUPAL MODULE, HELPS IN THE
INTEGRATION OF DRUPAL WITH ACQUIA DAM.
THE INTEGRATION HELPS DRUPAL CONTENT EDITORS TO
BROWSE THE ACQUIA DAM REPOSITORY USING THEIR OWN
CREDENTIALS VIA AN ENTITY BROWSER PLUGIN.

10. DRUPAL MODULES FOR DAM INTEGRATION
BYNDER INTEGRATION DRUPAL MODULE AIDS IN THE INTEGRATION OF DRUPAL WITH
BYNDER PROVIDING SEAMLESS ACCESS TO ASSET BANK ON YOUR WEBSITE.
USERS CAN IMPORT ASSETS FROM AND UPLOAD TO BYNDER.
IMAGE STYLES IMPORTED FROM BYNDER CAN BE DISPLAYED TO MATCH THE
DERIVATIVES CREATED.

11. CASE STUDY
• THE SARDAR PATEL WEBSITE, BUILT ON DRUPAL 8, SHOWCASES INFORMATION
ABOUT HIM GATHERED FROM NUMEROUS LIBRARIES.
• THE DIGITAL ASSETS OF MORE THAN 2000 CONTENT RECORDS RELATED TO
THE MAIN EVENTS IN THE LIFE OF SARDAR PATEL CAN BE VIEWED IN THE
SARDAR PATEL WEBSITE.

12. CASE STUDY
THE MAIN GOAL BEHIND BUILDING A DEDICATED SITE WAS TO
• ACCESS BOOKS, TEXTS, VIDEOS, AUDIOS, AND SIMILAR CONTENT ABOUT HIM IN
MULTIPLE LANGUAGES.
• ACCESS EVERYTHING ABOUT SARDAR PATEL IN AN EASILY SEARCHABLE FORM.
• PRESERVE INDIA’S INFLUENTIAL FREEDOM STRUGGLE THROUGH DIGITAL
CONTENT.

13. CASE STUDY
DRUPAL WAS CHOSEN BECAUSE OF ITS:
• SCALABILITY
• MOBILE-FIRST USER EXPERIENCE
• OUT OF THE BOX CAPABILITIES FOR
MULTILINGUAL SITES
• REPUTATION OF BEING THE BEST-
SECURITY FOCUSED CMS

14. CASE STUDY
RESULTS:
• 1 TB OF DATA COMPRISING OF 1000 IMAGES, 800 TEXTUAL CONTENT,
NUMEROUS AUDIO AND VIDEO RECORDINGS WERE ADDED.
• FOR EASY ACCESS, THE WEBSITE CONTENT WAS SORTED AND ARRANGED BY THE
MAIN EVENTS OR THEMES.
• THE SITE HAS EASY SEARCH CAPABILITY WITH FILTER OPTIONS ENABLED.

15. WHAT THE FUTURE HOLDS FOR DAM?
• MOBILE APPLICATIONS WOULD BE AT THE EPICENTRE OF DAM IN THE COMING
YEARS. THEY CAN PROVIDE MOBILE MARKETING PORTAL AND INTERACTIVE
FEATURES THAT HELP IN CREATING, HANDLING, AND USING THE DIGITAL CONTENT
ON THE FLY.
• DAM CAN LEVERAGE THE BENEFITS OF ARTIFICIAL INTELLIGENCE FOR AUTOMATING
PROCESSES AND CENTRALISING TASKS. FEATURES LIKE FACIAL, LOCATION, AND
IMAGE RECOGNITION VARIABLES; GEOSPATIAL TECHNOLOGY, AND DETERMINISTIC
REASONING CAPABILITIES WILL BE THE KEY TO UTILISING AI.
• MACHINE LEARNING ALGORITHMS CAN RECOMMEND ASSETS FOR A PARTICULAR
CHANNEL OR TASK WITHIN A CAMPAIGN BASED ON ANALYTICAL DATA.

16. CONCLUSION
• DRUPAL 8 CAN BE A WONDERFUL OPTION TO INTEGRATE DIGITAL ASSET
MANAGEMENT TO MANAGE YOUR ORGANISATION’S INCREASING ONLINE
PRESENCE AND ITS EVER-GROWING DIGITAL ASSETS.
• DRUPAL DEVELOPMENT IS OUR KEY SERVICE WHERE WE ARE EXCELLING SINCE
OUR BIRTH AS A COMPANY. PING US AT HELLO@OPENSENSELABS.COM TO INSTIL
THE BEST ASSET MANAGEMENT SOLUTION FOR YOUR ENTERPRISE USING DRUPAL
8.

17. SOURCE
HTTPS://OPENSENSELABS.COM/BLOG/ARTICLES/INTEGRATING-DIGITAL-ASSET-
MANAGEMENT-DRUPAL

18. THANKYOU