Instagram can be a powerful marketing tool for translators to showcase their work, expertise, and personality. The key aspects discussed include using Instagram to share photos, videos and stories related to one's work and interests, linking Instagram to other professional websites and profiles, and engaging with others on the platform in an authentic way to build credibility and brand awareness over time. The takeaway message is that translators should utilize Instagram to give potential clients a glimpse into who they are while representing their business in a consistent, values-aligned manner.