Social Responsibility.
A Global Reflection about CSR
February, 27th. Reading Club
1   The Book
    CSR	
  
1   The Book
    CSR	
  




                    20 essays



               Same topic



                     Different
                    Perspective



                Perfect
               Overview
2   The Authors
    CSR	
  




                                 Academics
                  Business
                   Men



                             Politicians




                  Balanced Field
3   The Concept
    CSR	
  
3   The Concept
    CSR	
  
3   The Concept
    CSR	
  



                           CSR
       BUSINESS MANAGEMENT STRATEGY


                                 Middle & Long
              Excellence
                                 Term Success
4   The Structure
    CSR	
  
5   The Goals
    CSR	
  
3    The Goals
      CSR	
  


                                            CSR

                                                       BUSINESS
           UPRIGHTNESS
                                                      MANAGEMENT

                                                  Corporation value
                                                 does not lie only in
       Products and                               financial products
     Services have an                              (tittles, options,   Increase Company
                           Do your best to get
      opportunity fair                                                   Market Share and
                            back confidence      shares, …) but also
     value defined by                                                    Economic Profits
                                                  in human capital,
    social relationships                            knowledge and
                                                       reputation
3   The Goals
    CSR	
  




                                         Concerns
       Motivation            Private                  Social

              Maximize     Classic Business         Strategic Social
               Profits      Management              Responsibility

                Ethic      Friedman Social             Ethic
              Excellence    Responsibility           Management
6   Main Actors
    CSR	
  
6   Main Actors
    CSR	
  
6   Main Actors
    CSR	
  
7   The Tools
    CSR	
  
7   The Tools
    CSR	
  
8   The Profits
    CSR	
  
8   The Profits
    CSR	
  




                                                      Productivity
                                                        Increase
                                                     (Absenteeism,
                                                        FTQ,…)


                                                                Cost Reduction
              Consumers                   Collaborative
                                                                 (Agreements
              Preferences                   Working
                                                                Administration,
               Influence                  Environment
                                                                 Lawsuits,…)



                                Brand                 Confidence &
                            Differentiation            Reputation
Carlos Gutiérrez Montenegro
carlos.gutierrez@energylab.es

Edificio CITEXVI
Rua Fonte das Abelleiras, s/n. 36310, Vigo.
T_986 120 450 F_986 120 451
energylab@energylab.es
www.energylab.es

Innovation Reading Club - Social Responsibility. A global reflection about CSR

  • 1.
    Social Responsibility. A GlobalReflection about CSR February, 27th. Reading Club
  • 2.
    1 The Book CSR  
  • 3.
    1 The Book CSR   20 essays Same topic Different Perspective Perfect Overview
  • 4.
    2 The Authors CSR   Academics Business Men Politicians Balanced Field
  • 5.
    3 The Concept CSR  
  • 6.
    3 The Concept CSR  
  • 7.
    3 The Concept CSR   CSR BUSINESS MANAGEMENT STRATEGY Middle & Long Excellence Term Success
  • 8.
    4 The Structure CSR  
  • 9.
    5 The Goals CSR  
  • 10.
    3 The Goals CSR   CSR BUSINESS UPRIGHTNESS MANAGEMENT Corporation value does not lie only in Products and financial products Services have an (tittles, options, Increase Company Do your best to get opportunity fair Market Share and back confidence shares, …) but also value defined by Economic Profits in human capital, social relationships knowledge and reputation
  • 11.
    3 The Goals CSR   Concerns Motivation Private Social Maximize Classic Business Strategic Social Profits Management Responsibility Ethic Friedman Social Ethic Excellence Responsibility Management
  • 12.
    6 Main Actors CSR  
  • 13.
    6 Main Actors CSR  
  • 14.
    6 Main Actors CSR  
  • 15.
    7 The Tools CSR  
  • 16.
    7 The Tools CSR  
  • 17.
    8 The Profits CSR  
  • 18.
    8 The Profits CSR   Productivity Increase (Absenteeism, FTQ,…) Cost Reduction Consumers Collaborative (Agreements Preferences Working Administration, Influence Environment Lawsuits,…) Brand Confidence & Differentiation Reputation
  • 19.
    Carlos Gutiérrez Montenegro carlos.gutierrez@energylab.es EdificioCITEXVI Rua Fonte das Abelleiras, s/n. 36310, Vigo. T_986 120 450 F_986 120 451 energylab@energylab.es www.energylab.es