Instagram Made Easy
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Instagram is the “it” thing in social media. Find out how your business can benefit from this platform and grow sales online. This 3 hour workshop will teach you the following: • How to start an Instagram page for your business • How to gain followers and keep them engaged daily • How to integrate Instagram into your current marketing plan • Apps that can be used to make your photos stand out & save you time
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Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Instagram Made Easy
- 1. Facilitated by Chisa D. Pennix-Brown, MBA LADYBIZNESS.CO INSTAGRAM MADE EASY
- 2. Welcome & Agenda • Please turn phones to silent or vibrate • Ask questions • Facilitator & Introductions • Follow the Facebook page www.FB.com/LadyBiznessInc
- 4. BUSINESS ACCOUNT GO TO SETTINGS SWITCH TO BUSINESS ACCOUNT ACCEPT ALL THE PROMPTS THEN LINK IT WITH YOUR FACEBOOK BUSINESS PAGE
- 5. INSIGHTS Name Followers Posts Impressions (Days & Times) Gender & Age & Location of your followers Top Posts
- 6. DISCOVER CONNECT WITH CONTACTS IN YOUR PHONE NEW SUGGESTIONS ALL SUGGESTIONS YOU CAN CHOOSE TO FOLLOW PEOPLE TABS FACEBOOK CONTACTS
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- 9. NAVIGATION HOME SEARCH NEW POST LIKED ACCOUNT
- 10. SEARCH USING THE MAGNIFYING GLASS TO FIND NEW POSTS AND PEOPLE TO FOLLOW COMBINES VIDEO IN CATEGORIES & PHOTOS BASED ON WHO YOU FOLLOW, WHO IS FOLLOWING YOU, AND GENERAL SUGGESTIONS
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- 18. SHARE OR DELETE
- 19. BLOCK OTHERS
- 20. CONTENT CREATION SNACKABLE VALUABLE THE SWEET SPOT High Quality/ShareableQuick to Consume
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