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www.bigstudioconsulting.com
1 Broadway. 14th floor
Cambridge MA 02142
info@thebig-studio.com
Big Studio Beer & Brainstorming Session
Facilitated by Michael Tuccinard
Reebok Zombie Apocalypse
About the
Session
What is Beer and Brainstorming
It’s a workshop where Big Studio guides
clients through design thinking principles
and rapid brainstorming exercises to get
to unique solutions.
Oh, and we sample a beer or two from
around the world
Reebok Session Overview
Since it was close to Halloween, we decided
to use horror movies as a theme.
•  We asked teams to design products that
Reebok could sell to help people survive a
zombie apocalypse, Freddy nightmare or
Jason encounter
•  We examined existing Reebok products
and used them as inspiration.
•  Each team pitched their products as part
of a classic horror story.
SCENARIO	
  
DEVELOPMENT	
  
STORY	
  
DEVELOPMENT	
  
PRODUCT	
  
DEVELOPMENT	
  
PRODUCT	
  
PITCH	
  
20	
  min.	
  	
   20	
  min.	
  	
   25	
  min.	
  	
   10	
  min.	
  	
  
Defining the story elements
Each teams select a person and place card
Creating our backstories	
  
Person (hero) card	
   Location card	
  
•  Smart bookworm
•  Jock
•  Retired cop	
  
•  Cabin in the woods
•  Empty warehouse
•  Old mansion	
  
+
Rapid listing exercise
Teams took 5-7 minutes each to define attributes about our hero’s and the location
Defining the story elements
Teams randomly select a conflict card to introduce into the story
Introducing a conflict	
  
Conflict Card	
  
Disrupting the story
Based on the conflict (villain) the teams refocus their stories
Defining the story elements
Teams select existing reebok products as inspiration for creating their new Reebok products
Creating a solution	
  
Concept sketch exercise
Each team sketches new product ideas to help their hero escape
Story telling exercise
The teams puts it all together in a story format using Big Studio story sheets as guides
The pitch:
Teams had 5-7 minutes to sell their new products
Join	
  us	
  for	
  our	
  next	
  session	
  
info@thebig-­‐studio.com	
  	
  

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一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 

Reebok Zombie Apocalypse

  • 1. www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 info@thebig-studio.com Big Studio Beer & Brainstorming Session Facilitated by Michael Tuccinard Reebok Zombie Apocalypse
  • 2. About the Session What is Beer and Brainstorming It’s a workshop where Big Studio guides clients through design thinking principles and rapid brainstorming exercises to get to unique solutions. Oh, and we sample a beer or two from around the world
  • 3. Reebok Session Overview Since it was close to Halloween, we decided to use horror movies as a theme. •  We asked teams to design products that Reebok could sell to help people survive a zombie apocalypse, Freddy nightmare or Jason encounter •  We examined existing Reebok products and used them as inspiration. •  Each team pitched their products as part of a classic horror story. SCENARIO   DEVELOPMENT   STORY   DEVELOPMENT   PRODUCT   DEVELOPMENT   PRODUCT   PITCH   20  min.     20  min.     25  min.     10  min.    
  • 4. Defining the story elements Each teams select a person and place card Creating our backstories   Person (hero) card   Location card   •  Smart bookworm •  Jock •  Retired cop   •  Cabin in the woods •  Empty warehouse •  Old mansion   +
  • 5. Rapid listing exercise Teams took 5-7 minutes each to define attributes about our hero’s and the location
  • 6. Defining the story elements Teams randomly select a conflict card to introduce into the story Introducing a conflict   Conflict Card  
  • 7. Disrupting the story Based on the conflict (villain) the teams refocus their stories
  • 8. Defining the story elements Teams select existing reebok products as inspiration for creating their new Reebok products Creating a solution  
  • 9. Concept sketch exercise Each team sketches new product ideas to help their hero escape
  • 10. Story telling exercise The teams puts it all together in a story format using Big Studio story sheets as guides
  • 11. The pitch: Teams had 5-7 minutes to sell their new products
  • 12. Join  us  for  our  next  session   info@thebig-­‐studio.com    

Editor's Notes

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