Is video marketing worth your time and money? Here are some video marketing statistics that prove now is the right time to create your first video. Regardless of your organization's marketing goals, video is an incredibly useful tool. Check out these stats if you're still not convinced. For your video marketing strategy, we chose data from the last 12 months or so. According to them, video content is effective for getting new customers, nurturing new contacts, converting prospects to customers, and establishing trust. Take a look at what other marketers are seeing from video, and how consumers engage with videos for buying decisions. I hope these video marketing stats for 2022 remind you why you need video in your content marketing plan. This short list of video marketing statistics for 2022 should remind you why content marketing plans must include video. We can help you use video to align your 2022 marketing goals: contact hire@skillaproductions.com / www.skillaproductions/business

1. 10 video
marketing
stats for 2022

2. Video is the #1 form of
media used in content
strategy, overtaking
Hubspot
blogs and infographics

3. 88% of marketers are
committed to devoting
more dollars to video
campaigns in the future
Social Media Week
future

4. 84% of marketers rank
video creation skills
important when hiring
for a new
Marketing Position
Animoto

5. Marketing Strategy
Wyzowl
94% of video
marketers consider
video an important
part of their

6. 96% of marketers
have placed ad
spend on video.
Animoto
Video

7. Where to Start
17% of marketers who
don’t currently use video
say it’s because they
don’t know
Wyzowl

8. 88% of people say video
helps ease collaboration
and improves efficiency
Limelight
in the workplace

9. 69% of people say they’d
most prefer to learn about
a new product or service
by watching a short video.
Wyzowl
Video

10. 93% of brands got a
new customer
because of a video on
Social Media
Animoto

11. Support Calls
Wyzowl
43% of video
marketers say video
has reduced the
number of
they’ve received