The document discusses strategies used by various retailers. Apple stores have no signage or explicit naming, just a globally recognized symbol, and less than 50% of customers make a purchase. This implies an exclusive club atmosphere. Moochi ice cream uses an open front to attract customers but not all in groups purchase something, so group discounts could improve conversion rates. Breadtop bakery uses glass displays and open doors while staff speak multiple languages and have a very high purchase rate themselves.