African cristal festival - Frédéric Bellier, Radium One
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1) The document discusses how data is fragmented and challenges collecting data from everywhere and making it actionable. 2) It proposes using new mobile tools and creative ways to collect data from various types of mobile users and activities. 3) The solution presented is a platform that can collect over 10 billion social sharing signals from 900 million mobile users to activate audiences everywhere.
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African cristal festival - Frédéric Bellier, Radium One
- 3. Innovation Frugale & Disruption "disruption does not come from knowledge but from ignorance » Navi Radjou French/indien dans la Silicon Valley, #1 Top 50 Innovation Award – TED Global Speaker
- 5. « SHARE » IS USER ENGAGEMENT
- 7. CHALLENGE : Collect data from everywhere and make it Actionable.
- 8. COLLECT ORGANIZE ACTIVATE THE HELP CLIENTS WORKFLOW
- 10. MOBILE N E W T O O L S A N D C R E A T I V E W A Y S T O C O L L E C T D A T A
- 11. Traveler Soccer Movie Lover Music Lover Auto Buyer Gamer Shopaholic M O B I L E A P P & W E B L O C A T I O N MOBILE: COLLECT & TRANSFORM
- 12. CASE STUDY: GEO-DATA TARGETING INTERNATIONAL FREQUENT FLYERS
- 13. CASE STUDY: NEGATIVE TARGETING – SOCCER FANS WITHOUT APP
- 14. DARK SOCIAL C O L L E C T I N G M A S S I V E H I D D E N D I G I T A L A U D I E N C E
- 16. A SOCIAL NETWORK 4 TIMES THE SIZE OF FACEBOOK, TWICE OF ALL SOCIAL NETWORKS of all the sharing activity is done in Dark Social, outside of social networks 60 % 60%
- 17. Email is more important than Social Networks (78% VS 68%) Sharing occurs across ALL occasions, with 3 in 5 sharing when watching television 68%78%
- 18. DARK SOCIAL BY REGION MENANORTH-AMERICA EUROPEWORLDWIDE
- 19. DARK SOCIAL BY SECTOR
- 20. ACTIVATING AUDIENCES EVERYWHERE 10 B I L L I O N S O C I A L S H A R I N G S I G N A L S 900 M I L L I O N M O B I L E U N I Q U E U S E R S 1,200 T H O U S A N D B I D D I N G D E C I S I O N S P E R S E C O N D 400+ E M P L O Y E E S 27 C O U N T R I E S 1 C O N N E C T E D P L A T F O R M #WeR1 - @fbellier #AfricanCristalFestival
Editor's Notes
- Video Intro – Témoignages clients - This presentation to both publishers, brands & agencies as they are our clients we service today
- Video Intro – Témoignages clients - This presentation to both publishers, brands & agencies as they are our clients we service today
- Catch-up innovation vs Frugal Innovation When I listen in private to marketing professional in Maghreb & Africa, I hear Data-Driven, Programmatic, Real-Time Bidding is too early, too sophisticated, too complex for the situation in the market. I hear Catch-up innovativion, I do not hear Frontier Innovation. Some of you are already in the future, few are benefiting But the advantage of this region and the talents are that they will catch-up faster and not make the mistake we seen in Europe or US on the right frugal use of technology in marketing. Innovators are not waiting on the market about what the market is bringing, on a few topics they are Marketing Entrepreneurs. I see with Ahmed…
- Catch-up innovation vs Frugal Innovation When I listen in private to marketing professional in Maghreb & Africa, I hear Data-Driven, Programmatic, Real-Time Bidding is too early, too sophisticated, too complex for the situation in the market. I hear Catch-up innovativion, I do not hear Frontier Innovation. Some of you are already in the future, few are benefiting But the advantage of this region and the talents are that they will catch-up faster and not make the mistake we seen in Europe or US on the right frugal use of technology in marketing. Innovators are not waiting on the market about what the market is bringing, on a few topics they are Marketing Entrepreneurs. I see with Ahmed…
- Social Media is Mobile & Vice-Versa. Social Media is only one thing, Sharing, Sharing is a signal, Signal is a data. And when it comes to marketers, Social Media has a much wider potential, beyond the fanciness of social apps – Take the topic seirously & master it & own it to use it, do not leave to the giant guys Facebook, Google, Twitter. Do not be Google or one-big-guy dependent. Africa is a mobile-first continent, a digital continent, Most of sharing signals are digital and come in vast quantity.
- Touchpoints are Everywhere and most brands are not Data is only worth if you use it, otherwise it is noise, with paranoid & schzophrenic effect, which many players build their business on with your business Collect data from everywhere, where/what is the data you can collect : website, app, CRM, newsletter, Point of Sales, TV, Radio, Digital Media campaigns…P.O.E. data
- Data-driven with a purpose - This is frugal innovation : if you only invest in collecting without purpose, it is catch-up innovation, Many brands/publishers in Western Economies have lost 3 years between between 2010-2015. Do not miss the technical due diligence. For eg : it is nice to visualize, work on a DMP, do some mobile, but avoid Siloes Image de la gold-rush, pelles & pioches… Many people will sell you technology and will ask to lock your freedom into a platform, hammering on your paranoia over-promising & complexifying your needs
- Do it with a purpose which is to Activate Due diligence is important
- Client scroring & segmenting variables, regular, loyal, high-value, low-value, What do they do, where ? From your mobile, But also they are high-volume of data available for your use (from Adexchnage). Both are combinable to have benefits – retarget/remarket your app users, find clone of these audiences, (negative targeting) - This is helpful to target Branding & Performance marketing
- Beverage / Finacial Instituions Royal Air Maroc is loosing clients to Transavia – target Orly Sud travelers
- Telco, Cable TV, Sport Betting Data is available
- If you are only on Facebook or Instagram, you are missing the point of Social Media – Be with me for the next 5 slides.
- Photo de Marrakeck à la place We develop proprietary technological tools to help on that – These tools are free, you may ask where the deal,? Data & Tools are only valid if they enhance creativity and provide solution with performance, Our tools are free to our clients because they activate data, when they make better money & improve performance we make money. We guarantee a lift of 25% in budget efficiency & performance on existing situation. Tools are quick & easy to use for your teams. Video : R1 office, it is a video to show that we mix Math & Men, we are no black-box partner, we have a culture of science & digital marketing solutions. No bullshit, only transparent means to performance.
- Photo de Marrakeck à la place We develop proprietary technological tools to help on that – These tools are free, you may ask where the deal,? Data & Tools are only valid if they enhance creativity and provide solution with performance, Our tools are free to our clients because they activate data, when they make better money & improve performance we make money. We guarantee a lift of 25% in budget efficiency & performance on existing situation. Tools are quick & easy to use for your teams. Video : R1 office, it is a video to show that we mix Math & Men, we are no black-box partner, we have a culture of science & digital marketing solutions. No bullshit, only transparent means to performance.