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Instagram Print - Case Study
- 1. introducing Instagram Print { Rehan James Maite} by
- 2. the Brief Instagram wants to diversify its revenue stream beyond just advertising by allowing users to customize and purchase physical versions of their photos. Duration: 2 weeks
- 5. who are
- 6. the Research Instagram was created to solve three simple problems: 1 Making awesome looking filters and transforming photos into professional- looking snapshots. 2 3 Sharing photos (instantly) on multiple services. Optimizing the experience to be fast and efficient.
- 10. survey Results 48% 52% I Don't Print I Print 0 22.5 45 67.5 90 18-24 25-34 25-44 44+ Instagram Usage Facebook Usage
- 11. why don’t you print?
- 12. why don’t you print?
- 13. Abby Avid user Tech Averse Tech Savvy SpendyFrugal Driver “ I want it to be quick and easy so I can send it to my friends at a moment’s notice. It’s too expensive and too much of a hassle. Concern “ “I would like to print more but I’m too lazy.”
- 14. Zoe New mom Tech Averse Tech Savvy SpendyFrugal Driver “ I want buy multiple prints at a time and it should not be too expensive It is so time-consuming. Concern “ “I used to print photos but haven’t for ages, until I had a baby”
- 15. M.O.S.C.O.W Method • Print selection • Product selection • Delivery option • Edit photo • Checkout Must have Should have Could have • Limited choice • Print multiple and individual • Print Basket • Click and Collect • Desktop Integration
- 16. user Flow Zoe wants to buy multiple prints for her baby album
- 17. Select images to print Edit images Checkout Receive photos + - time emotions Consider Decide Commit user Journey Before
- 18. Select images to print Edit images Checkout Receive photos + - time emotions Consider Decide Commit user Journey After
- 20. rapid Prototyping Test / Iterate
- 21. user Feedback “It’s there when you need it but not in the way.”
Editor's Notes
- Good morning! We are from Tea and Toast UX consulting agency and for the next 15 min will be talking about a project we been working on Before we begin lets introduce ourselves.
- J — talk about brief identify where in the app we are introducing this feature research how people edit photos for printing find out who is the target audience
- R — today we are going to talk about the research we did prototyping and iterations we implemented walk through of the final prototype
- M — first we are going to dive into research In this section we will… Talk about brand, Our business and competitive analysis Talk about the online surveys and user interviews.
- M — Instagram was created ….loook at slide we kept these in mind at all points of the design process R — 200 users world wide - 43% 18 - 29 years old
- R— Reach 1 percent of instagram users there is a potential of $750 million a year
- J— full of competititers Moo (wide product range / too many choices / TIME CONSUMING Prinstagram (clean /enjoyable EXPENSIVE) Bypost (single product / good price / BAD DESIGN
- M— We created a thought out survey of 10 questions and these are some interesting facts printing habits every one shares their photos on instragram and fb … decreased with age 3) if they don't print, why now
- 18-24 Age Group M — focus on theses age groups 43% of instgramers are 18-29 Focus on solving: 1)Expensive 2)Hassle 3) Sharing on Social media is enough
- R— Abbey and Zoe based on our research this helps design process
- R— keys facts 24 years old / tech davy / social media / goals CHEAP / MOILE purchaser
- R— keys facts 36 years old, new mother/ tech savy / social media / goals quality and convenience ….. mention quote
- J — Print Selection ( Photo gallery or instagram) Printing option (quantity & size <Strip , Mini, Regular, large) Check out (quick)
- user flow journey steps they take to accomplish a task Showing only zoes because it overlaps abbys needs as well select and edit from insagram and camera roll
- M — after we created our user flows we proceeded with sketching wireframes. We tested them on users using prototyping software.
- M — We started off with paper prototypes to articulate our ideas we sketched wireframe incorporating all our must have features We discovered through user testing there where too many steps / Combined Screens /simplified we did 3 iterations before proceeding to digital
- R — we Digitalized paper prototypes further pop testing Iterations 1) discovered users wanted to select photos before the product selection 2) users wanted to save credit card details for future 3) change icon quantity selection was confusing to - +
- J— after round 3 user testing Changed the thank you screen (adding more information) added a proper cart and a keep shopping button added credit card details confirmation page before paying
- It’s there when you need it but not in the way.
- Next Steps Research 12 - 17 years old Rewards system / loyaty system consider product selection
- “This is better than Snapfish!” Laura, 21 “It was obvious” Chris, 24 “Why can’t I pick my pictures first?” Paul, 28 “Can I print other people’s images?” Julian, 27 “I would print if its this easy.” Paula, 26