This document discusses social media and its benefits for businesses. It notes that social media is not just for kids or cats, and can help businesses in many ways like being found, connecting with customers, building community, getting expert advice, and promotion. Some key stats include that 500 million people use Facebook daily, over 50% of users look but don't post, and people over 55 are the fastest growing age group on social media.

2. WHAT IS SOCIAL MEDIA?

5. MYTH BUSTING

6. DOESN’T HAVE TO BE COMPLICATED

7. NOT JUST FOR KIDS
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8. NOT JUST FOR CATS
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9. NOT FOR B2C
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10. HOW DOES SOCIAL MEDIA
HELP YOUR BUSINESS
OBJECTIVES?

11. Be Found

12. Connect with
Customers

13. Community

14. Expert

15. Promote

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17. 500 million users

18. 50% look but don’t
post

19. 55 to 64 is the fastest
growing age
demographic

20. People are 72% more
likely to make a
future purchase from
SME

21. Most people (85%)
feel more
connected to an
SMB after they
follow
(

22. People want to share
ideas and get
feedback (61%)

23. How it works
140 characters – no more!
Encourage people to follow you
Choose people to follow
That’s It!

24. Great for
Sharing links
Receiving and sharing feedback
Talking to your customers
Networking with contacts

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27. Launched in 2004 as a
network for students
only

28. Worldwide, there are
over 950 million
Facebook users.
(

29. 500 million people
log onto Facebook
daily, a 48% increase
from 2010 to 2011.

30. This is where your
customers are

32. 16 Million
local business pages
have been created as
of May 2013

33. Facebook users are
53% female and 47%
male.

34. Average time spent
per Facebook visit is
20 minutes.

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36. Launched in 2003

37. 259 million Users

38. 8,000 groups created
weekly

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40. Launched 2010

41. 70 million Users

42. 259 million Users

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