This document discusses integrated water resource management and watershed management. It notes that watersheds are areas of land that drain to common water bodies, and that all living things within a watershed are interconnected. The document discusses the complexity of creating watershed management plans and some of the issues facing watersheds, such as water-related illnesses, lack of access to sanitation, and lost opportunities for women and children. It argues that sustainable solutions will only arise through collaboration between different stakeholders, and provides examples of partnerships between organizations like PepsiCo, the UN, and The Nature Conservancy to work on integrated water resource management.

1. Integrated
Water
Resource
Management
is in
OUR
hands
Dan Bena
Senior Director
Global Sustainable Development
PepsiCo, Inc.
dan.bena@pepsico.com

2. Calibration: What is a watershed?
“A watershed is an area of land that captures
water in any form, such as rain, snow, or dew,
and drains it to a common water body, i.e.,
stream, river, or lake.”
--Paul A. DeBarry
“That area of land…within which all living things
are inextricably linked by their common water
course and where, as humans settled, simple
logic demanded that they become part of a
community.“
--John Wesley Powell
Scientist Geographer
1834-1902

3. Creating an Integrated Watershed
Management Plan is simple, right?
1 2
Identify Perform
Stakeholders, complete
develop watershed
partnerships assessment
3 Identify Develop
4
regulations comprehensive
and legal Watershed
requirements Management Plan

4. Everybody (including companies) uses
water within watersheds…
PepsiCo uses approximately
100,000,000,000+
Liters/year
In direct operations
Industry, globally uses about 20% of the water available
Agriculture, 70-90%

5. Sadly, people (employees, customers,
consumers) get sick because of what
happens within watersheds…
Half of the world’s
hospitalizations
are due to water-
related illnesses.
63% of the world’s
population has
50% access to improved
sanitation
More people have access to cell
phones than to toilets

6. Kids (our future business, government,
and NGO leaders) miss school because of
lack of water access within watersheds…
443 Million Days
of school
attendance could
be gained each
year with
investment in
WATSAN

7. Women lose opportunities to do other
things due to their personal watershed
environment (huge productivity opps)…
200 MM Hours
in One Day
Time women spend collecting
water for domestic uses
More time than employees of these companies—combined--work in one week!

8. …and a LOT of food is grown within—and
depends on--watersheds around the world
(6/10 PepsiCo top materials are from a
plant)
200 MILLION We have to grow enough
LITERS OF food over the
WATER PER next 40 years
SECOND
GLOBALLY as the world has grown over
TO GROW
FOOD the past 8,000 years!

9. So, is it simple? Perhaps PepsiCo Chair and
CEO says it best….

10. Solutions come through partnership:
2030 Water Resources Group
―Water Resources Group (WRG) is an
innovative and neutral public–private
platform for collaboration on water.
Working at the invitation of governments,
the WRG engages in fact-based, analytical
approaches and establishes in-country
capacities to help governments achieve
sustainable and comprehensive water
sector transformation to support their
economic growth aspirations.‖
40%
Global Water Supply-Demand Gap to 2030

11. Solutions come through partnership:
UN CEO Water Mandate
• Public-private initiative – launched by the
UN Secretary-General
• Multi-stakeholder: companies, civil
society, UN, Governments
• Strategic framework for Corporate Water
Sustainability
1. Direct Operations
2. Supply Chain-Watershed
Management
3. Collective Action
4. Public Policy
5. Community Engagement
6. Transparency
• Call-to-Action by CEOs to Business
Leaders Everywhere

12. Solutions come through partnership:
Guide to Water-related Collective Action

13. Solutions come through partnership:
UN CEO Water Mandate Water Action Hub
From education
and awareness-
building
To tangible
collective action
on the ground

14. Solutions come through partnerships:
WBCSD Water Leadership Group
1. Cost effective, credible and operational
tools and accelerating watershed-level
responses
2. Long term insights for short term
responses to the water-energy-food
nexus
3. Benefits of water valuation for
improved internal business decisions
and external stakeholder engagement.
4. Optimizing water re-use
5. Provision of equitable and sustainable
access to safe water and sanitation
through cross-sector business action

15. Finally, a little closer to home:
PepsiCo and The Nature Conservancy
• Grounded in our commitment to respect water
as a human right
– safety, sufficiency, acceptability, physical
accessibility, affordability

16. Closing thought:
Sustainable solutions will ONLY arise through
collaboration. No single entity can solve these
crises alone!