Here are some commonly used terms in video marketing. Enjoy!

1. 8 VIDEO
MARKETING
TERMS
1 A N A L Y T I C S
Uses patterns in data to measure and improve your
video marketing tracking by answering questions
like: What is the average amount of
playtime watched per user or per video?
2 C T A
AKA Call to Action is a clear and concise message
that encourages viewers to take prompt action. A
good call to action has to explain the benefits
people will get when they act.
3 I N - S T R E A M
A video advertisement played before, during or
after the streaming of video, animation, gaming
and music video content that the consumer has
requested (pre-roll, mid-roll, post-roll).
4 L I V E S T R E A M I N G
The broadcasting of live video to an audience over
the Internet. Differently from pre-recorded videos
that are typically cut and edited, live streaming is
happening in real-time and uncut.
5 R E A C H
Represents the size of your active audience, meaning
the total number of people who are given the
opportunity to watch your video on a social media
platform.
Understand the meaning behind some commonly
used industry jargon, especially if you are just
starting with video marketing.
V C R
AKA Video Completion Rate, or percentage indicating
the number of times that a video plays to the end.
V I D E O P L A Y E R
Type of media player that plays back the digital video
content. Without a video player, neither video content
nor video ads can be published on a site.
Y O U T U B E E N D S C R E E N
AKA End Card is a feature that appears in the last 5-20
seconds of a YouTube video. You can use it to promote
videos, subscriptions to your channel, playlists,
merchandise and external websites.
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