Joel Morrow, CEO of digital marketing agency Mobile Fusion, gave a presentation on integrating digital marketing across channels. He discussed challenges of a multichannel world and success stories. Mobile Fusion's Digital Marketing Roadmap involves three phases: building capabilities, executing campaigns across channels, and delivering the right message at the right time via the right channel. Morrow concluded by emphasizing that multichannel should be a priority due to bad customer experiences, doing the wrong things, and career marketability.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
This document discusses the growing mobile applications economy. It notes that more people access Facebook from mobile than desktop, and in 2009 there were over 3.7 billion mobile subscriptions globally. Mobile app usage is increasing rapidly in categories like social networking, news, sports and banking. The major mobile platforms like Symbian, Apple, Microsoft and Android are driving the app economy. Native, web and hybrid mobile apps are described and examples given. Challenges like platform fragmentation, billing and regulations are also discussed.
The document provides an overview of mobile marketing opportunities and capabilities. It discusses Mobile Anthem, a youth marketing agency specialized in mobile campaigns. It presents a Venus case study showing how an integrated mobile campaign increased brand awareness. Mobile 101 defines mobile marketing and discusses the mobile behaviors and psychographics of youth and older audiences. The document outlines Mobile Anthem's capabilities including segmentation and amplification. It concludes that mobile complements all marketing channels and differentiates brands by allowing constant consumer engagement.
Engaging your most profitable customers - Mobile and Social Product Management Suhail Pothigara
Keynote Presentation at Webit Congress, Istanbul 2012. By Suhail Pothigara.
Omni-Channel Product Strategies :http://webitexpo.com/en/webit/2012/webit_congress_2012_-_program.html
This document summarizes a webinar about using mobile solutions to increase revenue and enhance the guest experience for hotels and resorts. The webinar discusses the pros and cons of apps versus mobile websites, integrating SMS and social media, and practical mobile uses that provide results. It also introduces the Movitas mobile platform for comprehensive mobile business solutions. Statistics show growing mobile phone and mobile internet use in the US, though smartphones still have minority market share compared to basic phones. This indicates the importance of supporting all mobile devices.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The document discusses how marketing is moving increasingly online, with companies allocating 20-30% or more of their marketing budgets to digital efforts. It also discusses how social media adoption is growing rapidly among companies. However, it notes that some social media marketing campaigns have failed due to not understanding the new media or respecting communities. The new dynamic real-time web requires a new approach from marketers that is more conversational and gives control to consumers.
The document discusses how traditional industry leaders are highly vulnerable to new digital competitors. It notes that time spent on traditional media like print has declined significantly while time spent on internet and mobile has increased greatly, yet advertising spending does not reflect these shifts. Emerging technology is also driving fundamental changes in consumer behavior. New innovators are employing approaches like open source and cloud computing to create unprecedented value, while their valuations have far surpassed traditional industry leaders. The document concludes by introducing a guide on Digital New York from Gridley & Company.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
This document discusses the growing mobile applications economy. It notes that more people access Facebook from mobile than desktop, and in 2009 there were over 3.7 billion mobile subscriptions globally. Mobile app usage is increasing rapidly in categories like social networking, news, sports and banking. The major mobile platforms like Symbian, Apple, Microsoft and Android are driving the app economy. Native, web and hybrid mobile apps are described and examples given. Challenges like platform fragmentation, billing and regulations are also discussed.
The document provides an overview of mobile marketing opportunities and capabilities. It discusses Mobile Anthem, a youth marketing agency specialized in mobile campaigns. It presents a Venus case study showing how an integrated mobile campaign increased brand awareness. Mobile 101 defines mobile marketing and discusses the mobile behaviors and psychographics of youth and older audiences. The document outlines Mobile Anthem's capabilities including segmentation and amplification. It concludes that mobile complements all marketing channels and differentiates brands by allowing constant consumer engagement.
Engaging your most profitable customers - Mobile and Social Product Management Suhail Pothigara
Keynote Presentation at Webit Congress, Istanbul 2012. By Suhail Pothigara.
Omni-Channel Product Strategies :http://webitexpo.com/en/webit/2012/webit_congress_2012_-_program.html
This document summarizes a webinar about using mobile solutions to increase revenue and enhance the guest experience for hotels and resorts. The webinar discusses the pros and cons of apps versus mobile websites, integrating SMS and social media, and practical mobile uses that provide results. It also introduces the Movitas mobile platform for comprehensive mobile business solutions. Statistics show growing mobile phone and mobile internet use in the US, though smartphones still have minority market share compared to basic phones. This indicates the importance of supporting all mobile devices.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The document discusses how marketing is moving increasingly online, with companies allocating 20-30% or more of their marketing budgets to digital efforts. It also discusses how social media adoption is growing rapidly among companies. However, it notes that some social media marketing campaigns have failed due to not understanding the new media or respecting communities. The new dynamic real-time web requires a new approach from marketers that is more conversational and gives control to consumers.
The document discusses how traditional industry leaders are highly vulnerable to new digital competitors. It notes that time spent on traditional media like print has declined significantly while time spent on internet and mobile has increased greatly, yet advertising spending does not reflect these shifts. Emerging technology is also driving fundamental changes in consumer behavior. New innovators are employing approaches like open source and cloud computing to create unprecedented value, while their valuations have far surpassed traditional industry leaders. The document concludes by introducing a guide on Digital New York from Gridley & Company.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
The document discusses 5 ways for marketers to ensure they don't get left behind in the mobile marketing race. It outlines opportunities and challenges of mobile, best practices for mobile websites vs apps, tips for copywriting and design, and calls readers to take action now to claim their mobile presence.
This document discusses the growth of mobile usage and the importance of having a mobile presence for brands. Some key points:
- Mobile data traffic has increased 3000% since 2008 and is expected to grow 40 times by 2020, demonstrating the massive growth of mobile usage.
- Nearly all people globally now have access to mobile networks, showing mobile reaches a global audience.
- Mobile websites have grown significantly in recent years and now outnumber native apps, suggesting mobile websites are more practical for most brands than developing native apps.
- To get started, brands should focus on including key information like location, contact details, social links, and a brief overview on their mobile site to provide value to mobile users.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Yahoo! and Nielsen conducted a study to better understand mobile internet users and how they consume information across various categories on their mobile devices compared to desktop computers. They surveyed over 8,000 respondents and analyzed their behaviors and attitudes related to accessing 12 product categories on mobile versus PC. Key findings included that mobile is still seen as a secondary platform for shopping, many advanced shopping activities have high failure rates on mobile but high interest in the future, and advertising engagement is high but formats need improvement. The study provides insights into opportunities to transform mobile into a full shopping platform and better serve niche category users.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Cloud, mobile and social technologies are dramatically changing the way consumer goods companies and retailers operate and interact with consumers. In this eBook, we look at 10 real-life case studies of how companies like L’Oreal USA, Brown Forman, Starbucks and 1-800-Flowers are using cloud, mobile and social technologies to reimagine their operations, consumer and partner relationships. Get inspired by their stories and get started on your path to the cloud!
This document discusses the importance of mobile marketing for local businesses. It notes that mobile marketing allows businesses to target customers using their mobile devices and generate new customers through affordable and trackable campaigns. The document highlights that mobile phones are ubiquitous and that mobile marketing is an important new tool for businesses to reach customers who are increasingly using their phones to search for local businesses and products. It emphasizes that businesses that do not adopt mobile marketing risk losing customers to competitors.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
The document discusses a mobile marketing agency called Incentivated. It provides an overview of their services which include mobile advertising, app development, campaign management and consulting. It then highlights some of their award-winning mobile marketing campaigns for clients in sectors like public, charities and brands. One example case study discussed is a mobile game app they developed for a recycling awareness campaign in London called Recycle for London.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
2012 Email Evolution Sneak Peak Webinar: Part 2Vivastream
The document provides information about upcoming webinars and sessions at the EEC 2012 conference. It summarizes key details about several sessions, including:
1) A webinar on the state of email in an interactive world that will discuss using email as part of a marketing mix and driving real-time customer interaction.
2) A session on cross-channel social marketing that will cover privacy regulations, email marketing compliance, and best practices for consumer-focused social campaigns.
3) A pre-conference workshop on integrated lifecycle marketing and growing email lists that will include case studies and strategies for acquisition, retention, and influence.
A case studyinsiteregistrationclickthroughVivastream
The Direct Marketing Association tracked click-through rates on their website's registration process to understand where users got stuck. They found the first page had the lowest conversion rate at 51% and identified clarifying benefits and eligibility as opportunities. The new customer form also showed potential for improving the overall conversion rate from 90% to 95%. Click-through analysis revealed 72% of registrants were new, helping the DMA better target marketing.
Broadcast and Triggered Emails A Match Made in HeavenVivastream
Broadcast emails are effective at reaching large audiences while triggered emails personalize the customer experience. A case study from uniform company Tafford found that broadcast emails generated 95.9% of email sales volume but triggered emails yielded higher revenue per email. Tafford implemented several best practices for broadcast emails including personalized welcome series, engaging content featuring a fictional brand representative, dynamic offers tailored to subscribers, and optimizing email frequency and reactivation campaigns. Landing page testing was also important for maximizing email performance.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
The document discusses 5 ways for marketers to ensure they don't get left behind in the mobile marketing race. It outlines opportunities and challenges of mobile, best practices for mobile websites vs apps, tips for copywriting and design, and calls readers to take action now to claim their mobile presence.
This document discusses the growth of mobile usage and the importance of having a mobile presence for brands. Some key points:
- Mobile data traffic has increased 3000% since 2008 and is expected to grow 40 times by 2020, demonstrating the massive growth of mobile usage.
- Nearly all people globally now have access to mobile networks, showing mobile reaches a global audience.
- Mobile websites have grown significantly in recent years and now outnumber native apps, suggesting mobile websites are more practical for most brands than developing native apps.
- To get started, brands should focus on including key information like location, contact details, social links, and a brief overview on their mobile site to provide value to mobile users.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Yahoo! and Nielsen conducted a study to better understand mobile internet users and how they consume information across various categories on their mobile devices compared to desktop computers. They surveyed over 8,000 respondents and analyzed their behaviors and attitudes related to accessing 12 product categories on mobile versus PC. Key findings included that mobile is still seen as a secondary platform for shopping, many advanced shopping activities have high failure rates on mobile but high interest in the future, and advertising engagement is high but formats need improvement. The study provides insights into opportunities to transform mobile into a full shopping platform and better serve niche category users.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
Mobile Is My Addiction; Cricket Is My Religion InMobi
Over the past year, Cricket is getting married to Mobile in more ways than one in India. When it comes to mobile advertising, what is the reason for this increasing affiliation and what are the things to watch out for? All this and more in the latest InMobi whitepaper
Cloud, mobile and social technologies are dramatically changing the way consumer goods companies and retailers operate and interact with consumers. In this eBook, we look at 10 real-life case studies of how companies like L’Oreal USA, Brown Forman, Starbucks and 1-800-Flowers are using cloud, mobile and social technologies to reimagine their operations, consumer and partner relationships. Get inspired by their stories and get started on your path to the cloud!
This document discusses the importance of mobile marketing for local businesses. It notes that mobile marketing allows businesses to target customers using their mobile devices and generate new customers through affordable and trackable campaigns. The document highlights that mobile phones are ubiquitous and that mobile marketing is an important new tool for businesses to reach customers who are increasingly using their phones to search for local businesses and products. It emphasizes that businesses that do not adopt mobile marketing risk losing customers to competitors.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
The document discusses a mobile marketing agency called Incentivated. It provides an overview of their services which include mobile advertising, app development, campaign management and consulting. It then highlights some of their award-winning mobile marketing campaigns for clients in sectors like public, charities and brands. One example case study discussed is a mobile game app they developed for a recycling awareness campaign in London called Recycle for London.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
2012 Email Evolution Sneak Peak Webinar: Part 2Vivastream
The document provides information about upcoming webinars and sessions at the EEC 2012 conference. It summarizes key details about several sessions, including:
1) A webinar on the state of email in an interactive world that will discuss using email as part of a marketing mix and driving real-time customer interaction.
2) A session on cross-channel social marketing that will cover privacy regulations, email marketing compliance, and best practices for consumer-focused social campaigns.
3) A pre-conference workshop on integrated lifecycle marketing and growing email lists that will include case studies and strategies for acquisition, retention, and influence.
A case studyinsiteregistrationclickthroughVivastream
The Direct Marketing Association tracked click-through rates on their website's registration process to understand where users got stuck. They found the first page had the lowest conversion rate at 51% and identified clarifying benefits and eligibility as opportunities. The new customer form also showed potential for improving the overall conversion rate from 90% to 95%. Click-through analysis revealed 72% of registrants were new, helping the DMA better target marketing.
Broadcast and Triggered Emails A Match Made in HeavenVivastream
Broadcast emails are effective at reaching large audiences while triggered emails personalize the customer experience. A case study from uniform company Tafford found that broadcast emails generated 95.9% of email sales volume but triggered emails yielded higher revenue per email. Tafford implemented several best practices for broadcast emails including personalized welcome series, engaging content featuring a fictional brand representative, dynamic offers tailored to subscribers, and optimizing email frequency and reactivation campaigns. Landing page testing was also important for maximizing email performance.
Notes Version: Responding In Real Time & Other Winning Strategies For Insuran...Vivastream
This document summarizes a presentation on winning insurance marketing strategies. It introduces the two presenters, Jeff Rodis from Mutual of Omaha and Tim Hendricks from Vertis Communications, who have decades of experience in insurance operations and marketing. The presentation then discusses strategies for improving agent response times to new leads, going green to save costs and the environment, using personalized URLs and QR codes to drive online engagement, building an insurance brand through multichannel awareness campaigns, and connecting with Hispanic consumers through culturally relevant messaging. Case studies are provided for each strategy with results showing increased responses, sales, and cost savings.
Launching a Brand in Your Backyard: Building Brand Power and Loyalty through ...Vivastream
1) Colorado Native is a brewery located in Colorado that launched a brand using both grassroots and high-tech marketing including SnapTags - 2D barcodes on their packaging and materials that consumers could scan with their phones.
2) The SnapTags initiated interactive experiences and relationships by prompting consumers with questions, trivia, and the ability to join a mobile alert community. This enabled Colorado Native to build a engaged community and have direct conversations with consumers.
3) Colorado Native saw success with several loyalty programs run through the SnapTags including contests, donations, surveys and retail partnerships that further promoted engagement and participation from consumers.
Integrated strategies for customer loyalty and value optimizationVivastream
This document outlines steps for developing an integrated customer loyalty and value optimization strategy. It begins with introductions of panelists from DIRECTV and Clearwire. The importance of a customer communications strategy is discussed. Ten key steps for getting started are then presented: 1) Know your objectives 2) Define measurements 3) Conduct a communications audit 4) Listen to customers 5) Determine lifecycle phases 6) Define targets and messaging 7) Plot the journey 8) Set test and implementation plans 9) Create a brand and 10) Go to market and refine. Case studies from DIRECTV and Clearwire are also discussed.
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree, LLC.
Mobile is changing consumer behavior across industries like travel, banking, and retail. This document discusses successful mobile marketing strategies like building local mobile communities, using rich banner ads, tailoring experiences for travelers, and hyper-local advertising. It also addresses questions around native apps versus mobile websites, and how to optimize mobile experiences through tracking, testing, and personalization. The key is to leverage mobile to amplify marketing across channels and develop social communities around brands.
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
Taking your campaign mobile james coopsiGB Affiliate
In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
The document summarizes a panel discussion on mobile 2.0. The panelists discussed the growing relevance and value of mobile technologies. Key points included that mobile app usage now surpasses desktop usage, the mobile app market is growing rapidly, and mobile provides new ways for businesses to engage customers through social media and location-based services. The document also discussed how companies like Sprint are using mobile to improve internal employee communications and engagement.
The document provides an overview of mobile marketing services offered by Informe, a mobile marketing agency. It discusses their mobile strategy consulting services, premium responsive mobile websites, sample mobile applications, use of QR codes, and text message marketing. It highlights key mobile marketing statistics and the benefits of their platform for quick and scalable mobile websites that are compatible with over 98% of mobile devices. It provides examples of using mobile technologies like QR codes, mobile websites, and text messages for customer acquisition, offers and loyalty programs, and direct response marketing.
This document discusses emerging trends in mobile technology, specifically focusing on the convergence of social, local, and mobile (SoLoMo) capabilities. It outlines how SoLoMo is driving innovation in content, advertising formats, apps, locations, and chat. Key trends include rapid growth in mobile platforms and social networks, a shift to increased mobile usage, and the rise of mobile advertising, geo-location services, mobile commerce, and augmented reality. The document emphasizes how SoLoMo integrates social awareness, local shopping and purchases, and mobile engagement to create a cohesive consumer conversion funnel across these channels.
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
This document promotes Mobile Biz Fire, a company that launches mobile and social media marketing websites for businesses. It summarizes the growing importance of mobile marketing and outlines Mobile Biz Fire's "Mobile Commission Builder" product. This turnkey solution offers a customized mobile website with lead generation features for $399 setup plus $29/month hosting. Testimonials from real estate professionals who increased leads and sales are provided. The offer is presented to help businesses get in front of more clients and drive more business through an affordable mobile marketing system.
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
Fashion Digital Mobile event March 24, 2015Greg Stuart
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel StrategyWall Dariz
This document provides information about mobile apps and their usage in the Philippines. It discusses how mobile has profoundly changed daily lives and how the mobile market is growing faster than any previous technology. The Philippines is highlighted as a case study, with statistics presented on its total population, internet users, active social media users, mobile subscriptions, and active mobile social media users. Metrics are given on the annual growth in these areas. Information is also presented on device usage in the Philippines, mobile users vs mobile connections, and the advantages of developing mobile apps for businesses.
Similar to Integrating Digital Marketing Across Channels (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. Loyola University
Integrating Digital Marketing Across Channels
Short Code Management
Joel Morrow
CEO
Mobile Fusion
mobile-fusion.com
joel.morrow@mobile-fusion.com
303.980.4900 office
303.949.2298 mobile
@Mobile_Fusion #DMA2011