http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to
negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. In business, Intel co-founder Andy Grove has described a strategic inflection point as “an event that changes the way we think and act.” Each of these definitions describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until
after it’s passed.
"Real loyalty isn’t created at the close of the sale. It’s created when the brand & the customer become intimate through multiple interactions before, during & after the purchase." Read more in Aimia's report, 'Rewarding Interactions; Are You Ready for Customer Intimacy'
Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to foster attitudinal loyalty; to build and capitalize on the emotional connections engaged customers have with their preferred brands.
This presentation discusses the benefits and drawbacks of rewarding customers for such behaviors and transactions and information sharing, as well as the challenges and opportunities of rewarding customers for actions that show genuine engagement and advocacy. It also examines the competitive advantage companies can create by building a loyalty program that rewards customers for all three, as well as how to do so
20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of ...Dick Raman
Social Media Day 2013 in Miami #SMdayMIA
Presentation by Dick Raman
When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers.
Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device.
In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to
negative curvature, or vice versa. In political science, an inflection point is a moment in history that dramatically alters a geopolitical situation, for better or worse. In business, Intel co-founder Andy Grove has described a strategic inflection point as “an event that changes the way we think and act.” Each of these definitions describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until
after it’s passed.
"Real loyalty isn’t created at the close of the sale. It’s created when the brand & the customer become intimate through multiple interactions before, during & after the purchase." Read more in Aimia's report, 'Rewarding Interactions; Are You Ready for Customer Intimacy'
Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to foster attitudinal loyalty; to build and capitalize on the emotional connections engaged customers have with their preferred brands.
This presentation discusses the benefits and drawbacks of rewarding customers for such behaviors and transactions and information sharing, as well as the challenges and opportunities of rewarding customers for actions that show genuine engagement and advocacy. It also examines the competitive advantage companies can create by building a loyalty program that rewards customers for all three, as well as how to do so
20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of ...Dick Raman
Social Media Day 2013 in Miami #SMdayMIA
Presentation by Dick Raman
When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers.
Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device.
In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Apresentação em inglês feita pelo CEO da PSFK, Piers Fawkes, sobre o futuro do varejo, durante o Congresso da Abrasce. Leia mais em http://jconline.ne10.uol.com.br/canal/economia/nacional/noticia/2014/09/21/o-futuro-do-varejo-e-movel-e-conectado-146857.php
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
10 Reasons Why You Need a Digital Customer Loyalty ProgramPassKit
Get started at https://loopyloyalty.com/.
Loopy Loyalty allows you to design your digital loyalty card, manage your campaign with custom tools, and even includes an app to stamp your customers' digital cards.
Get the app here: https://itunes.apple.com/us/app/loopy-hd/id945301614
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsAdam Schoenfeld
An overview of Twitter for B2C businesses I recently presented for a group of venture capitalists. The deck touches on the following points:
1. Why do consumer businesses care about Twitter?
2. How is Twitter being used - high level?
3. How is Twitter being used for customer service and market - specifics
4. Take Aways
5. Trends to watch
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
A presentation of the 7 P's in a bank's environment: Prices, Product, Place, Promotion, People, Physical Evidence, Process & Partnerships.Applying the framework to it's online banking and e-commerce.
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Apresentação em inglês feita pelo CEO da PSFK, Piers Fawkes, sobre o futuro do varejo, durante o Congresso da Abrasce. Leia mais em http://jconline.ne10.uol.com.br/canal/economia/nacional/noticia/2014/09/21/o-futuro-do-varejo-e-movel-e-conectado-146857.php
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
10 Reasons Why You Need a Digital Customer Loyalty ProgramPassKit
Get started at https://loopyloyalty.com/.
Loopy Loyalty allows you to design your digital loyalty card, manage your campaign with custom tools, and even includes an app to stamp your customers' digital cards.
Get the app here: https://itunes.apple.com/us/app/loopy-hd/id945301614
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsAdam Schoenfeld
An overview of Twitter for B2C businesses I recently presented for a group of venture capitalists. The deck touches on the following points:
1. Why do consumer businesses care about Twitter?
2. How is Twitter being used - high level?
3. How is Twitter being used for customer service and market - specifics
4. Take Aways
5. Trends to watch
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
A presentation of the 7 P's in a bank's environment: Prices, Product, Place, Promotion, People, Physical Evidence, Process & Partnerships.Applying the framework to it's online banking and e-commerce.
Why Your Business Needs a Mobile ApplicationsDivyaConsagous
Today, mobile phones are an integral part of everyone's life. The invention of mobile apps which is doing good rounds across all industries. Mobile applications are playing a vital role in every type of business regardless of their size and type. Let’s see our PPT which briefs you about Why Your Business Needs a Mobile Applications.
What is Digital Customer Experience, and How Can You Improve YoursNirvana Canada
Customer experience is a term used to describe a customer’s journey as they explore and discover your brand. In real life, this experience can include interactions with your people and products, which leads customers to form an opinion of your brand. Whether that opinion is positive, neutral, or negative depends heavily on how these interactions play out.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Whitepaper: The Chief Marketing Officer’s Guide to Higher Quality Leads Creat...Bryan Young
Examines ways that enterprise executives can plan and execute critical strategies to improve the quality of leads attributed to digital marketing campaigns.
How your fidelity cards will become a successStampKey Ltda
The fidelity card - also known as loyalty card, punch card or stamp card - is still one of the most widely used marketing tools for many businesses. Learn how
you can effectively create customer loyalty for your business and why it pays off
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
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Tarifah | Why Should You Choose a Digital Loyalty Platform ?!
1. Why Should you Choose a
Digital Loyalty Platform ?
Digital Loyalty Platform
Vs.
Paper Punch Cards
2. INTRODUCTION
Customers are the lifeblood of your business. Without them, your award-winning Angus burgers,
full-fledge fitness center, or runway-worthy haircuts wouldn’t be possible. But a customer who
only visits once won’t help to create a thriving business. What you need are repeat customers
and new customers. Over 100 years ago, loyalty programs were born and have since become
integral to the success of every business.
Effective loyalty programs bring customers back more often & lead to higher profits, but many
small businesses have failed to upgrade from paper punch cards to Loyalty 2.0 digital platforms.
Digital
Loyalty
Platform
Paper
Punch
Cards
vs.
3. THROWTHE PAPER PUNCH CARDSAWAY
5 Ways Makes Digital Loyalty Platforms a Clear Winner!
Continues
Communication
Real-time
Insights
Social Media
Engagement
Customer
Awareness
Customized
Promotions
Fraud
Prevention
One-stop-shp
App
4. CONTINUES
COMMUNICATION
Paper punch cards communicate through paper. Digital loyalty programs like Ta3rifah com-
municate through emails, SMS and mobile applications. This means when you’re offering a new
deal or have other important announcements, you can effectively reach all your customers - or
a specific segment of your choice - through the platform in single clicks. This connection is also
useful for re-engaging customers who haven’t visited your business in a long time.
5. REAL-TIME
INSIGHTS
You use data to make every decision so why shouldn’t you expect the same from your loyalty
program? Digital loyalty programs like Ta3rifah - as opposed to paper punch cards - are able
to provide powerful data and customer insights. Good loyalty programs provide insights on cus-
tomer demographics, visit frequency, busy and slow periods, etc. The best loyalty programs al-
low you to leverage this information.
Imagine if your loyalty program showed you that Thursday afternoons are always slow, but that
you could offer double loyalty points for visits during those hours. You can increase customer
traffic during traditionally slow periods and help justify the overhead. These are the types of in-
sights and actions Ta3rifah platform enables, with businesses seeing upwards of 80% increases
in customer traffic from campaigns.
6. SOCIAL MEDIA
ENGAGEMENT
Carving out a social media presence for your
business is a necessity for getting ahead of
the competition. When your customers are
excited about your business, it should be easy
for them to share it with their networks, and it
shouldn’t require solicitation from you or your
employees. In a recent Facebook study, 87%
of people “Like” businesses on Facebook (1),
and these Fans are 2 times more valuable
than average customers (2).
Infact,1Facebook“Like”canleadto200+views
of that business’s page by a Fan’s friends (3).
The right digital loyalty program will continu-
ously increase your social presence without
any employee involvement.
7. CUSTOMER
AWARENESS
No matter how appealing or generous, if your customers don’t know your loyalty program exists,
it won’t be successful. Punch cards are easy to stack next to your POS, but customers often
don’t notice them without an employee speaking up and pointing them out.
Digital loyalty programs, such as Ta3rifah, reaches out customers on the go! As customer con-
tinue purchasing from different stores and in different time, we build up a personalized and
dynamic profile for each and every one of your customers, and accordingly send him/her per-
sonalized promotions that matches his/her interest, and according to the segment selection
criteria you pick.
8. CUSTOMIZED
PROMOTIONS
Most paper punch cards offer only one
reward upon reaching X number of visits.
Although these rewards may appeal to
some customers, they won’t appeal to all.
Digital loyalty platforms like Ta3rifah en-
able you to tailor your program to your
business’s unique personality, goods and
services. One may assume that custom-
ers will always choose cash over rewards,
however studies have shown that cus-
tomers prefer mostly something ‘special’
instead!
9. ONE-STOP
SHOPAPP
Consumers are enrolled in more loyalty programs than ever. The average household is signed
up for 22 programs, but only actively participates in 9 of them (4). Wallets, glove boxes, and junk
drawers across the country are filled with loyalty cards that consumers have every intention of
using but flat out forget about. The benefit of a universal loyalty program is that one smart-
phone app works at all businesses within the network. Now instead of having individual punch
cards for the local convenience stores, a customer only needs one card or smartphone app.
When the pet store across the street joins the same universal loyalty network, consumers can
immediately use their existing app to earn points. In Ta3rifah’s case, new businesses plug into a
network with millions of existing members from day one. Your digital loyalty program’s reach and
recognition are powerful from the moment you turn it on.
10. FRAUD
PREVENTION
Paper punch cards can’t offer tracking capabilities and therefore expose stores to internal fraud
when employees add extra punches or stamps to customer cards. Customers can also cheat
the system. Big brands such as Subway and Cold Stone Creamery terminated their paper loy-
alty programs in some countries after customers duplicated paper reward cards and stamps
using their home computers (5). Digital loyalty programs protect businesses with security fea-
tures like proprietary cards, technology apps and accessible program activity.
11. “CREATING A BETTER MARKETPLACE”
The Region’s Most Innovative Loyalty Platform
(1) Source: Corkery, Colleen. “What Motivates People to “Like” or “Unlike” Brands on Facebook.” VR Marketing Blog. N.p.,
14 Nov. 2012. Web. (2) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Better In A Connected
World.” Facebook MENA. 15 Sept. 2012. (3) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Bet-
ter In A Connected World.” Facebook MENA. 15 Sept. 2012. (4) Source:Berry, Jeff. “Bulking Up: The 2013 COLLOQUY
Loyalty Census.” Colloquy. 2013. Loyalty One Research Group. 8 Oct. 2013. (5) Source: Ogles, Jacob. “Fraud Sinks
Subway’s Sub Club.” Wired.com. Conde Nast Digital, 21 Sept. 2005. Web.