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PHILIPS PPT
This document provides a summary of a presentation by Kaushlesh Pandey on generating leads for business expansion of Philips India Pvt Ltd, with a focus on modular switches and sockets. The objectives are to improve sales, study the market potential in Pune, generate leads, and increase awareness and business. The presentation includes background on Philips, its products, divisions, competitors like Anchor and Legrand, learnings from interacting with projects and retailers, and conclusions on the experience gained.
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PHILIPS PPT
- 1. A Presentation on “Generating Leads forthe Business Expansion of the company” (with special reference to Modular Switches & Sockets) PRESENTED BY: KAUSHLESH PANDEY 2015-17 Under the guidance of Company Mentor: Mr. Durgesh Singh (Area Sales Manager) Faculty Mentor: Dr. Pooja Kushwaha (Head- Placement)
- 2. OBJECTIVES • To improvethe sales increase in the competitive market. • To study the market potential of Philips modular switches at Pune. • To generate leads for the further business. • To make the customers aware about the product. • To get the business to the company.
- 3. INDUSTRY CONSUMER ELECTRONICS LIGHTING AND HEALTHCARE FOUNDEDMAY 15,1891 FOUNDER GERARD PHILIPS FREDERIK PHILIPS HEADQUATERS AMSTERDAM,NETHERL ANDS AREA SERVED WORLDWIDE PROFIT 415 MILLION EURO NO. OF EMPLOYEES 105,365 (2014)
- 4. • Philips, theword which is the name of the founder of Philips company Gerard Philips.
- 5. • Gerard Philipswas established the company named Philips in 1891. Gerard Philips was a maternal cousin of Karl Marx in the Netherlands. • Light bulb was his first product. Other products such as vacuum tubes, was started to manufacture by the Philips Company in 1920. Electric Razor was introduced By the Philips Company in 1939. FRANS VAN HOUTEN BORN 1960, DUTCH Chief Executive Officer (CEO) Chairman of the Board of Management since April 2011 Responsibilities: Chairman of the Executive Committee Business Transformation, Internal Audit, Quality and Regulatory, Participations
- 6. ABHIJIT BHATTACHARYA Born 1961,Indian Executive Vice President & Chief Financial Officer (CFO) SOPHIE BECHU Born 1960, French/American Executive Vice President Responsibilities: Chief of Operations, Order to Cash Excellence, Procurement JEAN BOTTI Born 1957, French Executive Vice President Responsibilities: Chief Innovation and Strategy officer. ROB CASCELLA Born 1954, American Executive Vice President Responsibilities: Diagnosis & Treatment Businesses MARNIX VAN GINNEKEN Born 1973, Dutch/American Executive Vice President Responsibilities: Chief Legal Officer, General Secretary, Compliance DENISE HAYLOR Born 1964, English/American Executive Vice President Responsibilities: Chief Human Resources Officer, Culture EXECUTIVE COMMITTEE
- 7. ANDY HO Born 1961,Chinese Executive Vice President Responsibilities: Greater China Market RONALD DE JONG Born 1967, Dutch Executive Vice President Responsibilities: Global Markets (all except Greater China & North America), Government Affairs, Market-to-Order Excellence PIETER NOTA Born 1964, Dutch Executive Vice President Responsibilities: Personal Health Businesses; Chief Marketing Officer BRENT SHAFER Born 1957, American Executive Vice President Responsibilities: North American Market JEROEN TAS Born 1959, Dutch Executive Vice President Responsibilities: Connected Care & Health Informatics Businesses
- 8. OUR VISION At Philips,we strive to make the world healthier and more sustainable through innovation. OUR MISSION Improve the quality of people’s lives through technology-enabled meaningful innovations – as co-creator and strategic partner for the Philips businesses and complementary open innovation ecosystem participants. THE IMPACT OF INNOVATION • Today, Philips is a diversified health and well-being company. This diversity is also reflected in the organization, and allows to address the challenges and needs of people in a unique way. • They support people throughout their entire life, whether they are our solutions for baby and even prenatal care or imaging systems that improve healthcare. By bringing together experts from different disciplines, including experiences from across the broad innovation portfolio of Philips.
- 9. • Philips beganoperations in India in 1930 with the establishment of Philips Electrical Co. (India) Pvt Ltd in Kolkata as a sales outlet for imported Philips lamps. • In 1938, Philips established its first Indian lamp-manufacturing factory in Kolkata. • In 1948, Philips started manufacturing radios in Kolkata. • In 1959, a second radio factory was established near Pune . • In 1957, the company converted into a public limited company, renamed "Philips India Ltd". • In 1970 a new consumer electronics factory began operations in Pimpri near Pune; the factory was closed in 2006. • In 1996, the Philips Software Centre was established in Bangalore , later renamed the Philips Innovation Campus. • In 2008, Philips India entered the water purifier market. In 2014, Philip's was ranked 12th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory. IN INDIA
- 10. DIVISIONS Philips Consumer Electronics Philips Lighting Philips Medical Systems Philips Domestic Appliances and Personal Care B2B
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- 16. • “Generating leadsfor the expansion of business, with special reference to Modular Switches” is mainly concerned with penetration of Philips India Pvt Ltd. in Pune. But for my convenience, I have also gone through the distribution of Philips in the particular segment. • In the first part of my study I have met 55 Projects, and make them aware about the products that Philips offers. • In the second part of my study I focused on the retail market, met 45 retail dealers and studied how the products are distributed to them. • Some are Direct Accounts directly serviced by company while some are distributed through Indirect Accounts which are serviced through main dealers. WORKINGS
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- 18. SWOT Analysis STRENGTHS • Operatesaround 110+ production facilities. • Has a very strong R&D portfolio. • Market leadership and strong brand equity. • Customer loyalty is high WEAKNESS • Highly competitive market in electronic appliances from both local and international brands • Higher price quotient compared to competitors OPPORTUNITIES • Growth through the inorganic route is key to Philips. • Increasing demand for sustainable green lighting products. • Growing presence in emerging markets like China and India THREATS • Highly competitive business environment. • Exchange rate fluctuations • Availability of cheaper technology in local markets • Environmental and other government regulations • Counterfeit goods.
- 19. COMPETITOR ANALYSIS 1 GeneralElectric company 2. L&T 3. Le grand. 4. Havells 5. Anchor 6. Schneider • Competitors like Anchor ,Le-grand , Havells they have captured the market entirely. • Retailers are not aware about the modular switches of Philips. • Anchor and Le grand are providing switches in such rate that is impossible for Philips to provide. • Retailers are earning greater good profit from Anchor and Le grand they don’t want to switch from that brand
- 20. LEARNINGS • A greatersense of professionalism. • New connections. • Adopted new and improved skills. • More confident towards the career direction. • Punctuality in all aspects. • Be attentive to every single details. • Treat everyone with respect. • Do not be afraid to make mistakes. • Finish one project before starting other.
- 21. CONCLUSIONS This project hasprovided me enormous experience and responsibilities. I have enhanced my effectiveness through this project while working I have improved myself in different dimensions. This project has helped me thoroughly from the start till the end whether is to deal with the customer or with the dealers. I have noticed changes that emerged through this project I am really thankful to my industry mentor for his support and guidance. Gains from the Project • This project has given me the experience of corporate world. • This also provided me the exposure of how to deal with your colleagues or clients. • This project helped me to improve my communication • I have been through corporate environment because of this project • I have developed several skills through this project.