This year we're trying to give you more insight into what goes into planning our conferences. We're practicing what we preach in terms of new values and new order by making ourselves more transparent. Here is the presentation that kicked started our social and content strategy around the conference from our official social media partner Hurricane Marketing Agency (Part of TMCG)

1. IDM B2B CONFERENCE 2012
NEW WORLD, NEW VALUES, NEW ORDER

2. Objectives
• Show that The IDM is part of the new world
• Develop conversation in social channels
around the event
• Create centralised social content hub

3. Strategy for Content Creation
Social Posts Opening up
Curation 4 – 8 Bloggers with
the IDM
4 subjects that will
What is the makeup of
cover not only
the new world and new The Making of the B2B
blog posts but
values? Conference
also social
conversation
Posting conversations
pieces
and discussions around
the topics prior to the
event

4. Social Curation
• Create some discussions and publish via social
channels
• Capture all discussion and comments
• Use key speakers to drive conversation
• Drive people to discussions in an email
communications

5. Creating conversation
• Approaching #Commschat specifically around
the one of the subjects, lead by B2B Council
• Asking specific questions in the Answers section of
Linkedin and the Group

6. Topics of conversations & blogs
Agile
We-
Business &
volution
marketing
Behavioural Mobile in
Marketing B2B

7. We-volution
• Opening up the business
• Less sell
• How can we help to solve
your problem
• How can you help us
solve our problems
• Loosing control of the
message and
participating in the
conversation

8. Mobile B2B
• By 2013, Gartner predicts mobile
phones will overtake PCs as the
most common Web access
device worldwide.
• Delivering on multiple screens
• The value add that should be
delivered using mobile
– More tools less messaging
• SoLoMo are some of the most
engaged people on the planet

9. Agile Business & Marketing
• Nokia's CEO said, their competitors are
cranking out devices faster than "the
time that it takes us to polish a
PowerPoint presentation.
• With the world consistently changing
around us, agile planning is key.
• More iterative approach of test, assess
and execute is the only method of
staying current
• In a realtime world we need to look at
real world messaging

10. Behavioural marketing
• Big Data &gamifaction 2 big buzz words from
2011 and still very relevant today
• What are businesses doing to take advantage of
their consumer / client behaviours
• How can it be used and part of your acquisition,
retention and engagement programs

11. The Making Of
• With each meeting, planning session,
discussion with speakers, partners and sponsors
create some content for the social space
• Voxpop of a successful meeting the
outcomes and actions
• Tweet from the sponsor (relevant to the
subject matters)
• Opinion from the speakers (working on
presentations or initial thoughts)
• Emails to and from the organisers
• Let people see how the conversation
happens
• http://hawksey.info/tagsexplorer/?key=0AlbT8C9QxWxmdHZzVC00d0FZMT
F2VG94N3dIb1AzY0E&sheet=oaw

12. At The event
• Tweeting #idmb2b
• Vox Pops
• Silverpop

13. The Final Execution
• Moving on from a PDF
• More of a live shareable experience
• Collated Tweets from #’s, emails, presentations,
questions and answers, videos and blog posts – as it
happens all in one place

14. Volunteers
• Blog posts around the subjects
• Video based on the subjects
• Asking questions (linkedin)
• #commschat
• Promoting#idmb2b