The IDM B2B Conference Social & Content Strategy 2012

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This year we're trying to give you more insight into what goes into planning our conferences. We're practicing what we preach in terms of new values and new order by making ourselves more transparent.

Here is the presentation that kicked started our social and content strategy around the conference from our official social media partner Hurricane Marketing Agency (Part of TMCG)

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  • The IDM B2B Conference Social & Content Strategy 2012

    1. 1. IDM B2B CONFERENCE 2012 NEW WORLD, NEW VALUES, NEW ORDER
    2. 2. Objectives• Show that The IDM is part of the new world• Develop conversation in social channels around the event• Create centralised social content hub
    3. 3. Strategy for Content Creation Social Posts Opening up Curation 4 – 8 Bloggers with the IDM 4 subjects that will What is the makeup of cover not onlythe new world and new The Making of the B2B blog posts but values? Conference also social conversation Posting conversations piecesand discussions around the topics prior to the event
    4. 4. Social Curation• Create some discussions and publish via social channels• Capture all discussion and comments• Use key speakers to drive conversation• Drive people to discussions in an email communications
    5. 5. Creating conversation• Approaching #Commschat specifically around the one of the subjects, lead by B2B Council• Asking specific questions in the Answers section of Linkedin and the Group
    6. 6. Topics of conversations & blogs Agile We- Business & volution marketing Behavioural Mobile in Marketing B2B
    7. 7. We-volution• Opening up the business• Less sell• How can we help to solve your problem• How can you help us solve our problems• Loosing control of the message and participating in the conversation
    8. 8. Mobile B2B• By 2013, Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide.• Delivering on multiple screens• The value add that should be delivered using mobile – More tools less messaging• SoLoMo are some of the most engaged people on the planet
    9. 9. Agile Business & Marketing• Nokias CEO said, their competitors are cranking out devices faster than "the time that it takes us to polish a PowerPoint presentation.• With the world consistently changing around us, agile planning is key.• More iterative approach of test, assess and execute is the only method of staying current• In a realtime world we need to look at real world messaging
    10. 10. Behavioural marketing• Big Data &gamifaction 2 big buzz words from 2011 and still very relevant today• What are businesses doing to take advantage of their consumer / client behaviours• How can it be used and part of your acquisition, retention and engagement programs
    11. 11. The Making Of• With each meeting, planning session, discussion with speakers, partners and sponsors create some content for the social space • Voxpop of a successful meeting the outcomes and actions • Tweet from the sponsor (relevant to the subject matters) • Opinion from the speakers (working on presentations or initial thoughts) • Emails to and from the organisers • Let people see how the conversation happens • http://hawksey.info/tagsexplorer/?key=0AlbT8C9QxWxmdHZzVC00d0FZMT F2VG94N3dIb1AzY0E&sheet=oaw
    12. 12. At The event• Tweeting #idmb2b• Vox Pops• Silverpop
    13. 13. The Final Execution• Moving on from a PDF• More of a live shareable experience• Collated Tweets from #’s, emails, presentations, questions and answers, videos and blog posts – as it happens all in one place
    14. 14. Volunteers• Blog posts around the subjects• Video based on the subjects• Asking questions (linkedin)• #commschat• Promoting#idmb2b

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