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IS YOUR BUSINESS GETTING THE

     RIGHT ATTENTION?
IS YOUR BUSINESS GETTING THE

     RIGHT ATTENTION?
Let’s
put things into perspective
78%
of Internet users conduct product research online

                 Source: PEW INTERNET AND AMERICAN LIFESTYLE PROJECT MAY 2010
100bln
searches are performed on the 6 major search engines, every month

                          Source COMSCORE AUGUST 2010
100bln
searches are performed on the 6 major search engines, every month

                          Source COMSCORE AUGUST 2010
#1
ranking gets an average of 42,1% of all clicks...




                            Source: SEOMOZ AUGUST 2010
#1
ranking gets an average of 42,1% of all clicks...




                            Source: SEOMOZ AUGUST 2010
#10
ranking gets an average of 3,0% of all clicks...




                                Source: SEOMOZ AUGUST 2010
#10
ranking gets an average of 3,0% of all clicks...             14 x less
                                Source: SEOMOZ AUGUST 2010
How is your business doing?



    will find out for you
EXPERIENCED APPROACH

• Look   into your existing Search Engine Optimization (SEO) strategy

• Analyse   your approach to Keywords management

• Understand   your use of Social Networking
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
       Search Engine Optimization (SEO) audit


     Create usage statistics with Google Analytics


            Set goals and measure success
KEYWORDS ANALYSIS
KEYWORDS ANALYSIS
Run a Google Adwords Campaign on your behalf


               Study the results



  Suggest the most effective keywords for you
SOCIAL ANALYSIS
thanks to proprietary analysis methods and a clever use of Google
 Analytic, we will produce reports for the major social networks:



 •Analysis
                                •   Who are you following      •   Analyse consistency
          of :
                                    and who follows you?           against competitors
      •Group
      •Page
                                •   Quality and quantity of    •   Group Interaction
      •Profile                       tweets
 • Fans‘ Metrics (Gender,                                      •   Attention by Linked-in
 Age, Country, Activity, ...)   •   The level of interaction       members

                                •   Competitor analysis
SOCIAL ANALYSIS
thanks to proprietary analysis methods and a clever use of Google
 Analytic, we will produce reports for the major social networks:



 •Analysis
                                •   Who are you following      •   Analyse consistency
          of :
                                    and who follows you?           against competitors
      •Group
      •Page
                                •   Quality and quantity of    •   Group Interaction
      •Profile                       tweets
 • Fans‘ Metrics (Gender,                                      •   Attention by Linked-in
 Age, Country, Activity, ...)   •   The level of interaction       members

                                •   Competitor analysis
CONCLUSIONS
CONCLUSIONS
Highest Search Engines Ranking
CONCLUSIONS
Highest Search Engines Ranking
        Clearer Goals
CONCLUSIONS
 Highest Search Engines Ranking
         Clearer Goals
Better interaction with customers
CONCLUSIONS
 Highest Search Engines Ranking
         Clearer Goals
Better interaction with customers

        but most of all...
CONCLUSIONS
       Highest Search Engines Ranking
               Clearer Goals
      Better interaction with customers

              but most of all...

more business for your company!
for

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Gio

  • 1. for
  • 2. IS YOUR BUSINESS GETTING THE RIGHT ATTENTION?
  • 3. IS YOUR BUSINESS GETTING THE RIGHT ATTENTION?
  • 5. 78% of Internet users conduct product research online Source: PEW INTERNET AND AMERICAN LIFESTYLE PROJECT MAY 2010
  • 6. 100bln searches are performed on the 6 major search engines, every month Source COMSCORE AUGUST 2010
  • 7. 100bln searches are performed on the 6 major search engines, every month Source COMSCORE AUGUST 2010
  • 8. #1 ranking gets an average of 42,1% of all clicks... Source: SEOMOZ AUGUST 2010
  • 9. #1 ranking gets an average of 42,1% of all clicks... Source: SEOMOZ AUGUST 2010
  • 10. #10 ranking gets an average of 3,0% of all clicks... Source: SEOMOZ AUGUST 2010
  • 11. #10 ranking gets an average of 3,0% of all clicks... 14 x less Source: SEOMOZ AUGUST 2010
  • 12. How is your business doing? will find out for you
  • 13. EXPERIENCED APPROACH • Look into your existing Search Engine Optimization (SEO) strategy • Analyse your approach to Keywords management • Understand your use of Social Networking
  • 15. SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) audit Create usage statistics with Google Analytics Set goals and measure success
  • 17. KEYWORDS ANALYSIS Run a Google Adwords Campaign on your behalf Study the results Suggest the most effective keywords for you
  • 18. SOCIAL ANALYSIS thanks to proprietary analysis methods and a clever use of Google Analytic, we will produce reports for the major social networks: •Analysis • Who are you following • Analyse consistency of : and who follows you? against competitors •Group •Page • Quality and quantity of • Group Interaction •Profile tweets • Fans‘ Metrics (Gender, • Attention by Linked-in Age, Country, Activity, ...) • The level of interaction members • Competitor analysis
  • 19. SOCIAL ANALYSIS thanks to proprietary analysis methods and a clever use of Google Analytic, we will produce reports for the major social networks: •Analysis • Who are you following • Analyse consistency of : and who follows you? against competitors •Group •Page • Quality and quantity of • Group Interaction •Profile tweets • Fans‘ Metrics (Gender, • Attention by Linked-in Age, Country, Activity, ...) • The level of interaction members • Competitor analysis
  • 22. CONCLUSIONS Highest Search Engines Ranking Clearer Goals
  • 23. CONCLUSIONS Highest Search Engines Ranking Clearer Goals Better interaction with customers
  • 24. CONCLUSIONS Highest Search Engines Ranking Clearer Goals Better interaction with customers but most of all...
  • 25. CONCLUSIONS Highest Search Engines Ranking Clearer Goals Better interaction with customers but most of all... more business for your company!
  • 26. for

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