Integrated Global Dimensions is dedicated to enhancing the awareness of research and providing technology transfer support services.

1. Integrated
Global
Dimensions
Service Portfolio
Overview
VALERIE LEFLER MPA
PRESIDENT, CEO

2. OVERVIEW
• IGD Company Background
• Science of Marketing Research Successfully
• Research Awareness & Development Products
• Technology Transfer Enhancements
• Questions
• Next Steps
Integrated
Global
Dimensions

3. WHY INTEGRATED GLOBAL DIMENSIONS?
• Specialize in Research Management & Sponsor Relationships
• Corporate Marketing & Business Development Background
• Experienced Professional Staff in All Media Channels
• Established National, Regional, & Local Connections
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4. MARKETING SUPPORT DESIGNED FOR RESEARCHERS
• Faculty, Staff, & Students Focus on Technical Research
• IGD Focus on Creating & Communicating Content
• Cost Effective One Stop Shop
• Hassel Free Payment Options Designed for Public Sector &
Government Contracts
* Clients by referral only.
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8. CONSIDERATION
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10. CONVERSION, LOYALTY,
ADVOCACY
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Research Awareness &
Development Products

13. IGD: STRATEGY DISCOVERY INNOVATION SESSIONS
• Recruit Multidisciplinary High Level Stakeholders
• Business Intelligence Analysis of Customers, Stakeholder
Needs, Sponsors, Political/Policy Implications, Barriers to
Implementation, Etc.
• Arrange Logistics, Meals, & Technology Support
• Provide Transcript of Session & Synthesized Report
• Development of the Creative Brief
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14. “Effective engagement is inspired by the empathy that
develops simply by being human.” – Brian Solis
In 2012, one in nine, or just below 11%, of the nation’s bridges
were classified as structurally deficient.

15. IGD: 2 PAGE SUMMARY
• Synthesize Into Less Than 750 Words
• Organize Copy by Context
• Corporate Graphic Design
• Integrate Images and Statistics
• Optimized for Printing & Mobile Use
• Coordinated with University Brand
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16. IGD: VIDEO DEVELOPMENT
• Capture Skype Interview Video
• Develop Animated Video (optional)
• Professional Stock Photography
• Story Board Design
• FAQ & SAQ Webcam Videos
• Upload Videos to YouTube
• Follow University Branding
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18. IGD: WEBSITE ENHANCEMENT
• Design Website as Key Landing Page
• Cross Promote: Newsletter Articles, Videos, Press
Release, Social Media, Etc.
• Organize Content by Audience
• Develop Calls to Action & Web Forms
• Optimized for Mobile Viewing
• Track with Google Analytics
• Provide Monthly Report of Metrics
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19. IGD: STRATEGIC CROSS CHANNEL
SOCIAL MEDIA BLAST
• Craft Linked-In Group Posts
• Write Facebook Posts
• Tweet #
• Optimize Videos on YouTube
• Post on Tumblr
• Add to StumbleUpon
• Promote on Reddit
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21. IGD: PRESS RELEASE & E-VOICE
• Write the Press Release
• Design the Graphics
• Use Professional Images & Photos
• Coordinate with University & USDOT Channels
• Submit Release to 500,000+ Journalists
• Network with Contacts at CNN, FOX, etc.
• E-Voice – Transcribed Voicemail Email
• Lead Monitoring of News Agencies & Features
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22. IGD: HTML FINAL REPORT
EMAIL ANNOUNCEMENT
• Create an Email “Advertisement” for
the Final Report Release
• Create Attractive Graphics to Highlight
Emotional Pull Towards Research
Outcomes
• Save Time, Save Lives, Save Money
• Push Email to Target Audiences
• State DOT, LTAP/TTAP, Consultants, Etc.
• Track Opens, Clicks, Links, Forwards by
Email and Location
• Clicks = Qualified Interested Contacts
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23. IGD: 12 PAGE EXECUTIVE SUMMARY
• Synthesize Text into 3,000 Words
• Organize the Document for
Target Audience
• Implement Attractive Graphic
Design & Photography
• Optimize PDF for Mobile Viewing
& Quick Download
• Published on Amazon Kindle for
Optimized Sharing
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24. RESEARCH PROJECT AWARENESS PACKAGES
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Technology Transfer
Enhancements

26. IGD: ELECTRONIC & HARD COPY
NEWSLETTER ARTICLES
• Write the Article from Research Reports
& PI Interviews
• Coordinate with Publishing &
Communication Departments on
Specifications, Audience, etc.
• Network with our Contacts to Secure
Newsletter Placement
• Assistance with Graphics, Videos, &
Image Specifications
AND MANY MORE!
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27. ONLINE NEWSLETTER EXAMPLES
• APWA “In the Works” online newsletter - 56,000 subscribers
• Governing Magazine: Infrastructure - 80,000 subscribers
• ITE Connect - 14,000 subscribers
• Transport Topics - 25,750 subscribers
• TRB Transportation Research E-Newsletter – 43,000
subscribers
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28. IGD: VIDEO DEVELOPMENT &
PHOTO SHOOT
• Capture HD Video Footage
(incl. aerial shots)
• Professional Photography Session
• Story Board Design
• FAQ & SAQ Videos
• Testimonial Videos
• Upload Videos to YouTube & Vimeo
• Optimize with meta tags, key words, &
embed it into the website
• Follow University Branding Guidelines
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29. IGD: FINAL TECHNICAL REPORT DEVELOPMENT
• Design Attractive Front Cover
• Edit for Grammar, Formatting, & Typos
• Optimize for Downloading
• Coordinate with University Branding
• Coordinate with Sponsor Reporting
Requirements
• Submit Report to National Libraries & Sponsor
Required Venues
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30. IGD: INTERNATIONAL WEBINAR
• Scripted & Designed Content to be
Informative & Enjoyable to Attend
• Professional Consulting on Slide Design,
Editing, etc.
• Promote Calls to Action & Next Steps
• Pre-Recorded in 15 Minute Increments
• Available Live Immediately Following Webinar
• Live Q&A Teleconference Session
• International Advertising through Email,
Social Media, & Targeted Press Release
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31. IGD: RESEARCH DEVELOPMENT / TEST PILOT BLOG
• Write articles as the research
innovation is implemented in test
pilots.
• Brings together text, images,
videos, and photos from the
documentation in the research
development.
• Venue for comments,
engagement and documenting
lessons learned.
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32. IGD: TRANSPORTATION TALK
• 18 Min Strategically Crafted
Presentation
• Assistance with Power Point
Graphics
• Presentation Review & Coaching
• Promotion Nationally
• Enhanced Video Engagement
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33. IGD: TT ADVANCED/ENTERPRISE SUPPORT
• Professional Economic Cost/Benefit Analysis
• Recruitment of Investors, Vendors &
Manufacturers
• 7 Phase Innovation Implementation Review
Session with Expert Panel
• Value Proposition, Customer/User-case & Pain Point, Channel
Development, Revenue Model, Partnership Strategy, Resource
Requirements, Etc.
• Demonstration Workshop Outreach Session
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34. IGD: DEMONSTRATION WORKSHOP
“KICK THE TIRES”
• Create Sign-up Form on the
Website & Screen Attendants
• 15-45 Participants
• Schedule Arrangements
• Develop Implementation
Guide Spec Sheet
• Provide Handouts
• Pre-qualify Questions
• Follow-up Survey
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TECHNOLOGY TRANSFER
PACKAGES

36. IGD: IMPACT ENHANCEMENTS

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39. IGD: DELIVERS RESULTS
• Awareness of the Research Innovation, Merit, &
Sponsor Contribution
• Early Adoption and Use of the Research Technology
• National Impact Leading to Sustainable Funding for
Continued Project Development & Implementation
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- Questions…
- Timeline…
- Budget…
- Follow-up…

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