Insights Into Product Management from Interviews with Product Innovators

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If you are involved with creating and managing products, you likely have asked questions like these: What have successful product professionals learned through their failures as well as their victories? What are the practices and processes that create products that customers love? What do product managers, developers, and innovators really do?

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Insights Into Product Management from Interviews with Product Innovators

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Main takeaways: - User retention and engagement, Product suite expansion, Partnerships, and adjacent Products are possible approaches to extend Product life cycle - When branching out from your core Product, relevance to your current user base and relevance to your core competencies as well as minimizing the effort involved are the most important keys to success - The challenge of pivoting in a successful way to extend the Product life cycle or launch on a new tangential cycle is a question of strategy and product discovery. With each exploration, you learn something new which increases your odds of a successful pivot for the next attempt

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Main takeaways: -The first task of any PM breaking into the Enterprise World is to understand that unlike with Consumer products, you usually have a user and a customer, and they can be different people. -When selling an Enterprise product, your mission is not only to delight the end users in the organizations you serve, but firstly to convince their IT Admins or whoever holds the software purchasing power in those organizations to buy your product. -When validating or testing a new product or feature idea, it is tricky to overcome Agreement Bias from customers to distinguish between good and bad ideas. Asking customers, -"Do you think this would be valuable to your organization?” may not give you the data you need to prioritize your investments. -If you know what questions to ask, and use a proven method of asking subsequently specific questions to 5-6 potential customers, you can get a good sense of the appeal or willingness to pay of a product or feature idea.

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Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment. So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail? Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.

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Discover how Max Life Insurance revolutionized its hiring process with PMaps Job-Fit Assessments. This case study highlights how high scorers sold 2.1 times more policies, tackling performance issues effectively. With a 70% accuracy in predicting high achievers, PMaps' assessments streamlined recruitment, integrating seamlessly with HRMS for efficient data management. Max Life's success story showcases the power of PMaps in transforming talent acquisition and boosting sales performance. Download now to learn more! Follow us for more case study: https://www.pmapstest.com/case-study

Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study

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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

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Insights Into Product Management from Interviews with Product Innovators

1. Insights Into Product Management from Interviews with Product Innovators AIPMM WEBINAR SERIES

2. Follow: @AIPMM Use: #AIPMM #ProdBOK #Innovation Let’s Tweet!

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39. Q and A … Ask Questions. Our team is standing by to help. The webinar slides will be posted to our website and our Slideshare.net/aipmm page. The webinar recording will be posted at AIPMM.net for members.

40. Product Management Body Of Knowledge We will pick one winner from our attendees.

41. Product Management Productivity: How To Get Twice As Much Done In Half The Time Feb 20th 15 Competitive Intelligence Questions that Product Managers Need To Ask Mar 13 AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ Upcoming Webinars

Insights Into Product Management from Interviews with Product Innovators

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