An approach to use social media data for the characterization of a company’s
follower base and the identification of influential players within the network
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
Baidu Indonesia Research by GfK to capture Mobile Apps Market Potential in Indonesia.
Mobile Apps Market Study, Mobile Apps Potential, Mobile User Behaviour based on Apps, Mobile Market Indonesia, Mobile Apps Indonesia, Mobile Apps Market size Indonesia.
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
Baidu Indonesia Research by GfK to capture Mobile Apps Market Potential in Indonesia.
Mobile Apps Market Study, Mobile Apps Potential, Mobile User Behaviour based on Apps, Mobile Market Indonesia, Mobile Apps Indonesia, Mobile Apps Market size Indonesia.
How Big Data impacts the Gaming Industry. This presentation talks about exponential revenue increase of some of the Big Names such as "Riot (Title: Leagues of Legends), Valve, Socialblade.
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Báo cáo Mẫu _ Báo cáo Brand Audit Rút gọn Enchanteur _ Đối thủ Quý 3.2022.pdfYouNet Media Company
Báo cáo Brand Audit on Social Media rút gọn của Enchanteur quý 3.2022.
YouNet Media ra mắt chương trình Nhận Miễn Phí báo cáo Brand Audit on Social Media dành riêng cho thương hiệu, giới hạn cho 20 thương hiệu đầu tiên đăng ký. Thời gian đăng ký đến hết ngày 9/9/2023.
Trở thành 1 trong 20 thương hiệu đầu tiên đăng ký sẽ nhận được:
✔ 01 Báo cáo Brand Audit on Social Media phiên bản rút gọn (định dạng PDF)
✔ 01 Dashboard chứa dữ liệu về báo cáo Brand Audit trên Nền tảng SocialHeat G2 - Nền tảng Social Listening Số 1 Việt Nam
✔ 01 buổi tư vấn 1-1 với đội ngũ chuyên gia của YouNet Media phân tích cơ hội & lợi thế cạnh tranh từ báo cáo
Đăng ký tham gia tại: https://brand-audit.younetmedia.com/
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Google Data Studio How to Make Tooltips for Better Data ContextBoost Labs
Google Data Studio is a great tool to visualize data and you can make it even better with tooltips. Make the data easier to understand by making custom tooltips.
This presentation on Mobile app marketing covers user acquisition strategies for launch and growth stage. Detailed info on user acquition - campaign planning, incent vs. non-incent, network selection, creative planning and testing, buying models, programmatic buying for mobile, campaign performance and analytics.
I presented this at NASSCOM Game Developers Conference ( NGDC 2015 ) in Pune, representing [x]cube LABS.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
A how-to guide to analytics for social media sites including Twitter, Facebook, Pinterest, Quora, for more effective community management. Use of these free analytics will provide insights about the preference of our audience with regards to content, and help determine the factors that are influencing it.
How Big Data impacts the Gaming Industry. This presentation talks about exponential revenue increase of some of the Big Names such as "Riot (Title: Leagues of Legends), Valve, Socialblade.
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Báo cáo Mẫu _ Báo cáo Brand Audit Rút gọn Enchanteur _ Đối thủ Quý 3.2022.pdfYouNet Media Company
Báo cáo Brand Audit on Social Media rút gọn của Enchanteur quý 3.2022.
YouNet Media ra mắt chương trình Nhận Miễn Phí báo cáo Brand Audit on Social Media dành riêng cho thương hiệu, giới hạn cho 20 thương hiệu đầu tiên đăng ký. Thời gian đăng ký đến hết ngày 9/9/2023.
Trở thành 1 trong 20 thương hiệu đầu tiên đăng ký sẽ nhận được:
✔ 01 Báo cáo Brand Audit on Social Media phiên bản rút gọn (định dạng PDF)
✔ 01 Dashboard chứa dữ liệu về báo cáo Brand Audit trên Nền tảng SocialHeat G2 - Nền tảng Social Listening Số 1 Việt Nam
✔ 01 buổi tư vấn 1-1 với đội ngũ chuyên gia của YouNet Media phân tích cơ hội & lợi thế cạnh tranh từ báo cáo
Đăng ký tham gia tại: https://brand-audit.younetmedia.com/
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Google Data Studio How to Make Tooltips for Better Data ContextBoost Labs
Google Data Studio is a great tool to visualize data and you can make it even better with tooltips. Make the data easier to understand by making custom tooltips.
This presentation on Mobile app marketing covers user acquisition strategies for launch and growth stage. Detailed info on user acquition - campaign planning, incent vs. non-incent, network selection, creative planning and testing, buying models, programmatic buying for mobile, campaign performance and analytics.
I presented this at NASSCOM Game Developers Conference ( NGDC 2015 ) in Pune, representing [x]cube LABS.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
A how-to guide to analytics for social media sites including Twitter, Facebook, Pinterest, Quora, for more effective community management. Use of these free analytics will provide insights about the preference of our audience with regards to content, and help determine the factors that are influencing it.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Slides for keynote "Social Media and AI: Don’t forget the users" at WWW 2017 workshop "International Workshop on Modeling Social Media: Machine Learning and AI for Modeling and Analyzing Social Media". I am arguing that we need consider two things: the source of what we use to make good algorithms and whether users are impacted the way we want to impact them. The talk is based on two uses cases around providing diversity (something many of us believe is good) to users:
1. Engaging through diversity: serendipity (same algorithm, different sources)
2. Engaging through diversity: awareness (effective algorithm, perception)
My goal is to say, we may have the best AI, but we may get it wrong if we forget the users. I don't have answers, but it is important that we ask the right questions in today's world.
Hashtag Conversations,Eventgraphs, and User Ego Neighborhoods: Extracting So...Shalin Hai-Jew
This introduces methods for extracting and analyzing social network data from Twitter for hashtag conversations (and emergent events), event graphs, search networks, and user ego neighborhoods (using NodeXL). There will be direct demonstrations and discussions of how to analyze social network graphs. This information may be extended with human- and / or machine-based sentiment analysis.
Collaborative Storytelling: Presentation at Startupfest 2013Susan Etlinger
Presented at Startupfest 2013
Nearly 100 years ago, the French Surrealists invented a game they called “Le Cadavre Exquis” (“Exquisite Corpse”), in which they would collectively create a story using words and images. Today, customers, partners, friends, competitors and others collectively write and share the stories of organizations with which they interact. In this session, industry analyst Susan Etlinger will share examples of how both startups and established brands use social data to create a most holistic picture of their customer’s needs, wants and aspirations, and how startup entrepreneurs can use this data to build their brands and develop mutually valuable and sustainable relationships.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Instagram network analysis
1. by Moritz Osterberger
An approach to use social media data
for the characterization of a company’s
follower base and the identification of
influential players within the network
Instagram network analytics
3. Which data?
Instagram data about followers of the online
home & living shopping club Westwing and
those followers’ followings:
• General Information: Username, full name,
bio, user id, usernames of followings,
number of followers, -followings & -posts
• Information about a users’ post:
Engagement (number of comments & likes)
and upload frequency (posts per day)
31.000 users
4. How collected?
Four different scrapers written in Python language with the
libraries Selenium, Requests & Beautiful Soup:
1. Usernames of Westwings‘ followers
2. Usernames of those followers‘ followings
3. General user information
4. Information about posts
Total (successful) runtime: 138,5 hours
5. Data exploration
Part 1: Characteristics of followers based on their user
page information
Part 2: Creation of a graph with different communities
based on the users’ followings
6. Where are the followers from?
• Information gained from
users’ bio
• Top cities:
City Frequency Population
Munich 8,26% 1,46m
Hamburg 8,08% 1,81m
Berlin 7,57% 3,57m
Cologne 3,44% 1,07m
Vienna 3,37% 1,87m
7. How is the gender distributed?
Information gained from
user’s full name by
identifying the first name and
then categorizing it to a
gender
Female 94,59%
Male
5,41
%
Word cloud of first names in user profiles
8. What are the followers’ interests?
• Information gained from
users’ bio
• Top words:
Word Frequency
travel 5,37%
mother 3,50%
design 3,08%
fashion 3,07%
food 2,96%
interior 2,95%
9. What are Graphs?
• The fundament & the mathematical
representation of every network
• A graph G is a pair of sets of all nodes V and all
edges E: G = (V, E).
• Directed or undirected
• Centrality: Measurement of a node‘s importance
• Indegree centrality captures number of
direct incoming relationships of an actor
• Communities: Subsets of nodes that are „near“
to each other in a specific network
Edge
Node A
Node B
Graph
10. Big Players of Instagram
Influencer & Models
Celebrities
Big Brands
Home and Living
Health, Beauty & small shops
How was the graph created?
• Top 1.000 followings of
Westwing’s followers were
selected by their indegree
centrality
• Followers that don’t follow
those were excluded
• Six communities found
11. What are the communities?
Optimal target group
➔further analysis
12. Analysis on Home & Living
• Follower within this community
fit best to the company
• To find the influential
accounts, analysis just on the
followers’ followings within
network
• Manual categorization into 5
groups
13. Who are the optimal influencers?
• Optimality is defined as the
combination of Centrality &
Engagement
• By taking the product of both
the most fitting influencers
could be identified
• Ideal choice for influencer
marketing
➔„karlas_view“, „solebich“ &
„svenja_traumzuhause“
300.000
100.000
50.000
14. Who are fitting brands?
• Optimality is defined as the
combination of Centrality &
Engagement
• By taking the product of both the
most fitting influencers could be
identified
• Addition to the product palette
and/or extra promotion
➔„sostrenegrene“, „thejungalow“
& „eulenschnitt“
1.000.000
500.000
250.000
