A quick insight into the BoP opportunity, challenges and emerging social business enterprises. How innovation plays a role here and what is the trend for the future.

1. Sandeep Goyal
18 Feb 2012
sandy2u@gmail.com
Presented on 18 Feb 2012 at JKPS International Conference on Creativity & Innovation:
“Breaking the barriers to reach the bottom of the pyramid”.

2. Capitalism Or/And Socialism
Profit Potential
+
Profit Social
Maximizing Capitalism
Businesses (Emerging)
- +
Social Potential
Not-for-
Profits
-
2

3. BoP Market– Challenge Or/And Opportunity
Opportunity
4 A’s
Affordable Accessible Customer Environment
Available Awareness Infrastructure Resources
Needs Market Complexity 3

4. Innovation – What does it mean at Base of the Pyramid?
[Def] A novel solution to a social problem that is more effective,
efficient, sustainable and create value for the society as a
whole rather than private individuals.
SMART – Simple, Meaningful, Actionable, Reliable and
Transformational
Constrained Innovation – Driven by Boundary Conditions
4

5. Constrained Innovation Sandbox
4 A’s
Price Minus
Value
Creation
Technology
Scalable
Plus
Consumer
5

6. Few examples !!
6

7. Rang De - Micro-Credit (India)
Affordable Accessible Go-Live - 26 Jan 2006
@ 16:48 Hrs
Available
Source: Individual Investors Crowd-Funding
<< Bridge>>
Rang << Peer-to-Peer Micro
Target: Micro-Entrepreneurs De Lending Platform>>
Statistics
 Social Investors (3447)
 Social Investments Raised (INR 65.1 mn)
 Borrowers Impacted (12,077)
 Repayment Rate (98.89%)
7

8. Rang De - How it works?
You / Me replaces Bank / FI As a Source of Credit
Cost of Micro-credit for the borrower reduces from 13.5% - 20% (Flat Rate) to 6% - 10%
8

9. Kopernik – Technology Marketplace (USA)
Awareness Accessible
Year 2009
Available Affordable
Technology Producers Online Technology
<< Bridge>> Kopernik Marketplace
Technology Users
Statistics
 Outreach: 67000 people / 11 countries
 Technologies disseminated: 12,800
 Funded Projects: 42
9

10. Kopernik – How it works ?
Step 1: Website shows the
available technologies.
Step 2: Local groups (NGOs) make
a choice as per need & apply
online for funding.
Step 3: After vetting, the project is
posted on the website so that you
can choose what you want to fund.
Step 4: The technology is shipped
directly to the local NGO, avoiding
middlemen.
Step 5: You get feedback about
how your donation has helped
people’s lives.
10

11. Thank You !!
11