ECS19 - Jussi Mori - The fifty shades of user adoption

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5. Pain

6. Pleasure

7. Love

8. Pain

9. Pain

10. Pain - People are overwhelmed
with information overflow…

12. Pain –
People are
different…

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14. STORIES ARE THE
MOST POWERFUL
THING IN THE
WORLD –
TYRION
LANNISTER

15. Start with why…
In the end, people just want
to get their job done as easy
and fast as possible…

17. Pleasure -
Focus on
motivating
people to
act…

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19. Serotonin
Regulates mood and social behavior
Dopamine
The ”feel good” hormone
Oxytocin
The “love” hormone
Endorphin
The “runners high” hormone

20. Culture eats
strategy for
breakafast…

21. How to
address
User
Adoption in
your
organization
?

22. Find “your
guys”…

23. Discovery Onboarding Productivity Mastery

24. Do it the
agile way…

25. Discovery
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26. Creation of quick guides
• Creation of more in-depth learning content
Creation of short explanation videos
• 2 – 3 minute explanation videos focusing on value
proposition and use cases
eLearning solutions & Contextual learning solutions
• Define a clear learning path
• Consider handing out certifications
Building of ”Champions” community
• It needs a village to do a change. Find technical
and change ambassadors within your organization.
Organize regular meetings and give them an extra
status in the implementation project
• Communities need to be cultivated and moderated

27. Onboarding
•
•
•

28. Creation of quick guides
• Creation of more in-depth learning content
Creation of short explanation videos
• 2 – 3 minute explanation videos focusing on value
proposition and use cases
eLearning solutions & Contextual learning solutions
• Define a clear learning path
• Consider handing out certifications
Building of ”Champions” community
• It needs a village to do a change. Find technical
and change ambassadors within your organization.
Organize regular meetings and give them an extra
status in the implementation project
• Communities need to be cultivated and moderated

29. Productivity
•
•
•

30. Creation of short explanation videos by users
• Let the users do the work. Let them show how
they have solved a business problem with the
new application
• Organize Tech Talks, to talk about successes in a
project and how certain problems have been
solved
eLearning solutions & Contextual learning
solutions
• Reward pro-activity of end-users
Building of ”Champions” community
• Grow your Champions community with
nominating very active end-users
• Reward content creation which helps everyone
• Always reward helpfulness

31. Mastery
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32. Elevate End-Users as learning content authors
• Create a plan how to promote End-Users to
masters and clearly communicate the benefits of
being a Master
Possible Mastery benefits
• Access to an intensive deep dive course to
deepen the technical knowledge
• Become community moderators
• Have an active say in the development of the
application / platform / process
• Give away more company perks to the Masters