The document provides guidance on creating brand champions and building an engaged workforce. It discusses the importance of inside-out branding where employees consistently deliver on an organization's brand promise. When employees believe in the brand and are brand ambassadors, it leads to increased customer satisfaction, retention, and growth. The document outlines strategies for building a tribe of engaged employees such as defining behaviors, keeping communication consistent and simple, celebrating successes, and making the brand message impossible to avoid. It emphasizes that employees now determine brands more than any other marketing.
Protecting the Employer Brand You May or May Not Have 2014Verify Recruitment
Great companies attract great people. And there has never been a better way to improve your employer brand. Employer branding is key to letting your audience know who you are and why people love working in your organisation.
This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.
Protecting the Employer Brand You May or May Not Have 2014Verify Recruitment
Great companies attract great people. And there has never been a better way to improve your employer brand. Employer branding is key to letting your audience know who you are and why people love working in your organisation.
This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.
Step by Step details of how I recruited 5,000 loan originators and builders, Realtors to refer over 67,000 closed customers in 8 Years for over $27,000,000 Revenue
About Scoreinc.com
Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service. Contact Score for more information at 877-876-5921 or by visiting the following pages:
www.scoreinc.com
Credit Repair Merchant Services: http://www.scoreinc.com/getting-paid.php
Fair Debt Collection Practices
http://www.scoreinc.com/fdcpa.php
Credit Repair Business Training http://www.scoreinc.com/members.php
Credit Repair Software:
http://www.scoreinc.com/software.php
Credit Repair Solutions:
http://www.scoreinc.com/score-way.php
To become truly successful, a company needs to acknowledge and honor the relationship it has with its customers. And this commitment should be reflected in everything the company does--from creating a mission statement, to treating customers like partners, to doing the kind of business that guarantees customer satisfaction.
Step by Step details of how I recruited 5,000 loan originators and builders, Realtors to refer over 67,000 closed customers in 8 Years for over $27,000,000 Revenue
About Scoreinc.com
Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service. Contact Score for more information at 877-876-5921 or by visiting the following pages:
www.scoreinc.com
Credit Repair Merchant Services: http://www.scoreinc.com/getting-paid.php
Fair Debt Collection Practices
http://www.scoreinc.com/fdcpa.php
Credit Repair Business Training http://www.scoreinc.com/members.php
Credit Repair Software:
http://www.scoreinc.com/software.php
Credit Repair Solutions:
http://www.scoreinc.com/score-way.php
Become an Employer of Choice by Investing in these 6 Key Employer Branding St...WilsonHCG
We’ve all heard about the global war for talent. But how do you win it? WilsonHCG’s Fortune 500 Top 100 Employment Brands Report defines the elements that make up a well-rounded employer brand and ranks companies based on their success in each category. These best-in-class companies provide a benchmark for effective employment branding tactics that you can incorporate into your organization.
In this one-hour webcast, “Become an employer of choice by investing in these 6 key employer branding strategies,” WilsonHCG’s CEO John Wilson, along with Glassdoor’s, Director of Client Services & Implementation Kelly Payne will reveal the six key traits of employment brands and the practices of highly ranked organizations that make them stand out. Join us to learn how to incorporate these best practices into your talent acquisition strategy and become an employer of choice.
Employer Brand Message Guidelines (Thermo Fisher)HR Open Source
This template was contributed to by Charlotte Marshall and the Employer Brand team at Thermo Fisher as a resource for their HROS case study, "How Thermo Fisher Used Storytelling To Build Their Employer Brand"
Our insight reveals that in the current marketplace, employer brands that connect emotionally, through meaning and purpose, are attracting candidates who will become the most productive, engaged and loyal employees, which in turn, allows companies to achieve greater business results.
Step by Step details of how I recruited 5,000 loan originators and builders, Realtors to refer over 67,000 closed customers in 8 Years for over $27,000,000 Revenue
About Scoreinc.com
Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service. Contact Score for more information at 877-876-5921 or by visiting the following pages:
www.scoreinc.com
Credit Repair Merchant Services: http://www.scoreinc.com/getting-paid.php
Fair Debt Collection Practices
http://www.scoreinc.com/fdcpa.php
Credit Repair Business Training http://www.scoreinc.com/members.php
Credit Repair Software:
http://www.scoreinc.com/software.php
Credit Repair Solutions:
http://www.scoreinc.com/score-way.php
To become truly successful, a company needs to acknowledge and honor the relationship it has with its customers. And this commitment should be reflected in everything the company does--from creating a mission statement, to treating customers like partners, to doing the kind of business that guarantees customer satisfaction.
Step by Step details of how I recruited 5,000 loan originators and builders, Realtors to refer over 67,000 closed customers in 8 Years for over $27,000,000 Revenue
About Scoreinc.com
Scoreinc.com, Inc., headquarter in Mayaguez Puerto Rico USA, with offices in Mobile Alabama, is a leading provider of services to the derogatory credit sector of the financial service industry through its Scoreway® Software Solution and credit report accuracy dispute services. The Scoreway® platform provides an end-to-end management solution that helps the companies that we serve manage the credit review and dispute process and to improve controls and profitability. Scoreinc.com services an ever growing list of mortgage company’s, banks, credit unions, Realtors®, builders and credit service organizations through its innovative technology and credit report accuracy service. Contact Score for more information at 877-876-5921 or by visiting the following pages:
www.scoreinc.com
Credit Repair Merchant Services: http://www.scoreinc.com/getting-paid.php
Fair Debt Collection Practices
http://www.scoreinc.com/fdcpa.php
Credit Repair Business Training http://www.scoreinc.com/members.php
Credit Repair Software:
http://www.scoreinc.com/software.php
Credit Repair Solutions:
http://www.scoreinc.com/score-way.php
Become an Employer of Choice by Investing in these 6 Key Employer Branding St...WilsonHCG
We’ve all heard about the global war for talent. But how do you win it? WilsonHCG’s Fortune 500 Top 100 Employment Brands Report defines the elements that make up a well-rounded employer brand and ranks companies based on their success in each category. These best-in-class companies provide a benchmark for effective employment branding tactics that you can incorporate into your organization.
In this one-hour webcast, “Become an employer of choice by investing in these 6 key employer branding strategies,” WilsonHCG’s CEO John Wilson, along with Glassdoor’s, Director of Client Services & Implementation Kelly Payne will reveal the six key traits of employment brands and the practices of highly ranked organizations that make them stand out. Join us to learn how to incorporate these best practices into your talent acquisition strategy and become an employer of choice.
Employer Brand Message Guidelines (Thermo Fisher)HR Open Source
This template was contributed to by Charlotte Marshall and the Employer Brand team at Thermo Fisher as a resource for their HROS case study, "How Thermo Fisher Used Storytelling To Build Their Employer Brand"
Our insight reveals that in the current marketplace, employer brands that connect emotionally, through meaning and purpose, are attracting candidates who will become the most productive, engaged and loyal employees, which in turn, allows companies to achieve greater business results.
Sigi Kaltenecker´s talk on evolutionary change management and leadership given at the LKCE13 conference in Hamburg, the ISO workshop in Vienna and the SUGSA meeting in Johannesburg (November 2013).
You Can't Change Culture, But You Can Change Behavior (DevOpsDays Rome 2012)dev2ops
Presentation by Damon Edwards at DevOpsDays Rome 2012.
Topics:
• What do we mean by "Culture"?
• DevOps Vision defined
1. See the system
2. Focus on flow
3. Recognize feedback loops
4. Look for continuous improvement opportunities
• Examples of techniques that high performing companies use
SAFe City Workshop: Portfolio & Program Prioritisation In PracticeMartin Burns
Don Reinertsen’s fully quantified Cost of Delay model for prioritising backlogs sourced from many stakeholders is inspired, but many organisations struggle with implementing it and abandon attempts to have a rational discussion about value because “it’s too hard to quantify in real money”. And often, it is hard to forecast real money, and other factors such as Risk really do play a part in understanding value.
This simulation provides a concrete model that enables exploration of a practical CoD prioritisation and sequencing model (based on the version used in SAFe) and an experience of operating it in a group setting.
How to prepare for the Non Executive Director Interview Richard Davies
I share practical tips to help you increase your chances of landing and being successful in an interview for a NED or Non Executive Director position. This is also available as a webinar with Q&A on BrightTalk
https://www.brighttalk.com/webcast/14157/369031?utm_campaign=knowledge-feed&utm_source=brighttalk-portal&utm_medium=web
Today’s job seekers think and act differently. Attracting and retaining top talent takes a mix of new-school technology and old-school sensibility. The good news: Developing a sound strategy is well within your reach.
Stacy Bauer, Co-Founder of BauerGriffith, LLC, Heidi Hoyt, Skoda Minotti's Managing Director of Staffing, and Laura Rohde, Skoda Minotti's Managing Director of HR Services, share their views about staffing challenges and opportunities for organizations of every size and scope.
The Value of Developing Relationships in SellingJames Muir
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
Reflections is a guide to help companies and candidates alike to get more out of their recruitment processes. Created by Neon River, a specialist internet and technology industry focused executive search firm, it also provides valuable insight on company compensation structures.
Improve your hiring process - define your work ethicHarry Hecht
Work ethic is about a set of ideas, beliefs, and patterns of behaviors. Before you can look for work ethic synergies and possible conflicts from a job applicant you must first define your organization’s corporate culture.
Finding, Hiring and Engaging Superstar Employees for Your Small BusinessKabbage
If you’re a small business owner, you spend a lot of your time wearing many hats. One of them is the human resources (HR) hat that requires you to recruit, hire, train, evaluate, compensate, and engage with employees – all while you are managing everything else. With so many moving components, how do you achieve HR excellence in a small business?
This presentation covers the five best practices that small business owners should execute to find, hire, and engage superstar employees
Covers:
- Trends in Recruitment
- How culture changes as a company scales and how the culture shift impacts recruitment
- How to set realistic hiring expectations in order to hire quality candidates
- Hiring strategies for technical roles
Similar to Inspiration inc. inside-out branding (20)
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
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How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. outline
•
•
•
•
•
•
inside out branding – what it isn’t – and what it is
who gets it?
who doesn’t?
why it matters
where to start
top10 list for building your tribe
8. what it really means to deliver
your brand promise
• the promise comes to life in every customer interaction,
whether in person, online, by phone
• your employees believe in the brand
• they live the brand
• they sell the brand
• they ARE the brand
9. what it really means to deliver
your brand promise
• they know how to interact with internal and external
stakeholders
• they are engaged, energized, productive
• they are brand champions
• they are also:
– more satisfied
– stay longer
– and tell their friends
15. increased growth and profitability
• organizations with higher than average levels of employee
engagement realized 27% higher profits, 50% higher sales and
38% above average productivity (Gallup)
• 68% of customers leave because of poor employee attitude
(Parkinton and Buston Study)
• 70% of customers brand perception is determined by
experience with its people (Ken Irons, Market leader)
• 5% increase in employee retention can generate up to an 85%
increase in profitability (Harvard Business Review)
16. and there’s more
• companies with a highly engaged workforce improved
operating income by 19.2% over a 12 month period;
those with low engagement scores saw operating
income decline over the same period by 32.7% (Towers
Watson)
• engaged organizations grow profits as much as three
times faster than their competitors
• highly engaged organizations have the potential to
reduce staff turnover by 87% and improve performance
by 20% (Corporate Leadership Council)
17. the bottom line
• companies are investing in Business-to-Employee (B2E)
branding for the same reasons they invest in Business-toConsumer (B2C) or Business-to-Business (B2B) branding
• helping employees consistently deliver a brand promise and
values to customers
– strengthens the brand
– impacts customer experience
– creates customer brand advocates
– improves the bottom line
19. all the advertisements,
brochures, point of sale
materials, PR and digital
marketing you do has less
impact on your brand than one
customer encounter
with one employee.
20. how it used to be
•
•
•
•
brands were determined by mass advertising
customers had life-long loyalty to one company
employees often did, too
less competition
21. what’s changed
1. generation Y
not ‘employees for life’
work to live, not other way around
2. social media
one customer has one bad experience - everyone knows about it
3. fierce competition
not just from a group of well known, local competitors
but from the whole world
25. breaking through to reach your
toughest audience: the KN story
be creative
be unexpected
make it fun and relatable
tie activities to specific behaviours
be consistent
be authentic
31. top 10 list for building your tribe
1. include every employee
if your receptionist doesn’t smile, no logo in the world will change what your
customers think about what your company stands for
2. be specific
define behaviours: Walmart - “Look every customer within 12 feet in the eye,
and greet them”
3. be consistent
regular employee communication is essential – it’s not a one-meeting deal
32. top 10 list for building your tribe
4. keep it simple
don’t over complicate – use simple processes on a regular basis to engage
employees
5. define your brand’s purpose, not just its
promise
help employees understand why they’re here - “we outperform so your
business can, too”
6. your brand should be everywhere
make your brand’s message, purpose, philosophy and behavior impossible to
avoid!
33. top 10 list for building your tribe
7. tell them why they should care
create an emotional and a rational reason employees should make the
effort to represent your brand the right way
8. be passionate
if you aren’t passionate about the brand, no one else will be
9. ask for feedback
don’t just tell - listen. start a conversation
34. top10 list for building your tribe
10. reward success
if employees are living your brand, celebrate that success
38. Job Advertisements
• Job advertisements and postings should not contain
statements, qualifications or references that relate
directly or indirectly to one of the prohibited grounds
under the Human Rights Code
39. Job Advertisements
Definition
• Prohibited grounds: race, ancestry, place of origin,
colour, ethnic origin, citizenship, creed, sex, sexual
orientation, gender identity, gender expression, age,
record of offences, marital status, family status or
disability
41. Job Advertisements
• Job requirements should be reasonable, genuine and made
in good faith
incidental duties vs. essential duties
preferences vs. requirements
42. Job Advertisements
• Job requirements: is it an essential duty?
• Examples
– physical requirements
– driver’s licence
– frequent travel
– recent graduates or students
– citizenship requirements
43. The Interview
• Do not ask any questions that relate to the prohibited grounds
under the Human Rights Code
– age (unless required for job)
– marital or family status (unless family hiring policy)
– child care arrangements or if planning on starting a family
– religion
– place of birth
– sexual orientation
44. The Interview
Special Employment Exemption
• A religious, philanthropic, educational, fraternal or social
institution or organization that is primarily engaged in serving
the interests of persons identified by a prohibited ground
45. The Interview
• ASK questions that relate to the job requirements and
qualifications
• Can expand scope of questions in an interview compared to
a job application
46. The Interview
Test for Discrimination in Hiring
1.
2.
3.
Candidate was qualified for the job but not hired
Person selected was no better qualified than the applicant
Person selected lacked the distinguishing Code related
features of the applicant
Kartuzova v. HMA Pharmacy Ltd., 2012 HRTO 328
47. The Interview
Damages Summary
•
•
•
Damages ranged from $1,500.00 to $5,000.00 for
discrimination during an interview, plus loss of wages in some
cases
Family status a common category
Higher damages up to $15,000.00 for sexual harassment
49. The Interview
Shake Up The Interview
• Change up the way standard interview questions are asked
• Ask probing questions
• Energize, confuse, comfort and confront applicants
C. Smith and C. Stephenson, Arryve, Harvard Law Review
51. References
• How well do you really know the candidate?
Tips
• Obtain the consent of the candidate
• Contact 2 to 3 references
• At least one from the most recent employer
53. References
• Instead of asking whether the candidate was
fired, you can ask:
– Why did candidate leave?
– Would you hire candidate again?
54. References
• Ask how was the candidate’s:
– Communication skills
– Time management
– Organizational skills
– Ability to work independently
– Problem solving
– Productivity
– Quality of work
– Enthusiasm and personal contribution
55. The Offer Letter
Benefits of an Offer Letter
• Confirms expectations
• Outcome of negotiations
• Legal protection for the company
56. The Offer Letter
Conditional Offer of Employment
• Used when requesting sensitive information
• Examples: driver’s license, educational credentials, police
record checks, proof of Canadian citizenship or ability to work
in Canada
May have duty to accommodate if disability disclosed
57. The Offer Letter
Conditional Offer of Employment
• Physical fitness testing
• Medical tests
• Psychological or personality profile tests
58. The Offer Letter
Essential Clauses
•
•
•
•
•
•
Position and compensation
Job duties
Benefits
Probationary period
Termination / Resignation
Confidentiality
59. The Offer Letter
Optional Clauses
•
•
•
•
Bonuses and commissions
Non-solicitation
Temporary layoff
Business expenses
60. The Offer Letter
Clauses to Leave Out
• Content that can be covered by policy or employee
handbook
• Topics covered under the Employment Standards Act
• Non-competition clause
61. The Offer Letter
Signing the Offer of Employment
• All terms in one document
• Provide to employee in advance of start date
• Offer must be signed and returned prior to start date