Recycling, repurposing and promoting: making the most of your interview After investing time and money into a professionally produced interview, why not make the most of what you've done? Create blog posts, eBooks, shorter videos, and tweets using your long form interview. Can't think of anything to say on Twitter, Facebook, or LinkedIn? Examine the answers you've already given, and use snippets to increase engagement. This gives you something to share so you're active on social media, it also gives you a new way to share old content you've already created. Likewise, if you've got a video that's heavy on stats or how-tos, try to narrow it down into an easy-to-digest, visually pleasing infographic. Transcribe the interview and repurpose it for a blog post. Regular blog posts get people to your site. Your interview can even be organized and edited into an eBook if it's long and substantial enough. You might have to tweak transitions between topics or update some passages to fit the book's purpose. e-Books provide high-quality content to customers willing to sign-up and give you their info. By leveraging the time and money you've already spent on interviews, your budget and marketing hours will be maximized. Please hit the like if you learned something! Connect with us: www.skillaproductions/business